San Francisco's SutherlandGold Group has acquired Astro Media to enhance its creative storytelling offering with data, measurement and audience-driven content capabilities.
Rachelle Spero, Astro Media founder/chief digital strategist, will join SutherlandGold as executive VP/chief innovation officer and be based in New York.
Prior to Astro Media, Spero ran Brunswick Group's digital practice, worked as executive VP/global digital chief at Cohn & Wolfe and served as VP at Racepoint Global.
Lesley Gold co-founded SutherlandGold in 2002 after exiting Blanc & Otus, where she was in charge of its consumer technology practice.
Earlier, she was booker/producer at CNN, press secretary at the Dept. of Labor and director of radio services at the Democratic National Committee.
SutherlandGold has worked for about 200 technology and high-growth clients. Its roster currently includes SurveyMonkey, Circle Financial, Cloudflare, Doctor on Demand, Bill.com, Birchbox and Brex.