5W PUBLIC RELATIONS
1166 Ave. of the Americas
New York, NY 10036
Ronn D. Torossian, President & CEO
It’s hard to open a magazine, read a blog or turn on the television without seeing a story about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.
With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.
We understand healthy beverages, telling compelling Public Relations narratives in the Alcohol/Spirits space, functional beverage arena and more.
We’ve helped Whole Foods Market, Sparkling ICE, Anheuser-Busch, Evian Natural Spring Water, Hint Water, Viki’s Granola, M&Ms, Welch’s Fruit Snacks, Bauli, Grolsch Premium Lager, and many others become the focus of the media’s menu.
450 West 15th Street, 7th Floor
New York, NY 10011
Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today. For some brands, health may be a new focus. Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.
Allidura Consumer, part of the inVentiv Health Public Relations Group, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement.
Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products, and food and beverage companies.
ARTISAN PRODUCTION HOUSE
110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
Erin Lahey Schwitter, Producer/Partner
Kara Leibowitz, Producer/Partner
Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic...because taste matters. Additional services include exclusive launch event integrations, stunning branded content food videos, original book videos and select matchmaking between celebrity talent and brands.
AURITT COMMUNICATIONS GROUP
555 8th Ave., Suite 709
New York, NY 10018
Joan Auritt, President
Auritt Communications Group is a full-service broadcast and online PR production company providing creative multi-platform solutions that meet our clients’ specific needs. Whatever industry we work in — healthcare, food and nutrition, entertainment, publishing, finance, tech — our producers partner with you to find the most effective story to tell. Our close, enduring relationships with the media result in the highest quality bookings. Our creatively designed cost-effective production packages increase brand awareness, reaching influencers and targeted audiences in prime media markets. Through carefully honed strategy and skilled execution, our team of media experts and network credentialed producers delivers promised results.
What we do: Video Production for Broadcast, Web, Corporate Events, Training; TV Satellite, Radio, Online Media Tours; Integrated Media Tours; Partner and Co-op Media Tours; Media Training; Social Media Campaigns; Webcasts and Live Streamed Interactive Events; Video, Audio, Multimedia News Releases; B-Roll Packages; PSAs.
1427 Third Street Promenade
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.
Clients include: Arthur Schuman Inc., Bareburger, Chronic Tacos, Forto Strong Coffee, Griffin Club, Marriott Hotels, Michael’s Restaurant Group, Mint Leaf Restaurants, Souk Shawarma, Sucre Sweets, The Pub at Chino Hills, Tio Gazpacho, United Beverages, and Via Veneto.
CAROLYN IZZO INTEGRATED COMMUNICATIONS (CIIC)
37 North Broadway, Suite 1
Nyack, NY 10960
Carolyn Izzo-Feldman, President
Kate Wark, Senior Vice President
Carolyn Izzo Integrated Communications (CIIC) is a highly respected public relations firm in the food and beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 20 years, CIIC has been dedicated to servicing food and beverage brands.
Our experience in the F&B space is notable, having put Krispy Kreme Doughnuts on the map in the Northeast in the ’90s. Since then, CIIC has represented a number of F&B brands, including, but not limited to, The Original Soupman, Sandella’s, Morton’s The Steakhouse, Marriott Hotels International, Kona Red Beverages, New Leaf Brands iced teas and lemonades, California Pizza Kitchen and Coney Island Brewing Company. We are adept at launches, openings and franchisor relations, and we are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage, and access for our clientele.
The CIIC team is made up of enthusiastic and connected PR professionals. Your CIIC service includes day-to-day principal-led servicing from company executives, media specialists in New York and Miami who can build and escort an A-list media tour, arrange your appearance on network television shows, manage product sampling, and plan top-level events in your key markets. It is our implicit goal to deliver the best value and the best results.
