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Food & Beverage Public Relations - Our Annual Review

O'Dwyer's 2016 PR Buyer's Guide

Mar. '17 Food & Beverage PR Magazine (PDF)

Main Index of Issues

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Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.

O'Dwyer's magazine, now in its 31st year, is the #1 publication for PR and marketing communications pros.


Profiles of Food & Beverage PR Firms:

5W Public Relations

230 Park Avenue, 32nd Floor
New York, NY 10169
212/999-5585
Fax: 646/328-1711
info@5wpr.com
www.5wpr.com

Ronn D. Torossian, President & CEO

It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.

With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.

We understand healthy food and beverages, telling compelling Public Relations narratives in the Alcohol/Spirits space, functional beverage arena and more.

Clients include Sparkling ICE, Anheuser-Busch, Evian Natural Spring Water, Santa Margherita Wines, Whole Foods Market, Viki’s Granola, M&Ms, Welch’s Fruit Snacks and many others.



Artisan Production House

110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
347/351-4804
vimeo.com/artisanproductionhouse

Erin Lahey Schwitter, Producer/Partner
erin@artisanproductionhouse.com
Kara Leibowitz, Producer/Partner
kara@artisanproductionhouse.com

Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include exclusive launch event integrations, stunning branded content food videos, original book videos and select matchmaking between celebrity talent and brands.



At The Table PR

301 W. Platt Street, Suite 414
Tampa, FL 33606
813/251-4242
www.AtTheTablePR.com

Cheryl A. Miller, CEO

At The Table PR has been committed to food and beverage marketing for almost 35 years. We are a full-service boutique agency offering overall branding, strategic planning, social media strategy and implementation, media relations, international marketing, blogger coordination, local store marketing, franchise marketing, videography, product launches, advertising, packaging and design, food photography, grand opening PR and marketing and special event planning and implementation.

From the farm to the table, At The Table PR is dedicated to serving our clients by promoting their brands with our team of experienced professionals and creative partners, specializing in all areas of the food industry. We represent a diverse group of clients, from pecan and produce farms to vineyards, all the way to the tables of some of the best eateries. Our relationships with our clients are forged with trust and integrity and the desire to bring the freshest ingredients and finest products and services to the table.

Results are what matter to us, so we continually try to produce fresh ideas and create long-term relationships. We offer each client the personal involvement of a customized team of skilled, passionate professionals.

Whether your objectives are to increase sales, strengthen consumer loyalty, build your brand or improve your public image, we have saved a place for you At The Table.



Auritt Communications Group

555 8th Ave., Suite 709
New York, NY 10018
212/302-6230
info@auritt.com
www.auritt.com

Joan Auritt, President

Auritt Communications Group is an award-winning full-service broadcast and online PR production company providing creative multi-platform solutions that meet our clients’ specific needs. Our 25 years of hands-on experience creating and telling our clients’ food stories on TV, radio and online has made us a leader in the craft. Working with food brands, commodity boards, wines and spirits, we get their messages to the right audience. Our producers partner with our clients to find the most effective way to talk about their brand. Our close, enduring relationships with the media result in the highest quality bookings. Our creatively designed cost-effective production packages increase brand awareness, reaching influencers and targeted audiences in prime media markets. Through carefully honed strategy and skilled execution, our team of media experts and network-credentialed producers delivers promised results.

What we do: video production for broadcast, web, corporate events, training; TV satellite, radio, online media tours; integrated media tours; partner media tours; media training; social media campaigns; webcasts and live streamed interactive events; video, audio, multi-media news releases; B-roll packages; and PSAs.



Blaze

1427 Third Street Promenade
Suite 201
Santa Monica, CA 90401
310/395-5050
Fax: 310/ 395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Arthur Schuman Inc., Bareburger, BoKu Superfoods, Chronic Tacos, Cocomazing, Forto Strong Coffee, Griffin Club, Marriott Hotels, Michael’s Restaurant Group, Savant Naturals, Stonefire Grill, Tio Gazpacho, Tom’s Urban, Toridoll Dining California, United Beverages, UPTIME Energy, and Via Veneto.



Fineman PR

Member of IPREX
150 Post St., #620
San Francisco, CA 94108
415/392-1000
Fax: 415/392-1099
mfineman@finemanpr.com
www.finemanpr.com

San Francisco-based Fineman PR developed a content-rich strategy,	heavily weighted on influencer marketing, to help poultry client Foster	Farms redefine comfort food. The campaign drove engagement with the	brand and made in-roads with new audiences, resulting in more than 148 million impressions.San Francisco-based Fineman PR developed a content-rich strategy, heavily weighted on influencer marketing, to help poultry client Foster Farms redefine comfort food. The campaign drove engagement with the brand and made in-roads with new audiences, resulting in more than 148 million impressions.

