Tourism Why accounts should sometimes go to out-of-state agencies (Adweek)

Tools How your brand can join Snapchat's takeover (O. Walker)

Clients Personas that buy PR firm services (F. Strong)

Q&A Carolyn Jung, food writer and editor (LCI)

PA How to win the first 100 days (D. Scandling)

Content PR struggling with the content avalanche (C. Penn)