130 E. Randolph St., 7th Floor
Chicago, IL 60601
Cision is here to help you serve up savory media outreach. Cision features over 25,000 of today’s freshest food and beverage journalists and bloggers from around the world, pitching advice from the tastemakers themselves, and actionable social demographics to beef up your campaigns. We have everything you need to dish out your story. Learn more at cision.com.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
5 Bryant Park
New York, NY 10018
12400 Wilshire Boulevard
Los Angeles, CA 90025
Thomas F. Coyne, CEO
Tim Schramm, Senior Vice President
Lisa Wolleon, Senior Vice President
Beth Kimmerling, Assistant Vice President
Working in the food and nutrition space has been a cornerstone of Coyne since the agency’s inception over twenty years ago. From representing well-established category leaders to growing challenger brands, Coyne combines sound strategic counsel, cutting edge creative elements and flawless execution to achieve a client’s communications and business goals.
Bimbo Bakeries USA wanted a breakthrough campaign to generate excitement
prior to the launch of a new line of whole grain breads. Stepping
up to the plate, Coyne created “Love, Your Bread,” a fully integrated
campaign that taps into the emotional connection consumers have with food they love. The key element of Love, Your Bread is the Healthfull Nom-Nom-Rom-Com, a tongue-in-cheek romantic comedy “bread trailer” to resonate with the target audience, women ages 25-54. The campaign accumulated 32.2 million social and digital impressions and helped Healthfull achieve distribution across major retailers nationwide.
Photo: Arnold, Brownberry, Oroweat Healthfull Trailer
Coyne has represented many of the most prominent and successful food brands in the world, including Del Monte Foods, Newman’s Own, General Mills, PepsiCo, Kraft, The Hershey Company, Eggland’s Best, Bimbo Bakeries USA, Just Born, Campbell’s, McCormick, Perrigo Nutritionals, and DuPont Nutrition & Health’s soy protein business, among others.
We’ve introduced scores of products, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges and crisis situations. We immerse ourselves in our clients’ business, becoming an extension of the communication and brand teams.
We create compelling storytelling, and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically. We understand how to tap into and amplify the voice of the brand evangelists. Our registered dietician network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives.
Our internal digital group, Studio C, is a full-service content production studio consisting of digital strategists, multimedia designers, website developers, and in-house creatives that offer clients a seamless extension of Coyne’s public relations initiatives.
150 Post Street, #620
San Francisco, CA 94108
Michael Fineman, President
Travis Taylor, Executive VP
Consistently recognized for its award-winning food and beverage campaigns since 1988, Fineman PR specializes in brand PR, crisis communications and multicultural engagement across fresh, natural and organic foods, nutraceuticals, CPG, confections, and wine and spirits.
San Francisco-based Fineman PR promoted the opening of three private
tasting pavilions at Napa Valley’s Quintessa winery, gaining national consumer
wine and travel coverage.
Fineman PR excels in focusing consumer messaging on each client’s brand and building category leadership. We explain why a client’s brand promise merits audience trust. Fineman PR’s high-profile crisis communications work, from product recalls and labor negotiations to activist demonstrations and quick-draw lawsuits, has achieved national renown. We safeguard client reputations.
Recent work includes full-service marketing communications and issues management for Foster Farms poultry; Brand PR and consumer product promotion across fresh, frozen and gluten-free categories; blogger and influencer relations programming; social/digital content strategy and development; media training; cause marketing and community relations; and internal and retailer relations. Fineman PR’s lifestyle, wine and multicultural divisions add specialty services tailored to each client’s needs.
328 S. Jefferson St., Suite 750
Chicago, IL 60661
FoodMinds is an award-winning communications and consulting company boldly transforming the way the world thinks about food, nutrition and health. We harness communications, science and public affairs to establish unique selling propositions and produce novel food and nutrition programs. Clients come to FoodMinds when they want to create a better story that makes a difference, and tell it in a way that achieves their objectives through measurable results.
FoodMinds brings together the right mix of talented, seasoned and motivated professionals — from registered dietitians, consumer marketers and media strategists to PhDs, science writers and public affairs experts — to shape a new food frontier with our clients where people are healthier and happier.
Clients include: Almond Board of California, American Heart Association, Applegate, Can Manufacturers Institute, Chobani, Dairy Management, Inc., Diageo, Hass Avocado Board, Mondelez, National Cattlemen’s Beef Association, Nestlé, Sabra Dipping Company, and Welch’s.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 96 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.
