Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.
O'Dwyer's magazine, now in its 32nd year, is the #1 publication for PR and marketing communications pros.
Profiles of Food & Beverage PR Firms:
5W Public Relations
230 Park Avenue, 32nd Floor
New York, NY 10169
Ronn D. Torossian, President & CEO
It’s hard to open a magazine, scroll through social media or turn on the television without seeing information about a new food or beverage trend. Often, the 5W food & beverage PR team is the source of those stories.
With new brands, lines, products, and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce.
From facilitating the launch of new products to developing long-term creative strategies that ensure maximum traditional and social media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled.
We understand the food and beverage space and are experts at crafting compelling Public Relations narratives for health and wellness beverages, alcohol and spirits, functional beverages and much more.
Client experience include Purity Vodka, Sparkling ICE, ZICO Coconut Water, Anheuser-Busch, Evian Natural Spring Water, Santa Margherita Wines, Whole Foods Market, GAEA Viki’s Granola, M&Ms, Welch’s Fruit Snacks and many others.
Artisan Production House
110 East 25th Street
Neuehouse, 2nd Floor
New York, NY 10010
Erin Lahey Schwitter, Producer/Partner
Kara Leibowitz, Producer/Partner
Artisan Production House is a full service production house specializing in food & lifestyle publicity. We create brand content that resonates with your audience, keeps them engaged and brings value to their lives. Our innate understanding of story relevance and personal relationships with TV producers and media influencers throughout the country gets your story heard. We’ll help you deliver your messages seamlessly and with style utilizing our high-end production capabilities (including film-style shooters and graphic designers). Artisan’s in-studio & on location satellite junkets include quality bookings that are actually seen, spot-on custom craft services and a fresh, modern design aesthetic ... because taste matters. Additional services include stunning branded content food videos, original book promotional videos and select matchmaking between celebrity talent and brands.
Our clients include Food Network, Penguin Random House, The Wonderful Company, Le Creuset of America and commodity boards ranging from the National Onion Association to Grapes from California.
At The Table PR
301 W. Platt Street, Suite 414
Tampa, FL 33606
Cheryl A. Miller, CEO
At The Table PR has been committed to food and beverage marketing for 35+ years. We are a full-service boutique agency offering overall branding, strategic planning, social media strategy and implementation, media relations, international marketing, blogger coordination, local store marketing, franchise marketing, videography, product launches, advertising, packaging and design, food photography, grand opening PR and marketing and special event planning and implementation.
From the farm to the table, At The Table PR is dedicated to serving our clients by promoting their brands with our team of experienced professionals and creative partners, specializing in all areas of the food industry. We represent a diverse group of clients, from pecan and produce farms to vineyards, all the way to the tables of some of the best eateries. Our relationships with our clients are forged with trust and integrity and the desire to bring the freshest ingredients and finest products and services to the table.
Results are what matter to us, so we continually try to produce fresh ideas and create long-term relationships. We offer each client the personal involvement of a customized team of skilled, passionate professionals.
Whether your objectives are to increase sales, strengthen consumer loyalty, build your brand or improve your public image, we have saved a place for you At The Table.
Auritt Communications Group
555 8th Ave., Suite 709
New York, NY 10018
Joan Auritt, President
Auritt Communications Group is an award-winning full-service broadcast and digital media production company recognized as a leader in the area of culinary video production. From media tours to webcasts and event production our expertise had been honed from 25 years of working with chefs, food celebrities, cookbook authors, registered dieticians, brand spokespeople, wine and lifestyle experts. We help them find their best stories and craft them in a way that connects with their audience. Media training is a key element in our process, ensuring spokesmen effectively deliver key messages while doing a recipe demo. As full scale partners, our clients reap the benefits of our close, enduring relationships with the media. Our flexible and cost-effective production packages increase brand awareness, reaching influencers and targeted audiences in prime media markets. With strategic execution, our team of media experts and network-credentialed producers deliver promised results.
