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WPP broke into the growth column during Q3 as like-for-like revenues inched ahead 0.7 percent as CEO Mark Read works to achieve "sustainable growth" comparable to Interpublic and Omnicom by 2021.
Year-to-date revenues slipped 1.1 percent.
“Our growth in Q3 is encouraging but we are focused on delivering these longer-term goals and know there will be twists and turns along the way," he said in a statement.
Read cited pick-ups of Mondelez and eBay as major wins during the quarter and expressed gratitude that Centrica and the US Marine Corps stuck with WPP because they "value the depth of our understanding and the longevity of the relationship."
The Finsbury, Hill+Knowlton Strategies and BCW-led PR group registered a 0.9 dip in Q3 revenues to $288M and a 1.3 percent slippage to $667M for the nine-month period.
North America showed an overall 3.2 percent drop in revenues to $1.2M during the quarter, while western continental Europe posted a 1.8 percent gain to $663M and UK advanced 2.1 percent to $427M.
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments, and cutbacks in client spending due to the economic uncertainty.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
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Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
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