For almost 30 years, Fineman PR has been consistently recognized for its award-winning food and beverage campaigns. The agency specializes in brand PR, crisis communications and multicultural engagement for a full range of food and other CPG categories, including conventional and organic foods, nutritional supplements, confections, and wine and spirits.

Fineman PR excels in building category leadership for its clients. We demonstrate why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work, including product recalls, labor negotiations, activist demonstrations, brand defamation, high profile lawsuits and workplace accidents, is nationally renowned. We safeguard and reinforce client reputations.

Recent work includes full-service marketing communications and issues management for Foster Farms poultry; leadership positioning for brands and company executives; blogger and influencer relations programming; social/digital content strategy and development; media training; cause marketing and community relations; and internal and retailer communications. Fineman PR’s lifestyle, wine and multicultural divisions add specialty services tailored to each client’s needs.



Finn Partners

301 East 57th St.
New York, NY 10022
212/715-1600
www.finnpartners.com
Twitter.com/finnpartners
Facebook.com/finnpartners
LinkedIn.com/company/finn-partners

Cliff Berman, Senior Partner (East) Cliff.Berman@finnpartners.com
Howard Solomon, Managing Partner (West)
Howard.Solomon@finnpartners.com
Daniel Pooley, Managing Partner (Midwest)
dan.pooley@finnpartners.com

Finn Partners Food & Beverage Specialty Practice envisions the industry differently, by taking a holistic lifestyle approach about enjoying the experience of food whether it is shopping, preparing, eating at home or dining out. The team has produced award-winning results for a diverse group of clients touching every aspect of the food and wine experience.

We are passionate professional communicators, charged with creating and executing integrated marketing campaigns for our clients. Social Media, and digital communications, our signature campaigns are created especially for Restaurant, Fast Casual and QSR clients as well as Grocery and CPG clients and spirits and wine clients. Food and beverage clients include Jamba Juice, Cinnabon, Jack Daniel’s, J. Alexander’s Family of Brands, Omaha Steaks, Rioja wines, Treasury Wine Estates, Peet’s Coffee, Carvel, Levy Restaurants and others.

We are proud of our work to not only drive sales but also help companies evolve their brand narrative. Using our completely integrated communications approach, we have transformed Jamba Juice into an iconic smoothie maker and Peet’s Coffee into a leader in coffee movement. We also helped Levy Restaurants develop from a leading sports and entertainment restaurateur into a family of brands designing unforgettable live entertainment experiences.



FoodMinds

328 S. Jefferson St., Suite 750
Chicago, IL 60661
312/258-9500
Fax: 312/258-9501
FoodMinds.com

Laura Cubillos, RD
lcubillos@foodminds.com
Office: 650/860-5010 ext.301
Mobile 773/988-8805

FoodMinds is an award-winning communications and consulting company boldly transforming the way the world thinks about food, nutrition and health. We harness communications, science and public affairs to establish unique selling propositions and produce novel food and nutrition programs. Clients come to FoodMinds when they want to create a better story that makes a difference, and tell it in a way that achieves their objectives through measurable results. FoodMinds brings together the right mix of talented, seasoned and motivated professionals — from registered dietitians, consumer marketers and media strategists to PhDs, science writers and public affairs experts — to shape a new food frontier with our clients where people are healthier and happier.

Clients include: Almond Board of California, American Heart Association, Applegate, Can Manufacturers Institute, Chobani, Dairy Management, Inc., Diageo, Hass Avocado Board, Mondelez, National Cattlemen’s Beef Association, Nestlé, Sabra Dipping Company and Welch’s.

FoodMinds is a wholly owned division of PadillaCRT, a top 10 independent public relations and communications company.



French/West/Vaughan

112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services /Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency and the winner of the Holmes Report 2016 Consumer Agency of the Year and the Bulldog Reporter Communications Agency of the Year. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV employs 103 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

FWV is home to one of the country’s largest food and beverage practice areas and has been ranked in the top 20 nationally by O’Dwyer’s for more than a decade. FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs that stimulate product trial, increase brand awareness and drive purchase intent.

FWV’s food and beverage clients include some of the world’s leading companies and brands, including Hood River Distillers, Pendleton Whisky, Melitta Coffee, Moe’s Southwest Grill and Atlantic Natural Foods.

