The Los Angeles Community College District, which serves more than 225K students, wants to hire a firm for crisis communications and emergency information management.
The District has nine colleges in a 900-square-mile territory. The student mix is 57 percent Hispanic/Latinx, 15 percent white, nine percent African-American and 6.5 percent Asian-American.
It wants to enroll a firm to handle "human-caused or natural disasters, in which there is an urgent, time-sensitive need, possibly in an emergency operations center environment, to develop and disseminate a variety of accurate, multi-platform, multi-lingual information to the public and/or the news media," according to its RFP.
The desired firm will handle internal/external messaging, press conferences, briefing papers, focus groups, video, social media and conduct outreach to multi-lingual, ethnic and underserved communities.
The District also issued a separate RFP for legislative and public affairs work targeted at federal, state and local policymaking levels.
That firm will help the District 'build support for its legislative policy and advocacy agenda with strategic marketing, and media messaging that can be tailored with a cohesive voice across owned and earned platforms," according to the document
Both contracts run for two years with three possible annual extensions.
Proposals are due April 20. They go to:
Attention: Jim Watson, Contracts Manager
Los Angeles Community College District - Contracts Office
770 Wilshire Boulevard, 6th Floor
Los Angeles, CA 90017
Click here for the RFP.