The Metropolitan Washington Council of Governments is looking to hire a PR firm to handle public outreach and an educational campaign designed to improve pedestrian and bicyclist safety in the DC region.
The one-year budget for the "Street Smart Awareness Campaign" is expected to be in the $825K range.
The PR firm will be expected to raise awareness among motorists, pedestrians and bicyclists of the consequences of motor vehicle crashes with bike-riders and walkers, according to the RFP.
It will educate people in the National Capital Region about behaviors leading up to collisions and safety enforcement efforts by the 24 local governments that are part of COG.
The Council also wants its communications partner to help forge Street Smart alliances with businesses, transit operators and community groups.
Proposals are due May 20. Interested parties must register at https://mwcog.net.