The Million Mask Campaign, an initiative that’s currently raising funds to purchase N95 medical-grade respirators to support doctors and nurses in the fight against COVID-19, is in need of a PR firm that can help promote the organization’s efforts.
The organization has partnered with a 501(c)(3) charity, BlueStar Veterans Foundation, to gather and distribute masks to healthcare workers in hospitals that need it most.
The group currently has a contract to purchase 50,000 masks, with the goal to distribute those masks across hospitals in New York, which continues to be on the front lines in the ongoing coronavirus pandemic.
Million Mask Campaign is looking for a PR firm that can help increase media coverage of this initiative for the purpose of driving donations for the purchase of additional masks.
N95 masks come at a manufacturing cost of about $2.40 per mask.
Million Mask Campaign was founded by a DLA Piper attorney (and former Navy officer), an investment bank associate and a former immunologist turned entrepreneur. Co-founder Alex Carchidi told O’Dwyer’s the group “desperately threw this campaign together literally overnight because we couldn't handle the feeling of sitting and doing nothing while our healthcare workers faced the coronavirus without essential armor.”
"We're trying to do our part in any way that we can because we feel that this crisis is going to be an extremely difficult time for our country," Carchidi said.
All interested PR agencies should contact Alex Carchidi at [email protected].