Benicia, a city of 28K people in the San Francisco Bay Area, is looking for proposals for a crisis PR program.
It wants a plan that “defines the responsibilities and procedures for communicating with internal and external stakeholders in the event of a significant, unforeseen disruption or threat to the city.”
The selected firm will conduct interviews with city officials to determine the gaps and challenges that Benicia currently faces in crisis communications.
It will draw up a strategic crisis communications that provides information regarding the levels of incidents, procedures/processes, and what audiences to contact in certain circumstances.
Benicia also wants a strategic emergency information plan that includes messages for social media, press releases and statements; and templates for crisis fact sheet, FAQs, media advisory and press conference checklist.
Proposals are due June 29 at the city’s e-portal.