FWV has also produced award-winning campaigns that significantly increased product sales for the likes of The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Whole Foods Market, Diageo North America (Bulleit Bourbon), BRAND Napa Valley, Grain and Barrel Spirits and Smithfields Chicken ‘N Bar-B-Q, among many others.



Hall PR

161 West 23rd Street
New York, NY 10011
212/684-1955
www.hallpr.com
stevenh@hallpr.com

Steven Hall, President & Founder
Lisa Hammer, General Manager

Founded in 1996, Hall PR is a global hospitality/lifestyle public relations, consulting and concept development agency headquartered in New York City. Hall PR is affiliated with Andrew Freeman & Co in San Francisco, CA and Office K2M in Tokyo, Japan.

At Hall PR we stop at nothing to get our clients the media exposure they deserve, and our cutting edge out of the box thinking has catapulted our clients to new heights in the media world. We are the eyes and ears of our clients and are constantly bringing our ideas to the table and collaborating on how to better achieve our joint goals. We look at each client as an individual, and believe that everyone has a right to have their story told. We are proud to be the storytellers for such passionate and talented people as those whom we represent.

Our goal is to lend our experience and know-how to growing restaurant and hotel groups who are seeking representation and concepts for properties as they expand around the globe.

Specialties include: Media Relations, Social Media, Concept Development, Overseas Licensing Agreements, Culinary/FOH consulting, and Marketing Initiatives.



Hemsworth Communications

1011 E. Las Olas Blvd.
Ft. Lauderdale, FL 33301
www.hemsworthcommunications.com
Samantha.Jacobs@ hemsworthcommunications.com
Instagram.com/HemsworthPR
Facebook.com/HemsworthCommunications
LinkedIn.com/Company/Hemsworth-Communications

3340 Peachtree Rd., NE, #1010
Atlanta, GA 30326
954/716-7614

Samantha Jacobs, Founder and President

Hemsworth Communications is a full-service, award-winning hospitality, F&B, travel and lifestyle public relations agency that crafts customized, tailored strategic plans to fit each client’s specific goal, producing unparalleled results and surpassing expectations. With offices in Fort Lauderdale and Atlanta, Hemsworth prides itself on its passion, insights and connections. Capabilities include corporate communications strategy, brand development initiatives, writing, thought leadership, new openings/events, social media, guerilla marketing campaigns and more.

A sampling of Hemsworth’s global client roster includes: AmaWaterways, Best Western Hotels & Resorts, Bistro, Clearwater Uncorked, Coral Hospitality, JWB Prime Steak and Seafood, Landshark Lager, Margaritaville Holdings, Panorama Restaurant and Sky Lounge, and Pearl Beach Club.



Hunter Public Relations

41 Madison Avenue, 5th Floor
New York, NY 10010-2202
212/679-6600
www.hunterpr.com
smormar@hunterpr.com

Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson

A mixologist at High Street on Hudson in New York City pours an original cocktail made with TABASCO® SauceA mixologist at High Street on Hudson in New York City pours an original cocktail made with TABASCO® Sauce at the annual pepper harvest celebration. Hunter PR works with TABASCO to execute these events, known as Harvest Parties, all over the world in cities like New York, London and Bali. During events, attendees — including food media, chefs and social media influencers — become fully immersed in the world of TABASCO, from seed to sauce, through the food, drink and overall experience.

Hunter Public Relations is an award-winning, consumer products public relations firm with particular expertise in food, beverages, and nutrition. Hunter PR’s creative approach and client service-orientation has led to some of the most enduring client relationships in the business including Tabasco Brand Pepper Sauce, who was our first client 28 years ago, and still a client today. Other clients include some of America’s most iconic and respected food and beverage companies including Campbell Soup Company, Diageo, E&J Gallo Winery, Mondelez, Outback Steakhouse, Plum Organics, Post Foods, Red Bull, and Smithfield.

With offices in New York and London and a strategic footprint in markets across North America, Hunter PR’s 120-person firm offers a full suite of strategic marketing PR services including: research and insights; media relations; social media marketing; Hispanic outreach; social responsibility initiatives; special event production and sponsorship activation; product introductions and anniversaries; nutrition and recipe initiatives; talent negotiations; media integrations; and crisis counseling. Hunter PR’s award-winning graphic and digital design team creates everything from program logos and collateral materials to innovative, custom social and digital media applications in-house. Revitalizing mature brands, creating buzz around new products and building awareness among key influencer groups (including the epicurean and nutritional health communities) are among the firm’s specific areas of expertise.



