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WPP has sold a majority stake in Two Circles data analytics and sports marketing unit to Bruin Sports Capital, media technology, live events, marketing and brand strategy company in White Plains, NY.
Founded in 2011, Two Circles handles ticketing, subscriptions, sponsorships, premiums and stadium development.
It has 180 staffers in London, Bern, New York and Los Angeles that serve clients such as the NFL, Wimbledon, Premier League and Formula 1.
The sports business is moving from a B2B model to a direct-to-consumer one, where growth is becoming centered around direct relationships between sports and fans, according to Two Circles founder Gareth Balch.
He views Bruin’s relationships and experience in the global sports arena as “the perfect platform to enter the next phase of commercial growth.”
Bruin employs 1,700 people in 37 offices worldwide.
Institutional Shareholder Services advises investors to vote "no" on a compensation package for WPP chief Cindy Rose at the May 8 annual meeting.
FTI Consulting chalked up a 9.5 percent rise in Q1 revenues to $983.3M, powered by gains in its PR, corporate finance and technology segments.
Stagwell reports 4 percent growth in Q1 net revenues to $585M and a record $141M in net new business wins.
WPP reported a 6.7 percent drop to $3.1B in Q1 like-like revenues less pass-through costs. CEO Cindy Rose says 'it will take time to outpace historical losses."
Omnicom CEO John Wren reports Q1 revenues from “core operations” rose 6.7 percent to $5.6B, driven in part by a 3.9 percent boost in organic growth.
