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| Rebecca Kral |
Longacre Square Partners appoints Rebecca Kral as its first chief operating officer, effective April 15. Kral, a partner at the firm, has served as head of its Dallas office. Before joining Longacre in 2022, she was a director at Brunswick Group and a VP at Edelman and DF King & Co. She will continue to advise clients while taking on the COO role, which will involve overseeing human capital management, marketing and new business, tech and infrastructure, and other special projects. Longacre is also promoting Scott Deveau and Kate Sylvester to partner. Deveau, who has served at the agency as managing director, was previously a reporter at Bloomberg. Before joining Longacre as a managing director, Sylvester was an SVP at Sloane & Company, and worked at Prosek Partners and Edelman.
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| Gabriella Bock |
Channel V Media hires Gabriella Bock as director of content. Bock joins the communications strategy and PR firm from RETHINK Retail, overseeing the development and growth of the company’s earned editorial and paid media departments. In her new post, she will spearhead the expansion of CVM’s content marketing practice, as well as leading its website development and social media practices. “Gabriella is not only skilled at pinpointing fresh opportunities for clients, she excels at transforming existing content into new multi-media formats,” said Channel V Media EVP Kieran Powell. “She also has a sophisticated understanding of how to grow and develop audiences.”
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| Jack Murphy |
Brands2Life, which works with tech clients, appoints Jack Murphy as VP in the agency’s New York City office. Murphy joins Brands2Life from ICR where he served as VP in the agency’s tech group and provided IPO consultation and communications implementation for a variety of successful IPOs, including Dynatrace, Marqueta and Zoom. He will be part of Brands2Life’s IPO readiness offering, which provides services including strategic messaging alignment, category thought-leadership, executive media training, stakeholder communications and investor relations. “His addition to the team means that more Brands2Life clients will be able to benefit from a communications partner that has been through the IPO process many times before,” said Brands2Life managing director Rene Musech, who leads its IPO readiness unit.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