FWV is home to one of the country’s largest food and beverage practice areas and has been ranked in the top 20 nationally by O’Dwyer’s for more than a decade. A leader in launching head-turning, results-driven marketing campaigns, FWV currently works with some of the world’s foremost companies and brands, including Hood River Distillers, Pendleton Whisky, BRAND Napa Valley, Melitta Coffee, Moe’s Southwest Grill and Smithfields Chicken ‘N Bar-B-Q.
FWV has also produced award-winning campaigns that significantly increased product sales for the likes of The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Grain & Barrel Spirits, Whole Foods Market and Diageo North America (Bulleit Bourbon), among many others.
The agency also executes multi-faceted digital and social media campaigns tied to effective earned media and advertising campaigns that together stimulate product trial, increase brand awareness and drive purchase intent.
New York, NY
Christine Barney, Principal
Tina Elmowitz, Principal
Jeff Altheide, Principal
Ron Loch, Principal
Denise O’Handley, Managing Director
Conscious Consumers™ Care more, Share more and Spend more. Interested in establishing and strengthening your brand’s relationship with Conscious Consumers? Gibbs-rbb Strategic Communications can help you own the conversation with our enlightened approach to food and beverage public relations and holistic understanding of supply chains and global issues that affect purchasing decisions. Conscious Consumers represent a $2 billion market, and we connect companies and brands with this growing segment of discerning consumers by identifying and responding to shared values around interests such as health, sustainability and corporate social responsibility.
Gibbs-rbb provides expertise and counsel from agribusiness marketing to consumer product launches. Our capabilities include consumer and industry-specific media relations, cause marketing, corporate communications, sustainability consulting, crisis communications, event management, promotions, digital and social media, and creative services.
Gibbs-rbb’s leadership team is comprised of seasoned professionals in the food, beverage and CPG industries, each bringing a minimum of 20 years of experience to the table. Our team’s diverse expertise in these industries includes: public affairs and corporate communications programs in crop and livestock production, processing and packaging; award-winning, multifaceted consumer marketing and public relations campaigns; and CSR consulting for Fortune 500 companies.
Gibbs-rbb has offices in New York, Chicago, Miami and Raleigh.
Let Gibbs-rbb put our experience to work for your brand. Contact Denise O’Handley at DOhandley@gibbs-rbb.com or 212-697-2555.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Hunter Public Relations is an award-winning consumer products public relations firm with particular expertise in food and nutrition, beverages, wines and spirits. Clients include some of the countries most iconic and respected food and beverage companies including Diageo (Johnnie Walker, Don Julio Tequila), E&J Gallo Winery (Barefoot, Gallo Family Vineyards), Lactaid, Mondel?z (Sour Patch Kids, Trident), Mrs. T’s Pierogies, Outback Steakhouses, Pompeian, Post Foods, Premier Protein, Redbull, Smithfield and Tabasco Brand Pepper Sauce. Hunter PR’s creative approach and client service-orientation has led to some of the most enduring client relationships in the business including Tabasco Brand Pepper Sauce, who was our first client 27 years ago, and still a client today.
With offices in New York and London and a strategic footprint in markets across North America, Hunter PR’s 110-person firm offers a full suite of strategic marketing PR services including: research and insights; traditional and digital media relations; social media marketing; Hispanic strategies and solutions; corporate/social responsibility initiatives; special event production and sponsorships; product introductions and anniversaries; nutrition and recipe initiatives; talent negotiations, entertainment and sports integrations; spokesperson media tours; and crisis counseling. Hunter PR’s award-winning graphic and digital design team creates everything from program logos and collateral materials to innovative, custom social and digital media applications in house. Revitalizing mature brands, creating buzz around new products and building awareness among key influencers groups (including the epicurean and nutritional health communities) are among the firm’s specific areas of expertise.
Hunter Public Relations worked with Smithfield to team up with acclaimed local Chef Matt Bolus of The 404 Kitchen in Nashville to serve a delicious southern-inspired menu at the inaugural Gospel Brunch during the third annual Music City Food + Wine Festival.
685 Third Avenue, 2nd Floor
New York, NY 10017
Thomas M. Ryan, CEO,
Don Duffy, President
Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries.
ICR’s clients range from emerging, pre-IPO companies to mature multinationals, seeking counsel in a variety of high-stakes situations, whether it’s preparing for an IPO, paving the way for a merger, managing a crisis, rebuilding a reputation, or communicating a significant change in a business model or strategy.
Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco and Beijing. The firm marked 2015 with another year of double digit growth, the launch of ICR Capital, an independent capital markets advisory subsidiary, and a new brand identity. In January 2016, ICR hosted the 18th consecutive ICR Conference, Wall Street’s premier investor event for growth companies.
355 Lexington Avenue, 15th Floor
New York, NY 10017
1100 Johnson Ferry Rd.
Atlanta, GA 30342
750 National Press Building
529 14th Street N.W.
Washington, DC 20045
Rick Cristol, President
Joan Cear, Senior Vice President
Debra Berliner, Senior Vice President
With more messages about diet, nutrition, health and food safety than ever before, how do you break through the clutter and help stakeholders separate fact from fiction? Kellen combines decades of global experience in food and nutrition with ingenuity, influence and science to make an impact for our clients. We deliver integrated B2C and B2B marketing communications solutions, issues management, public policy, key opinion leader outreach and nutrition research initiatives delivered by professionals who specialize in food and nutrition. In addition to experienced writers, publicists, digital and social media specialists, Kellen’s team includes registered dietitians, certified specialists in sports dietetics, food scientists and technologists, and government relations professionals experienced in food related-public policy and regulatory matters.
Kellen is a leading resource for the food and beverage industries worldwide. We have strong relationships with relevant media outlets and extensive connections among health professional communities, academia and government regulators. From farm to fork, our professionals have the experience to help clients both promote and protect their products. Kellen is an employee-owned company with eight offices worldwide. We’ve been delivering solutions, opportunities and innovations to our clients for more than five decades.
New York City | Portland | Seattle
Wendy Lane Stevens, President
LANE builds buzz and drives trial and sales for brands from coast to coast. With over 25 years of experience across the food and beverage industry, LANE’s seasoned specialists know how to target messages and elevate brands. Drawing on insights garnered from firsthand experience as well as from media, influencer and consumer circles, LANE’s integrated campaigns connect across traditional and digital media, retailers and restaurants, and events.
To launch Moonstruck Chocolate’s Savory Mushroom Collection, LANE developed tasting events for influencers that introduced a new paradigm for enjoying chocolate, including culinary dinners and a cocktail reception at The Wayfarer.
LANE’s award-winning campaigns have produced measureable results for national and international clients in the wine, beer and spirits; water, juice and coffee; and natural, organic and specialty food categories including José Andrés Foods, Moonstruck Chocolate Co., Snake River Farms, Double R Ranch, International Olive Council, Oregon Strawberry Commission, Trailblazer Foods, Steaz, Portland Roasting Coffee, Wines from Spain, E. & J. Gallo Winery, Cupcake Vineyards, Sokol Blosser Winery and 10 Barrel Brewing.
135 East 57th Street, 4th Floor
New York, NY 10022
Los Angeles Headquarters
Lindsey Carnett, CEO & President,
Natalie Rucker, VP of Business Development,
John Krisiukenas, Managing Director, NY,
Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for food and beverage clients. Aligning with key influencers and utilizing grassroots social media tactics, paired with traditional media relations, generates significant impact for clients.
Marketing Maven led a U.S. PR campaign surrounding Swedish Lund
University Professor, Dr. Charlotte Erlanson-Albertsson’s patented spinach extract, Appethyl.
From an online cooking school to patented functional ingredients, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.
Is Spanish language media important to your target demographic? We have a bicultural U.S. Hispanic marketing department with a real-time pulse on cultural trends and connections to increase awareness.
Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.
MARX LAYNE & COMPANY
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
Michael Layne, Managing Partner
Marx Layne has been providing cost-effective marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.
Services offered to clients include media relations, product launches, grand openings, crisis and issues management, internal communications, special events planning, community engagement programs, social media, online reputation management, direct mail, eBlasts, graphic design, web development, and brochure and newsletter production.
Clients include luxury hotels, four-star and quick service restaurants, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Florida and other markets.
Our creativity is boundless with one example being when Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating nearly $1M in national media coverage. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.
513C Bangs Ave.