What we do: video production for broadcast and online, corporate events, and training; TV satellite, radio, online media tours; integrated media tours; partner media tours; media training; social media campaigns; webcasts and live streamed interactive events; video, audio, multi-media news releases; B-roll packages; and PSAs.
1427 Third Street Promenade
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE PR is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE PR has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE PR senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE PR is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.
Clients include: Bacon’s Heir, Chronic Tacos, Evan’s Brewing Co., John’s Incredible Pizza, Liquid IV, Robeks, Stonefire Grill, Tom’s Urban and Weihenstephan
Bolt Public Relations
HQ: 17875 Von Karman Ave.
Irvine, CA 92614
Boston | Dallas | Irvine | Raleigh
Caroline D. Callaway, President & CEO
Bolt client Sablon Chocolate Lounge was live on WFAA’s Good Morning Texas program to showcase its nationally renowned shakes and decadent chocolate treats.
We are strategic, savvy and unwavering in our commitment to your success. Our business is growing yours.
Bolt Public Relations is a national, award-winning and independently owned agency with four offices throughout the country. We develop impactful plans that lead to the generation of meaningful conversations with key audiences, consistent publicity, attention in the marketplace and, most importantly, increased foot traffic in the door, increased online orders and increased catering orders.
From traditional media relations, strategic partnerships, and event planning and publicity, to social media, digital and influencer marketing, website design and community activations, Bolt PR evaluates the goals, target audiences and budget/time allowances to develop a highly strategic and results-oriented plan. Our expansive communications expertise allows us to identify which tactics will give our clients the highest return for their dollar, whether a national fast casual chain, a fine dining establishment, an award-winning chef, a winery or a bakery products company. We develop the ideas, do all the heavy lifting to execute, drive impactful results, and allow our clients to do what they do best: run their businesses. We know how to leverage results across numerous channels to maximize time and investment to the fullest.
Allow our People, Strategy & Results to exceed your expectations.
Carolyn Izzo Integrated Communications (CIIC)
1 Piermont Avenue
Nyack, NY 10960
Carolyn Izzo-Feldman, President
Kate Wark, Senior Vice President
CIIC’s Grand Opening at Coney Island Brewery, June 20, 2015.
Carolyn Izzo Integrated Communications (CIIC) is a highly respected public relations firm in the food and beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for 21 years, CIIC has been dedicated to servicing food and beverage brands with top-tier public relations campaigns and award-winning results.
CIIC got its start by putting Krispy Kreme Doughnuts on the map in the Northeast in the ’90s. Since then, CIIC has represented a number of F&B brands, including The Original Soupman, Sandella’s, Morton’s The Steakhouse, Kona Red Beverages, New Leaf Brands iced teas and lemonades, California Pizza Kitchen, The Bohlsen Restaurant Group, Coney Island Brewing Company, Opal Apples and more. We are adept at launches, openings and franchisor relations, and we are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage, and access for our clientele.
The CIIC team is made up of enthusiastic and connected PR professionals. Your CIIC service includes day-to-day principal-led servicing from company executives, media specialists in New York and Miami who can build and escort an A-list media tour, arrange your appearance on network television shows, manage product sampling, and plan top-level events in your key markets. It is our implicit goal to deliver the best value and the best results.
Member of IPREX
150 Post St., #620
San Francisco, CA 94108
San Francisco-based Fineman PR developed a content-rich strategy, heavily weighted on influencer marketing, to help poultry client Foster Farms redefine comfort food. The campaign drove engagement with the brand and made in-roads with new audiences, resulting in more than 148 million impressions.
For almost 30 years, Fineman PR has been consistently recognized for its award-winning food and beverage campaigns. The agency specializes in brand PR, crisis communications and multicultural engagement for a full range of food and other CPG categories, including conventional and organic foods, nutritional supplements, confections, and wine and spirits.
