Sinclair Tribune

WPP's Ogilvy Government Relations represents the Coalition to Save Local Media, which is fighting the proposed Sinclair Broadcasting/Tribune Media Co. merger on grounds that the $6.6B cash/deal would crush local independent media and lead to higher prices for consumers.

OGR’s team includes Moses Mercado (chief of staff to ex-Democratic Leader Dick Gephardt), Tim McGivern (COS to former Kansas Republican Senator Sam Brownback), Conrad Lass (ex-lobbyist for American Petroleum Institute, Southern Co. and Rio Tinto mining company) and Todd Novasone (ex-COS to Kansas Republican Jerry Moran).

The Coalition contends the Sinclair/Tribune combine would reach 72 percent of US households and effectively control the market for broadcast equipment and impede the introduction of new services.

American Cable Assn., CCA (rural/regional wireless carriers), ITTA (broadband providers), DISH Network, Common Cause, Public Knowledge and Foundation for Rural Service are among Coalition members.

Sinclair says the deal would enable it to build a next-generation broadcast platform to offer advanced services for a larger customer base.