Asbury Park, NJ 07712
732/721-0890, ext. 105
Shannon Furey, Public Relations Director
M studio is an integrated public relations and marketing agency that has extensive experience in supporting the food and beverage industry with branding, public relations, communications and digital marketing campaigns.
Since our agency’s inception in 2004, many of M studio’s clients have occupied the food, beverage and hospitality space. We have branded, and launched food and beverage venues — from fast-casual to fine dining — cultivated chef personas, re-branded legacy spirit businesses, designed packaging and branding strategies for healthy snack companies, and developed engaging content and social strategies for leading food suppliers and grocery chains, including Whole Foods Market.
The M studio team understands the food and beverage industry and the challenges our clients in this sector face. From media relations and strategic publicity strategies, to influencer marketing, product seeding, brand ambassador programs and full service photo and video production services, M studio’s integrated approach ensures our clients‚ unique selling propositions are amplified across platform while maintaining the integrity and cohesiveness of the brand. Our extensive media network and strategic communications programs adeptly communicate the value and innovation our clients bring to the space, while elevating recognition and engagement with carefully developed branding systems and design elements.
In an ever-changing media landscape, our agency understands diverse services and tactics needed to be employed. While our knowledge of the industry supports clients’ goals, our agency’s expertise on when and how to employ custom programs within the food and beverage space allows us to deliver truly specialized results.
304 Park Avenue South
New York, NY 10010
Tara Naughton, Executive Vice President, Consumer Lifestyle Marketing
Lindsey Winkler, Senior Vice President, Consumer Lifestyle Marketing
At MWWPR, we are foodies with media chops. We have deep connections in the food industry, and we know top chefs just as well as we know top influencers. We also know that consumers are more discerning about the food they eat and are demanding ever-increasing transparency from food companies as a result. Since each demographic approaches food purchasing differently, our team works hard to bring the right message to the right channels to forge a strong connection with your target audience.
At MWWPR, we make our clients Matter More™ to their stakeholders by establishing relationships between brands and consumers through integrated public relations and marketing activities that drive awareness, engagement and consideration. We expand media coverage beyond food media and into influential traditional and digital lifestyle outlets, creating brand relevance and developing emotional connections that drive trial and brand loyalty. Whether it’s establishing a restaurant as a top-choice for dining or creating demand for a new product launch in a competitive category, we help position our client brands as a vital ingredient in consumers’ lifestyles.
1101 West River Pkwy., #400
Minneapolis, MN 55415
Ed Hoffman, Senior Vice President
PadillaCRT is a top 15 independent public relations and communications company. Its 200 employee owners use insightful strategies to help clients develop deep connections with the people who are important to their success. Its 360-degree approach uses research, branding, advertising, design, digital, social, mobile, media relations and crisis management expertise to build corporate and product brands with customers, investors, employees and communities.
PadillaCRT’s Food, Beverage and Nutrition Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing. PadillaCRT’s team includes food experts; wine and spirits experts; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Its food and beverage teams’ unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.
Clients in the food and beverage sectors include Hass Avocado Board, U.S. Highbush Blueberry Council, Prosciutto di Parma, the Federation of Quebec Maple Syrup Producers, Les Vins Georges Duboeuf and Wines from Rioja (Spain).
PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents.
470 Park Ave. South,
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, partner & president
Ann Barlow, partner & president, West Coast
Deborah Brown, partner & managing director
Jacqueline Kolek, partner & managing director
Maggie O’Neill, partner & managing director
Peppercomm is an independently owned 20-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco, Boulder and London. Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.
Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.
Our love of what we do combined years of deep category experience with brands like TGI Fridays, 21 Club, Texas de Brazil, Moe’s Southwest Grille, Inspired by Happiness and Super Squeezies shape our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
205 East 42nd Street, 20th Floor, New York, NY 10017
Louise Pollock, President
Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise in traditional and social media outreach for food, beverage, health & wellness, and lifestyle clients. With an established background in reaching influencers who affect change, Pollock provides impactful and successful social and traditional communications campaigns. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. Most recently, Pollock positioned cranberries as the superfruit of millennials through a creative social media campaign that helped to create a new generation of cranberry lovers. For more than 25 years, we have been advisors to Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock Communications delivers results that change consumer perceptions and protect and enhance a brand’s position in the market. We utilize evidence-based science, influencer advocacy and social media to achieve measurable results in brand awareness. We change consumer perceptions through influential healthcare professional (HCP) recommendations, and by generating media coverage and social media buzz that impacts consumer purchasing decisions.