Fineman PR excels in building category leadership for its clients. We demonstrate why a client’s brand promise merits audience trial and trust. Fineman PR’s high-profile crisis communications work, including product recalls, labor negotiations, activist demonstrations, brand defamation, high profile lawsuits and workplace accidents, is nationally renowned. We safeguard and reinforce client reputations.
Recent work includes full-service marketing communications and issues management for Foster Farms poultry; leadership positioning for brands and company executives; blogger and influencer relations programming; social/digital content strategy and development; media training; cause marketing and community relations; and internal and retailer communications. Fineman PR’s lifestyle, wine and multicultural divisions add specialty services tailored to each client’s needs.
328 S. Jefferson St., Suite 750
Chicago, IL 60661
Laura Cubillos, RD
650/860-5010 ext. 301 Office
At FoodMinds, we put passion into practice by harnessing science, public affairs, food values and communications to meet our clients’ business and public health objectives — a capability we created and define as food and nutrition affairs. FoodMinds is the only agency with more than 20 registered dietitians and a PhD on staff, and a Global ExpertBench™ of nutrition science, policy and communications professionals around the world. Capabilities include: food and nutrition affairs; sustainable and nutritious food systems engagement; personal wellness strategy; food values insights; strategic planning; thought leadership; nutrition, health + wellness science; partnerships and coalitions; health professional and influencer communications; influencer mapping; strategic insights; consumer engagement and media relations; issues & crisis navigation. We are not just another PR agency. We help our clients tell a better story.
FoodMinds works with more than 30 leading commodity boards, food companies, brands and associations in the U.S. and around the world, including several Fortune 500 companies. Contact us to learn more.
FoodMinds is a division of Padilla. Between FoodMinds and Padilla Food + Beverage, we are happily consumed by food all the time. Together, we’re re-imagining why, what and how the world eats and drinks — to help build a stronger, flourishing future for all. We are building, growing and protecting brands and reputations by creating purposeful connections with the people who matter most to our clients. Together, our services span the ecosystem of food, beverage and nutrition — from research and insights to branding, creative and digital, to marketing communications and our unique culinary center.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the preeminent integrated marketing firm in the Southeast and one of the nation’s leading public relations, advertising and digital media agencies. The firm is the winner of the Bulldog Reporter 2017 Stars of PR Awards, including the Grand Prize for Best PR Agency of 2017. FWV earned first-place Gold Awards for Business-to-Consumer PR Agency of the Year, Midsize Agency of the Year and Most Innovative Agency. Additionally, the firm is the Holmes Report 2016 Consumer Agency of Year recipient. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV employs 103 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.
FWV is home to one of the country’s largest food and beverage practice areas and has been ranked in the top 20 nationally by O’Dwyer’s for more than a decade. FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, mobile and experiential marketing and traditional earned media outreach programs that stimulate product trial, increase brand awareness and drive purchase intent.
FWV’s food and beverage clients include some of the world’s leading companies and brands, including Hood River Distillers, Pendleton Whisky, Josh Cellars, Yellow Tail, Melitta Coffee, Moe’s Southwest Grill, Atlantic Natural Foods, Lidl, North Carolina Pork Council and Certified Angus Beef.
FWV has also produced award-winning campaigns that significantly increased product sales for the likes of The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Whole Foods Market, Diageo North America (Bulleit Bourbon), BRAND Napa Valley, Grain and Barrel Spirits and Smithfield’s Chicken ‘N Bar-B-Q, among many others.
Atlanta / Fort Lauderdale / Orlando
Facebook: Hemsworth Communications
Samantha Jacobs, Founder and President
Michael Jacobs, COO
Hemsworth Communications is an award-winning hospitality, F&B, travel and lifestyle public relations agency with regional, national and global reach. We combine unparalleled passion, insight and connections to wow our clients, providing personal client service and generating powerful results.
