 |
Coyne PR has picked up AOR duties for Kura Sushi USA restaurant chain of more than 50 units in 15 states and DC.
Kura Sushi offers diners an “eater-tainment” experience as the food is delivered via a conveyor belt filled with prizes, and robots carry drink orders tableside.
The Jersey-based PR firm will promote Kura Sushi’s commitment to serving food in a fun-filled atmosphere. It also will promote the chain’s expansion.
Kura Sushi USA tapped Coyne PR because it “understood the importance of creative storytelling and strong media relationships to garner traffic-driving results," according to Lauren Murakami, PR and communications manager, for Kura Sushi US.
The chain’s parent company, Japan’s Kura Sushi Inc., has been in business for 45 years and has more than 600 restaurants worldwide.
In today’s misinformation economy, the need for consumer brands to adopt an always-on communications strategy has never been greater.
Why France’s new wine law creates a narrative opportunity for wine brands as well as public relations teams.
Food marketers working in today’s media landscape must meet consumers in the multidimensional platform environment that shapes brand relevance, authority and perception.
How innovative brands can win in the “sober curious” economy by demonstrating flexibility and authenticity.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