Pollock educates healthcare professionals about the benefits of Dannon® Light & Fit® Greek Nonfat Yogurt and drives sampling at the 2015 American Association of Diabetes Educators Annual Meeting.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results…every time.
Clients: Abbott’s EAS Brand, American Society of Hypertension, Cranberry Institute, Cranberry Marketing Committee USA, Dairy Management Inc., Eating Disorder Recovery Specialists, Frito-Lay, Green Mountain at Fox Run, PepsiCo’s Quaker Brand, Prestige Brands: PediaCare, FiberChoice and Beano, Seafood Nutrition Partnership, Tea Council of the USA, The Dannon Company, The Danone International Institute, USA Rice Federation, Whey Protein Research Consortium.
48 West 38th Street, Penthouse
New York, NY 10018
407 Lincoln Road
Miami Beach, FL 33139
Quinn’s Food, Wine + Spirits teams in NYC and Miami use discipline, creativity and strategy to elevate reputations, convey brand stories and drive business.
Quinn’s dinner for professional food instagrammers at Del Frisco’s Grille.
We opened La Chine, an unprecedented dining experience at the Waldorf Astoria New York, with more than 55 media placements and nearly 316 million impressions in two months. The New York Times wrote that La Chine was “imagination worth the added price.” Vogue highlighted the baijiu pairings, and Departures rhapsodized that the new Waldorf eatery gave you reason to travel. Architectural Digest called the Waldorf’s newest eatery one of the most stylish restaurants in New York.
The New York Times broke our news that Andrew Carmellini of The Dutch fame in New York and at the W South Beach (also a Quinn client) was opening his first Brooklyn eatery at The William Vale. Many others have followed.
The dinner we hosted for professional food Instagrammers at Del Frisco’s Grille was covered in The Wall Street Journal.
To create awareness for Del Frisco’s Double Eagle Steak House’s wine program, Quinn positioned wine director and Masters candidate Jessica Norris as a thought leader in the “women in wine” movement, securing features in The Wall Street Journal, Harper’s Bazaar and Vanity Fair.
For CorkBuzz’s Laura Maniec, the youngest woman to achieve the Master Sommelier designation, we publicized her Chelsea Market, NYC location and her entrée into Charlotte, NC.
To elevate Hawaiian Airlines’ in-flight dining, we placed its island-inspired menus from Hawaii’s top chefs in USA Today, Travel + Leisure, New York Post, Yahoo Travel and more.
We have two cocktails named after us by Ray Keane, the on-demand mixologist at Newport, NJ’s Battello. Penthouse Potion No. 12, named after our 12th floor penthouse in NYC, and Moon Over Miami, for our South Beach digs. Both concoctions were inspired by the creative cities of New York and Miami, where we do our thing.
950 Third Avenue, 7th Floor
New York, NY 10022
Amy Binder, CEO
Atalanta Rafferty, Chief
RF|Binder was founded 15 years ago by our CEO Amy Binder. A public relations veteran from a family of industry pioneers, Amy followed in the footsteps of her father, David Finn, and her uncle, Bill Ruder, founders of Ruder Finn, to launch her own agency in 2001. Her goal in forming RF|Binder was to create a different kind of agency — one that combines the resources of a large agency with the advantages of a sophisticated, boutique consultancy.
The food and beverage industry is central to our agency identity, and today is a cornerstone practice at RF|Binder. The agency brings over 200 years of combined industry experience having worked for more than 60 food and beverage clients.
We believe that the approach we take to food and beverage marketing communications sets us apart. We understand the industry in all its facets and have built a team that brings a breadth of expertise ranging from media, influencer and trade relations to consumer engagement campaigns, digital knowledge, and issues and crisis management. We work both at the brand and at the corporate level for Fortune 500 food and beverage companies as well as start-ups.