ICR

685 Third Ave., 2nd Floor
New York, NY 10017
646/277-1200
tom.ryan@icrinc.com
www.icrinc.com

Thomas Ryan, CEO
Don Duffy, President

Established in 1998, ICR partners with companies to develop and execute strategic communications programs and advisory services that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in the world maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco, Hong Kong and Beijing.

Clients: Boot Barn, Chunghwa Telecom Co. Ltd., Cobalt Int’l Energy, Dave & Busters, FleetCor Technologies, Inc., Fossil, Inc., Freshpet, Genuine Parts Co., Gildan Activewear, Harman, Herbalife Ltd., HubSpot, lAC, Jarden Corp., Lazard Freres & Co. LLC, La Quinta Holdings, Inc., Legg Mason & Co., LLC, lululemon athletica, Mobileye, Michaels, Michael Kors, New Relic, Ocwen Financial Corp., Pandora Media, Inc., Paramount Group, Inc., Planet Fitness, Inc., Red Hat, Inc., Shake Shack, Starwood Property Trust, VF Corp., Williams-Sonoma, Inc., Wingstop, Workiva and Zoës Kitchen.



Ink Link Marketing

7950 NW 155th St., Suite 108
Miami Lakes, FL 33016
305/631-2283
info@inklinkmarketing.com
www.inklinkmarketing.com

Kim Miller, President
Kampi Chaleunsouk, Senior VP
of Client Services
Cat Diaz, Dir., Client Services

Kimberly Miller, President of Ink Link Marketing.

Ink Link Marketing is a full-service marketing communications firm that specializes in the restaurant, foodservice and hospitality industries. The firm offers PR, promotions, LSM, new product launches, grand opening support, corporate communications, employee communications and crisis communications. Ink Link is headquartered in South Florida with a satellite office in the Los Angeles area. Foodservice clients include: Church’s Chicken, The Krystal Company, Ovation Brands (parent company to Ryan’s, HomeTown Buffet, Old Country Buffet, Country Buffet, Fire Mountain and Tahoe Joe’s), On The Border Mexican Grill & Cantina, Tropical Smoothie Café, Forever Yogurt, Fishbowl and MIC Food.



Lane

a Finn Partners Company
New York City | Portland | Seattle
www.lanepr.com
wendy@lanepr.com
503/221-0480

Wendy Lane Stevens, Managing Partner

LANE, a Finn Partners Company, builds buzz and drives trial and sales for brands from coast to coast. With over 25 years of experience across the food and beverage industry, LANE’s seasoned specialists know how to target messages and elevate brands. Drawing on insights garnered from firsthand experience as well as from media, influencer and consumer circles, LANE’s integrated campaigns connect across traditional and digital media, retailers and restaurants, and events.

LANE’s award-winning campaigns have produced measureable results for national and international clients in the wine, beer and spirits; water, juice and coffee; and natural, organic and specialty food categories including Moonstruck Chocolate Co., Snake River Farms, Double R Ranch, International Olive Council, José Andrés Foods, Oregon Strawberry Commission, Trailblazer Foods, Olympia Provisions, Steaz, Portland Roasting Coffee, Wines from Spain, E. & J. Gallo Winery, Cupcake Vineyards, Sokol Blosser Winery and 10 Barrel Brewing.



Marketing Maven

37 W. 37th Street, 6th Floor
New York, NY 10018
212/967-5510
www.MarketingMaven.com

Los Angeles
310/994-7380

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com
Natalie Rucker, Director of Business Development, natalie@marketingmavenpr.com

Marketing Maven client Chalios showed KTLA viewers what they could taste at LA Weekly’s Tacolandia.Marketing Maven client Chalios showed KTLA viewers what they could taste at LA Weekly’s Tacolandia.

Named to Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for food and beverage clients. Aligning with key influencers and utilizing grassroots social media tactics, paired with traditional media relations, generates significant impact for clients.

From an online cooking school to patented functional ingredients, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.

Marketing Maven is 8(a) certified by the U.S. Small Business Administration, Women’s Business Enterprise (WBE), has WOSB status with the government and DBE, CUCP and CPUC certification.



Marx Layne & Company

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 ext.105
mlayne@marxlayne.com
www.marxlayne.com

Michael Layne, Managing Partner

Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee.Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generated nearly $1 million in media coverage.

Marx Layne has been providing cost-effective marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.

