The National Peanut Board is gearing up for a review of its advertising, marketing and PR campaigns this summer in Atlanta.

The farmer-funded research/promotion operation is looking for "out of the box thinkers" to participate in the review process.

"We consider the agencies review process a critical part of helping us deliver the most effective programs for the farmers who fund the National Peanut Board,” said Bob Parker, NPB CEO.

The board is working with William Watson of The Fresh Approach to handle proposals.

Selections are slated for mid-July with the new campaign launching in November.

Watson can be reached at [email protected] and 407 415 5752.