The Virginia Alcoholic Beverage Control Authority, which manages the sale & distribution of distilled spirits in the Commonwealth, is looking for a firm to provide online PR services.
Since its establishment in 1934, VABCA has contributed $9B to the Commonwealth’s general fund to support education, health and transportation initiatives. It operates 380 stores.
VABCA’s desired partner will create an online platform to distribute news releases, photos and media advisories to journalists.
The platform will include a chart showing contacts/outlets by medium and type, according to the RFP, and make it easy for recipients to get more detailed information alone. There will be a tool to track the effectiveness of news distribution.
VABCA is offering a one-year contract with an option to renew for four additional one-year periods.
A mandatory pre-proposal conference is slated for March 18 at ABC’s headquarters in Richmond.
Proposals are due April 2. Mail or hand-deliver original proposal, four copies and five electronic versions on USB drives or SD cards to:
Virginia Alcoholic Beverage Control Authority
Attn: Arden Clark
2901 Hermitage Road
Richmond, VA 23220
RFP # SP-606-20