Services offered to clients include media relations, social media, grand openings, product launches, special events, crisis and issues management, internal communications, community engagement programs, sampling events, blogger relations, online reputation management, direct mail, eblasts, graphic design, web development and design, content creation, brochure and newsletter production, and expanding concepts into new markets.

Clients include fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Florida and other markets.

Our creativity is boundless with one example being when Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating nearly $1 million in national media coverage. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.



PadillaCRT

1101 West River Pkwy., #400 (Headquarters)
Minneapolis, MN 55415
612/455-1700
PadillaCRT.com

Ed Hoffman, Senior Vice President

PadillaCRT is a top 10 independent public relations and communications company. Its 240 employee owners use insightful strategies to help clients develop deep connections with the people who are important to their success. Its 360-degree approach uses research, branding, advertising, design, digital, social, mobile, media relations and crisis management expertise to build corporate and product brands with customers, investors, employees and communities.

PadillaCRT’s Food, Beverage and Nutrition Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing. PadillaCRT’s team includes food experts; wine and spirits experts; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Its food and beverage teams’ unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.

Clients in the food and beverage sectors include Bordeaux wines, the Federation of Quebec Maple Syrup Producers, Hass Avocado Board, Prosciutto di Parma, U.S. Highbush Blueberry Council and Welch’s.

FoodMinds, an award-winning food and nutrition communications and consulting company, is a wholly owned division of PadillaCRT. PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents.



Peppercomm, Inc.

470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
hello@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director

Peppercomm is an independently owned 21-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.

Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.

Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.



Pollock Communications

205 East 42nd Street, 20th Floor
New York, NY 10017
212/941-1414
Fax: 212/334-2131
lpollock@pollock-pr.com
www.lpollockpr.com

Louise Pollock, President

Pollock Communications is honored with a Big Apple AwardPollock Communications is honored with a Big Apple Award by the New York Chapter of the Public Relations Society of America for its millennial-focused Cranberry Marketing Committee social media campaign, creating a new generation of cranberry lovers.

Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise in traditional and social media outreach for food, beverage, health & wellness, and lifestyle clients. With an established background in reaching influencers who affect change, Pollock provides impactful and successful social and traditional communications campaigns. Founded in 1991, Pollock has been powering change for its client for decades. We pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. Most recently, Pollock positioned cranberries as the superfruit of Millennials through a creative, award-winning social media campaign that helped to create a new generation of cranberry lovers. The Cranberry Friendsgiving Photo Contest, which encouraged Millennials to share their Friendsgiving cranberry creations on social media, helped increase awareness of the superfruit among a key target, helped increase sales and positioned cranberries at the center of a new American tradition, Friendsgiving.

For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock Communications delivers results that change consumer perceptions and protect and enhance a brand’s position in the market. We utilize creative and impactful media outreach, evidence-based science, influencer advocacy and social media to achieve measurable results in brand awareness. We change consumer perceptions through influential healthcare professional (HCP) recommendations, and by generating media coverage and social media buzz that impacts consumer purchasing decisions.

In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.

We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results … every time.

Clients: A2 Milk, Abbott’s EAS Brand, American Society of Hypertension, Cranberry Institute, Cranberry Marketing Committee USA, Fifty50 Foods, Frito-Lay, Gourmet Factory, PepsiCo’s Quaker Brand, Seafood Nutrition Partnership, Tea Board of India, Tea Council of the USA, The Dannon Company, The Danone International Institute, USA Rice Federation and Whey Protein Research Consortium.



Quinn

New York
48 West 38th Street, Penthouse
New York, NY 10018
212/868-1900
www.quinn.pr

Miami
310 NW 26th St
Miami, FL 33127
786/600-3954

Los Angeles
(opening May 1)

The New York Times captured the iconic Mr. Chow, a Quinn client, in a Food cover story on his madcap empire.The New York Times captured the iconic Mr. Chow, a Quinn client, in a Food cover story on his madcap empire.

Quinn represents a select group of Food, Wine + Spirits clients. Currently these brands include: MR CHOW, Pokéworks, Del Frisco’s, Sullivan’s Steakhouses, The Deck at Island Gardens, ZUMA, A Fish Called Avalon, Merriman’s Restaurants, Monkeypod Kitchen, La Centrale, Stone and The Farm at Belle Mont Farm.

We help our clients define their visions, build brands and drive business.



