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| Diana Estupinan |
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi Global Market, the international financial center of Abu Dhabi, and serve as Prosek’s regional hub. Estupinan, who was most recently chief operating officer and chief client officer for the Middle East at Instinctif Partners, will serve as managing director and head of MENA at Prosek. She will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm’s business development, hiring and growth strategy in the region. “Her entrepreneurial spirit, can-do attitude and industry know-how are exactly what we look for in our people,” said Prosek managing partner Jennifer Prosek. “Her international experience combined with a deep local network and intimate understanding of the Middle Eastern market make her the ideal candidate to spearhead our growth in the region.”
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| Gabriela Benitez |
Madwell promotes Gabriela Benitez to president, a newly created role at the firm. Benitez previously served as SVP, client services. Before coming to Madwell, she was senior brand lead at ad agency the community, and held roles at McCann, KBS and BBDO. In addition to serving as president, Benitez leads Madwell’s DEI initiatives, having served as DEI executive sponsor at the agency for the last four years. She also started and leads its DEI Panel, which is composed of staffers from all backgrounds, races, genders, sexual orientations, abilities and across departments and levels of experience. “She’s streamlined integration between divisions, driven new business and led client services, while always putting the team’s collective happiness above all other concerns,” said Madwell co-founder and chief creative officer Chris Sojka.
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| Tom LeBaron |
Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing. LeBaron joins the company from Realtor.com, where he led SEO and organic growth in the new home construction and owner/seller verticals. Before that, he worked for Disney, conducting performance marketing and customer engagement for the theme parks and consumer product businesses. "His extensive background and expertise in growth marketing is paramount in continuing to push the envelope, reach new audiences, and elevate our listings platforms," said Zonda EVP, consumer product and engineering Justin LaJoie.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