While our expertise is diverse, we are collectively passionate about two things — our industry and yours. As seasoned PR pros, we are driven by the desire to create fresh, innovative, impactful campaigns. With leadership team members who have launched and operated their own restaurants, we think like owners and understand the intricacies of the business, as well as the need to simultaneously drive both recognition and sales.
Hemsworth specializes in promoting individual restaurants, restaurant groups/brands, franchise development, chef/personality publicity programs and ongoing support programs to create sustained buzz for food, wine and spirits brands. Specific capabilities include strategic planning, branding, grand openings/special events, social media campaigns, influencer marketing, awards programming and more.
Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Contact: email@example.com (Samara Farber Mormar)
Hunter PR kicked off TABASCO® Brand’s 150th Anniversary in New Orleans with the revival of TABASCO: A Burlesque Opera at Le Petit Théâtre du Vieux Carré to celebrate the city, and people, who have made TABASCO® an essential ingredient in classic and contemporary cuisine. The comedic operetta, which hadn’t been performed in its entirety for over 120 years, follows a shipwrecked sailor as he searches for an acceptable spicy ingredient for an Ottoman ruler’s lunch. Not only did the production mark a milestone year for McIlhenny Company, but it was also an official event of the New Orleans Tricentennial Commission, celebrating the 300th anniversary of the city.
Hunter PR is an award-winning, consumer products and services public relations firm and the second largest food and beverage agency in the U.S. Hunter’s creative approach and client-led orientation has led to some of the most enduring client relationships in the business including TABASCO® Brand Pepper Sauce, who was our first client 28 years ago, and still a client today. Other clients include some of America’s most iconic and respected companies and brands including Post Consumer Foods, Diageo North America, Red Bull, Smithfield, Pompeian, Campbell Soup Company, Keurig Green Mountain and Mondelez.
With offices in New York and London and a strategic footprint in markets across North America, Hunter’s 120-person firm is perhaps best known for creative, equity building campaigns that drive conversation and insert brands firmly into the lifestyles of their target consumers. From breaking through the “dusty” single malt whisky category to make Lagavulin go viral, building equity programs that span over 10 years on behalf of Barefoot Wine & Bubbly, to curing #DairyEnvy by correcting common misconceptions about lactose-free products, and setting the first-ever GUINNESS WORLD RECORDS™ title for the Largest Grilling Lesson for Smithfield, there’s very little Hunter hasn’t tackled in the food and beverage arena.
In addition to our core competencies, we also offer specialized PR services for food & beverage clients including: recipe development and photography; culinary + nutritional trade shows; food service + industrial campaigns; partnerships with government and non-profit agencies; third-party research development; relationships with bartenders, mixologists, chefs and celebrity food influencers, as well as health care professional outreach.
Hunter served as the founding member of the Food + Beverage division of the Public Relation Society of America, and conducts an annual Food News Study, now in its 15th year, to help keep our clients abreast of what is making news in the industry and which media consumers trust most.
685 Third Ave., 2nd Floor
New York, NY 10017
Thomas Ryan, CEO
Don Duffy, President
Established in 1998, ICR partners with companies to develop and execute strategic communications programs and advisory services that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in the world maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco, Hong Kong and Beijing.
Clients: Boot Barn, Chunghwa Telecom Co. Ltd., Cobalt Int’l Energy, Dave & Busters, FleetCor Technologies, Inc., Fossil, Inc., Freshpet, Genuine Parts Co., Gildan Activewear, Harman, Herbalife Ltd., HubSpot, lAC, Jarden Corp., Lazard Freres & Co. LLC, La Quinta Holdings, Inc., Legg Mason & Co. LLC, lululemon athletica, Mobileye, Michaels, Michael Kors, New Relic, Ocwen Financial Corp., Pandora Media Inc., Paramount Group Inc., Planet Fitness Inc., Red Hat Inc., Shake Shack, Starwood Property Trust, VF Corp., Williams-Sonoma, Inc., Wingstop, Workiva and Zoës Kitchen.