RF|Binder

950 Third Avenue, 7th Floor
New York, NY 10022
212/994-7600
www.rfbinder.com
Twitter: @rfbinder

Amy Binder, CEO
Atalanta Rafferty, Executive Managing Director, Food & Beverage

At RF|Binder, we work with companies, brands and institutions that are often in the most transformational period in their history, that are disruptors in their category, that are purpose driven and that are addressing the core issues of our society today. We seize every opportunity to tell a client’s story, and we dive head first into their business. We believe that our senior hands-on management, emphasis on strategic thinking, and deep expertise in the food industry sets us apart from the competition. Our work ignites impactful results that not only reach goals, but also critically strengthen brands’ identities, to ultimately support and invigorate businesses’ bottom line.

Food and beverage is a cornerstone practice at RF|Binder, with experience working for more than 60 food and beverage clients across the industry including QSR, restaurant, and supermarket brands. We’ve worked at both the brand and corporate level, for both Fortune 500 food and beverage companies and start-up brands. With our deep understanding of the food landscape, we will help clients discover what’s next for their business.



Taylor

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner
Mike Costabile, Executive Vice President

#UNDER35POTUS was a social movement created by Captain Morgan in 2016#UNDER35POTUS was a social movement created by Captain Morgan in 2016 to inspire a younger generation to become more involved in politics by allowing them the opportunity to be POTUS. Taylor conceived and led a fully integrated campaign through digital, paid, earned, experiential, PR and social. The agency executed a very bold campaign that brought to life the fun and irreverent spirit of a Brand. The campaign launched with an open letter in the New York Times and a Petition on WethePeople.org, as well as a series of unique media partnerships including Buzzfeed, MiTu, Tinder and ESPN.

Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.

Named “Consumer Agency of the Decade” by The Holmes Report, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event creative and production, multicultural; and talent procurement and training.

Taylor develops and executes marketing communications programs for category leading food and beverage brands, including — for the past 29 years — Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.

The agency also partners with leading consumer food brands for a wide range of services, including product introductions, sponsorship activations, and social amplification.



Trevelino/ Keller

King Plow Arts Center
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
dtrevelino@trevelinokeller.com
www.trevelinokeller.com

Trevelino/Keller has established its food, beverage and franchising practice as one of the more accomplished in the U.S., targeting emerging and middle-market companies across four channels: restaurants, franchising, manufacturing and associations. With its progressive foodie agency culture, from wine making to its own organic bee colony to seasoned salt production, the firm is sought after for international, national and hyperlocal programming in four core offerings: Public Relations, Digital/Social Marketing, and Demand Generation.

With a commitment to launching new brands and re-establishing lost leaders, Trevelino/Keller’s disruptive approach to strategy and creative makes it one of the more innovative agencies in the industry. Its success cross fertilizing its food and beverage practice with franchising, environment, health, lifestyle and even technology, gives it a leg up on those agencies limited by a franchise or food and beverage only focus. Its balanced base of experience in B2B and B2C enable companies to consolidate their agencies for an integrated approach. The firm’s growth in digital/social marketing has resonated with those brands and concepts interested in a dual national and hyperlocal approach with tactics ranging from paid search, organic social, remarketing and social leadgen.

Notable work includes Johnny Rockets, Corner Bakery Café, TCBY, Moe’s Southwest Grill, Starbucks Coffee Company, Mrs. Fields, National Foundation for Celiac Awareness, Great Southern Craft Beer Competition and the Atlanta Food & Wine Festival. The firm extends its commitment to food and beverage four times a year with its original Winepreneurs event series, hosted in partnership with Silicon Valley Bank, for entrepreneurs who love wine.



Weber Shandwick

875 N. Michigan Ave.
Suite 2400
Chicago, IL 60611
312/988-2400
www.webershandwick.com

Gail Heimann, President
Janet Helm, MS, RD, Chief Food and Nutrition Strategist, North America

Weber Shandwick has built one of the largest and most successful food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning food industry groups like milk and pork into brands with award-winning campaigns that have changed perceptions and built demand.

Our food clients range from the indulgent to functional, and they each have a story to tell. In today’s “always-on” world, we help brands engage, always. We manage the online communities of our multiple food clients and have extensive experience in creating engaging content and managing issues. Our work involves launching new products, reinvigorating brands, establishing thought leadership, and leveraging scientific research to change the way consumers and influencers think about specific foods or ingredients.

We have a dedicated food and nutrition team that includes some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.

We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. Weber Shandwick created and continues to support the Nutrition Blog Network — an aggregator of more than 900 blogs written by registered dietitians. Our food practice specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.

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