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Missy Edwards Strategies represents Shein Technology Group, the Los Angeles arm of the embattled Singapore-based “instant fashion” retailer.
The firm is to run a general education push regarding Shein’s presence, operating footprint and economic impact in the US, as well as handling regulatory, trade and online retailing matters.
The Harvard Business Review reports that Shein uses algorithms to “trawl social media sites and online shopping sites," and then its 250 in-house designers and independent factories develop ideas “based on trending items.” The clothing is produced in small factories in China.
Shein has come under fire for allegedly procuring cotton from China’s Xinjiang region in violation of the Uyghur Forced Labor Prevention Act, and sourcing from factories dependent on forced labor. The factories have been charged with creating environmental havoc.
An Earth Day protest is slated for Shein’s LA facility, where demonstrators will hold signs that read “I'd Rather Go Naked Than Wear Shein.”
Missy Edwards, a former aide to Mississippi Senator Thad Cochran, launched her DC shop 14 years ago.
She also served as development & finance director for the Republican Senatorial Committee and a senior VP at Omnicom’s Washington Group.
Scouting America has signed on Alpine Group for matters related to support of the organization from the Department of Defense and Congress.
The City of Miami, which has just elected its first Democratic mayor in 28 years, has hired Trump-connected Continental Strategy to work on federal procurement matters.
Miller Strategies, the well-connected Republican firm, has inked a $1.5M one-year consulting contract from Emirates Global Aluminum, the biggest industrial company in the United Arab Emirates outside the oil & gas sector.
Anthropic, the San Francisco-based artificial intelligence start-up, has retained Republican powerhouse firm Fierce Government Relations for DC representation.
Chad Horrell, who was senior manager for government relations at DoorDash, has joined BGR Group as VP in its state and local practice.