From the beginning, RF|Binder has been committed to delivering a higher level of senior management involvement, a more responsive working client relationship, and an operating structure that maximizes creativity and innovation. Today, our mission remains to help clients manage the issues, challenges and opportunities that emerge when the interests of consumers, trade and the public intersect. We pride ourselves on our ability to establish and grow successful, long-term client partnerships built on loyalty and trust.
110 North Fifth Street
Minneapolis, MN 55403
Julie Batliner, President
Grete Lavrenz, Senior Partner, Chair, Food and Nutrition
Erika Collins, Director of New Business
If you can no longer stomach the same stale, tasteless ideas, perhaps it’s time for some fresh thinking. Spong leads the food, nutrition and wellness arena — representing some of the biggest brands. Our list of envied clients includes: packaged goods (Arla and Castello cheeses, Jack Link’s Protein Snacks, Lorissa’s Kitchen, Jennie-O Turkey, and The Schwan Food Company brands Freschetta and Red Baron pizza and Mrs. Smith’s and Edwards pies); food and beverage containers and storage (Genuine Thermos Brand); and retail (SUPERVALU and Schwan’s Home Service). We work with food industry leaders, consumer groups, celebrity chefs, nutritionists, commodity groups, regulatory organizations, social influencers, bloggers and experts in general, on a regular basis. Our relationships go beyond media. We know the right people to target with the right program, product, campaign or cause. And they know us.
Spong client Jack Link’s® unveiled “Meatzilla,” a monster-sized, threestory-high bag of jerky in celebration of National Jerky Day.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
Taylor develops strategic marketing communications programs, digital strategy and creative platforms for a number of category leading food and beverage brands, including — for the past 28 years — Diageo, the world’s leading premium drinks business. For Diageo, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for adult beverage favorites such as Bulleit, Crown Royal, Guinness, Captain Morgan, and Smirnoff, among others.
Named “Consumer Agency of the Decade” by The Holmes Report, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte, and Austin. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event creative and production, Hispanic/multicultural; and spokesperson procurement and training.
Taylor develops strategic marketing communications programs for a number of category leading food and beverage brands, including — for the past 28 years — Diageo, the world’s leading premium drinks business. For Diageo, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.
The agency also partners with leading consumer food brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy.
King Plow Arts Center
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
Trevelino/Keller, having established its food, beverage and franchising practice as one of the more health-centric in the U.S., targets emerging and middle-market companies across four channels: restaurants, franchising, manufacturing and associations.
With one of the more progressive foodie agency cultures, the firm brings an integrated approach through Public Relations, Content Marketing, Creative Services and Demand Generation for product launches, brand revitalization, reputation management and category disruption. For global brands, Trevelino/Keller has band together three boutiques to form Consume Brands, designed to serve early stage and global brands with needs beyond communications including culinary arts, brand extension and product development. Experienced in fine dining, casual, fast casual and quick service as well as packaged goods for foodservice, grocery and specialty, the firm’s ambition is to get out in front of the market in relation to supporting a more responsible food society, promoting companies with healthy nutritional strategies, organics, sustainability and local initiatives. The firm’s work with TCBY included the launch of its “Super Fro-Yo,” a super nutritional classification that distinguishes the brand from others in the category. It has also worked closely with the National Foundation for Celiac Awareness and its Chef’s Table Gluten Free Tour and the web launch of Santo Li, a natural occurring sparkling water with distinct nutritional benefits. Interested in exploring a relationship, please email firstname.lastname@example.org.
875 N. Michigan Ave.
Chicago, IL 60611
Gail Heimann, President
Janet Helm, MS, RD, Chief Food and Nutrition Strategist, North America
Weber Shandwick has built one of the largest and most successful food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning food industry groups like milk and pork into brands with award-winning campaigns that have changed perceptions and built demand.
Our food clients range from the indulgent to functional, and they each have a story to tell. In today’s “always-on” world, we help brands engage, always. We manage the online communities of our multiple food clients and have extensive experience in creating engaging content and managing issues. Our work involves launching new products, reinvigorating brands, establishing thought leadership, and leveraging scientific research to change the way consumers and influencers think about specific foods or ingredients.
We have a dedicated food and nutrition team that includes some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.
We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. Weber Shandwick created and continues to support the Nutrition Blog Network — an aggregator of more than 900 blogs written by registered dietitians. Our food practice specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.