Ink Link Marketing
7950 NW 155th Street, Suite 108
Miami Lakes, FL 33016
Kim Miller, President
Peyton Sadler, Sr. Account Executive, Client Services
Andi Speedy, Account Executive
Ink Link Marketing is a full-service marketing communications firm that specializes in franchised businesses in the restaurant, foodservice and service industries. The firm offers PR, promotions, LSM, new product launches, grand opening support, corporate and employee communications and crisis response. Ink Link is headquartered in South Florida with satellite operations in Los Angeles and Brisbane, Australia. Clients include: Church’s Chicken, Little Caesars, The Krystal Company, Ovation Brands, On The Border Mexican Grill & Cantina, Tropical Smoothie Café, Forever Yogurt, Fishbowl and United Franchise Group and its portfolio of concepts.
a Finn Partners Company
New York City | Portland | Seattle
Wendy Lane Stevens, Managing Partner
LANE, a Finn Partners Company, builds buzz and drives trial and sales for brands from coast to coast. With over 25 years of experience across the food, beverage and wellness industries, LANE’s seasoned specialists know how to target messages and elevate brands.
Drawing on insights garnered from firsthand experience as well as from media, influencer and consumer circles, LANE’s integrated campaigns connect across traditional and digital media, retailers and restaurants, and events.
LANE’s award-winning campaigns have produced measureable results for national and international clients in the wine, beer and spirits; water, juice and coffee; and natural, organic and specialty food categories including Northwest Cherries, International Olive Council, Oregon Strawberry Commission, Snake River Farms, Double R Ranch, José Andrés Foods, Olympia Provisions, Moonstruck Chocolates, Steaz, Portland Roasting Coffee, Tree Top, Wines from Spain, E. & J. Gallo Winery, Pernod Ricard, Cupcake Vineyards, Sokol Blosser Winery and 10 Barrel Brewing.
1460 Broadway, 1st Floor
New York, NY 10036
Los Angeles Headquarters
Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development
For the last five years, Marketing Maven has managed the publicity for the Casa Pacifica Angels Food, Wine & Brew Festival benefitting Casa Pacifica Centers for Children & Families.
Named to the 2017 Inc. 5000 List of Fastest Growing Companies in America and Entrepreneur magazine’s 2016 Entrepreneur 360 List as one of the Most Entrepreneurial Companies in America, Marketing Maven’s sophisticated share of voice and sentiment analysis tools help to shape campaign strategy for food and beverage clients. Aligning with key influencers and utilizing grassroots social media tactics, paired with traditional media relations, generates significant impact for clients.
From an online cooking school to patented functional ingredients, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.
Marketing Maven is a federally recognized Native American Owned 8(a) and WOSB certified company. We are also a certified Small Business (SB) with the California Department of General Services (DGS) and a certified Women’s Business Enterprise (WBE) with the Women’s Business Enterprise National Council (WBENC).
Marx Layne & Company
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
Leslie Pardo, Senior VP and Food & Beverage Lead
Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generated national media coverage and tremendous social media buzz.
Marx Layne has been providing cost-effective marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.
Services offered to clients include media relations, social media, grand openings, product launches, special events, crisis and issues management, internal communications, community engagement programs, sampling events, blogger relations, online reputation management, direct mail, eblasts, graphic design, web development and design, content creation, brochure and newsletter production, and expanding concepts into new markets.
Industry experience includes fine dining, fast casual, QSRs, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Florida and other markets.
Our creativity is boundless. For example, Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating national media coverage and tremendous social media buzz. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.
1101 West River Parkway, Suite 400
Minneapolis, MN 55415
Ed Hoffman, Senior Vice President
Padilla’s Food + Beverage Practice is one of the strongest and most experienced in the country. Representing both brands and marketing cooperatives, the agency covers all audiences: consumer, foodservice, retail and manufacturing.
