Stanton Communications has been appointed agency of record for the International Coach Federation, a support network for the coaching profession.
ICF, which claims 25,000 members in more than 135 countries, is the world's largest professional organization dedicated to coaching, advancing the profession for life coaches, executive coaches and leadership coaches.
ICF chose Stanton after an extensive and competitive selection process through agency search firm RFP Associates.
The appointment marks ICF’s first use of a PR agency.
Washington, D.C.-based Stanton Communications will help the organization develop an outreach program that builds awareness of both the ICF brand and the coaching profession, with a particular focus in international markets. As a member of global network Public Relations World Alliance, Stanton will utilize its contacts to address the organization’s international needs.

Litigation is increasingly a reputational issue for legal firms as well as for the parties they represent in conflicts, according to a new report from INFINITE.
Clients in the professional services sector may be subject to the same overarching concerns facing everyone in the business world (i.e., AI), but in 2025, communications firms who wanted to successfully work with them had to take a detailed look at the specific needs of each client.
Jones Lang LaSalle, the $19.4B real estate and investment firm, has hired Laura Vallis as head of communications.
Ken Kerrigan, a 20-year veteran of Weber Shandwick and Ernst & Young, has joined The Bliss Group as senior VP and co-head of its professional services group.
The art of knowing when to spread the news and knowing when to lie low.



