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| Rebecca Kral |
Longacre Square Partners appoints Rebecca Kral as its first chief operating officer, effective April 15. Kral, a partner at the firm, has served as head of its Dallas office. Before joining Longacre in 2022, she was a director at Brunswick Group and a VP at Edelman and DF King & Co. She will continue to advise clients while taking on the COO role, which will involve overseeing human capital management, marketing and new business, tech and infrastructure, and other special projects. Longacre is also promoting Scott Deveau and Kate Sylvester to partner. Deveau, who has served at the agency as managing director, was previously a reporter at Bloomberg. Before joining Longacre as a managing director, Sylvester was an SVP at Sloane & Company, and worked at Prosek Partners and Edelman.
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| Gabriella Bock |
Channel V Media hires Gabriella Bock as director of content. Bock joins the communications strategy and PR firm from RETHINK Retail, overseeing the development and growth of the company’s earned editorial and paid media departments. In her new post, she will spearhead the expansion of CVM’s content marketing practice, as well as leading its website development and social media practices. “Gabriella is not only skilled at pinpointing fresh opportunities for clients, she excels at transforming existing content into new multi-media formats,” said Channel V Media EVP Kieran Powell. “She also has a sophisticated understanding of how to grow and develop audiences.”
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| Jack Murphy |
Brands2Life, which works with tech clients, appoints Jack Murphy as VP in the agency’s New York City office. Murphy joins Brands2Life from ICR where he served as VP in the agency’s tech group and provided IPO consultation and communications implementation for a variety of successful IPOs, including Dynatrace, Marqueta and Zoom. He will be part of Brands2Life’s IPO readiness offering, which provides services including strategic messaging alignment, category thought-leadership, executive media training, stakeholder communications and investor relations. “His addition to the team means that more Brands2Life clients will be able to benefit from a communications partner that has been through the IPO process many times before,” said Brands2Life managing director Rene Musech, who leads its IPO readiness unit.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York). 
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
