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Missy Edwards Strategies represents Shein Technology Group, the Los Angeles arm of the embattled Singapore-based “instant fashion” retailer.
The firm is to run a general education push regarding Shein’s presence, operating footprint and economic impact in the US, as well as handling regulatory, trade and online retailing matters.
The Harvard Business Review reports that Shein uses algorithms to “trawl social media sites and online shopping sites," and then its 250 in-house designers and independent factories develop ideas “based on trending items.” The clothing is produced in small factories in China.
Shein has come under fire for allegedly procuring cotton from China’s Xinjiang region in violation of the Uyghur Forced Labor Prevention Act, and sourcing from factories dependent on forced labor. The factories have been charged with creating environmental havoc.
An Earth Day protest is slated for Shein’s LA facility, where demonstrators will hold signs that read “I'd Rather Go Naked Than Wear Shein.”
Missy Edwards, a former aide to Mississippi Senator Thad Cochran, launched her DC shop 14 years ago.
She also served as development & finance director for the Republican Senatorial Committee and a senior VP at Omnicom’s Washington Group.
Anthropic, the artificial intelligence company banned by Defense Secretary Hegseth, has hired Ballard Partners for DC representation.
The Qatar Foundation for Education, Science and Community Development enrolls Venable for government relations services.
Coinbase has hired Checkmate Government Relations, which has close ties to the Trump administration, to handle matters related to digital assets as the Senate works on the Clarity Act.
Peter Thiel-backed Palantir Technologies has added Democratic firm Ferox Strategies to its DC lobbying line-up to handle data analytics and technology issues.
Former congressmen Joe Crowley (D-NY) and Jeff Denham (R-CA) have signed on to handle the “new” TikTok on issues related to internet technology and learning-enabled platforms.
