YAI, the New York-based non-profit that provides services to children and adults with intellectual and developmental disabilities, is looking for a creative partner to bolster its visibility. It has budgeted from $225K to $275K for the push.
YAI Seeks Partner to Bolster its Visibility
Mon., Apr. 18, 2022
By Kevin McCauley
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Apr. 20, 2022, by Joe Honick
That's a big chunk out of funds that should go for the purposes YAI operates and has to be made up before efforts can see the effects. Naive as it may sound, there would seem to be areas like these for which all the boasting of some PR outfits about their community services might be turned to helping the numerous activities that only sell helping those in significant need and do not reap profits.
Unless there are some profits in all those socially related non-profits we don't know about that permit tons of money for PR/marketing, the industry has some hard thinking to do.