Coyne PR has picked up AOR duties for Kura Sushi USA restaurant chain of more than 50 units in 15 states and DC.

Kura Sushi offers diners an “eater-tainment” experience as the food is delivered via a conveyor belt filled with prizes, and robots carry drink orders tableside.

The Jersey-based PR firm will promote Kura Sushi’s commitment to serving food in a fun-filled atmosphere. It also will promote the chain’s expansion.

Kura Sushi USA tapped Coyne PR because it “understood the importance of creative storytelling and strong media relationships to garner traffic-driving results," according to Lauren Murakami, PR and communications manager, for Kura Sushi US.

The chain’s parent company, Japan’s Kura Sushi Inc., has been in business for 45 years and has more than 600 restaurants worldwide.