California’s Dept. of Industrial Relations is scouting for a firm to handle media outreach for its Heat Illness Prevention and Wildfire Smoke Protection campaign for the 2023-2025 summer heat seasons.
The goal is to provide information to at-risk workers and their employers with information about heat illness prevention at outdoor and indoor job sites and to educate them about their rights and responsibilities under California law.
The Dept. is eager to reduce the incidence of heat-related illness and deaths among both English and non-English speaking workers.
It wants to “amplify messages about heat illness and wildfire smoke protection to target audiences across the state in relevant languages and through the most effective methods of communication,” according to the RFP.
The outreach will include print, audio, video and digital materials, creative concepts and social marketing.
California has budgeted $3.8M for the three-year campaign.
Proposals are due April 10 and go to McKenzie Sanchez at [email protected].
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