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WPP has sold a majority stake in Two Circles data analytics and sports marketing unit to Bruin Sports Capital, media technology, live events, marketing and brand strategy company in White Plains, NY.
Founded in 2011, Two Circles handles ticketing, subscriptions, sponsorships, premiums and stadium development.
It has 180 staffers in London, Bern, New York and Los Angeles that serve clients such as the NFL, Wimbledon, Premier League and Formula 1.
The sports business is moving from a B2B model to a direct-to-consumer one, where growth is becoming centered around direct relationships between sports and fans, according to Two Circles founder Gareth Balch.
He views Bruin’s relationships and experience in the global sports arena as “the perfect platform to enter the next phase of commercial growth.”
Bruin employs 1,700 people in 37 offices worldwide.
WPP chief Cindy Rose is cutting up to 1,000 jobs by the end of the year, adding to the 11K jobs lost since the start of 2025, according to a report in the Financial Times.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
FTI Consulting reported a 2.6 percent drop in Q2 strategic communications revenues to $100M, a shortfall largely due to a $7.4M decline in pass-through revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Publicis Groupe’s H1 net revenues inched ahead by 1.1 percent to $8.3B. Organic growth hit the 4.7 percent mark.