Consumed by food, Padilla’s team includes food experts; wine and spirits experts; writers and publicists; registered dietitians; recipe developers; and research, branding and digital specialists. Unique in-house resources include a culinary studio near national media in New York City and an extensive food and beverage library.
Together with FoodMinds, a division of Padilla, the agency is re-imagining why, what and how the world eats and drinks — to help build a stronger, flourishing future for all. Clients in the food and beverage sectors include Almond Board of California, Bordeaux wines, the Federation of Quebec Maple Syrup Producers, Hass Avocado Board, Prosciutto di Parma, U.S. Highbush Blueberry Council and Welch’s.
Padilla is a top 10 independent public relations and communication company comprised of 240 employee-owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS. Padilla is a founding member of the Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents.
470 Park Ave. South, 4th flr. North
New York, NY 10016
Steve Cody, Co-CEO and Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing director
Jacqueline Kolek, Partner & Managing director
Maggie O’Neill, Partner & Managing Director
Mike Friedin, Chief Digital Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.
Founded in 1995, Peppercomm has received numerous accolades, including The Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
For more information, visit www.peppercomm.com.
205 East 42nd Street, 20th Floor New York, NY 10017
Louise Pollock, President
Pollock Communications engaged and educated nutrition influencers on the benefits of Dannon Light & Fit at the annual Academy of Nutrition & Dietetics Food & Nutrition Conference & Expo.
Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media outreach for food, beverage, health, wellness, and lifestyle clients. With an established background in reaching influencers who affect change, Pollock provides impactful and successful communications campaigns for its clients. Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past decade, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. Most recently, Pollock positioned cranberries as the superfruit of millennials through a creative, award-winning social media campaign that helped to create a new generation of cranberry lovers. The Cranberry Friendsgiving Photo Contest, which encouraged millennials to share their Friendsgiving cranberry creations on social media, increased awareness of the superfruit among a key target, drove sales and positioned cranberries at the center of a new American tradition of Friendsgiving.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers results that change consumer perceptions and protect and enhance a brand’s position in the market.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results ... every time.
Clients include: A2 Milk, California Walnut Board, Cranberry Institute, Cranberry Marketing Committee USA, Fifty50 Foods, Gourmet Factory, Seafood Nutrition Partnership, Tea Council of the USA, The Dannon Company, The Danone International Institute, USA Rice Federation, Whey Protein Research Consortium.
48 W. 38th St., Penthouse
New York, NY 10018
Florence Quinn, Pres.
John Frazier, CSO
Morgan Painvin, Exec. VP
310 NW 26th St., Suite B
Miami, FL 33127
Tathiana Rosado, Sr. VP
Daniella Turchin, VP
5792 W Jefferson, Blvd., #2109
Los Angeles, CA 90116
Kristie Deptula, Sr. VP
Quinn represents a select group of Food, Wine + Spirits clients.
We are the agency of record for these brands: MR CHOW, Del Frisco’s Double Eagle Steakhouses, Del Frisco’s Grilles, Sullivan’s Steakhouses, Merriman’s Restaurants (Hawaii), Graziano’s Group (South Florida).
Among a select group of individual restaurants we represent are: Unagi (NYC), opening of Fete (NYC), opening of La Centrale (Miami), Joel Robuchon (Monte Carlo), ZUMA (Miami), Michelin-star Plume (Washington, DC) and The English Room (Chicago’s North Shore).
We help our clients define their visions, build brands and drive business.
RF | Binder
950 Third Ave, 7th flr.
New York, NY 10022
Amy Binder, CEO
Atalanta Rafferty, Executive Managing Director, Food & Beverage
RF|Binder is a full-service, independent communications consultancy based in New York City, with offices in Boston, Los Angeles, and San Francisco. At RF|Binder, we build transformative communications programs that solve business challenges. Our campaigns connect with key stakeholders, build corporate reputations, and educate on important issues, to ultimately define and distinguish industry leaders. We pride ourselves on being an agency of entrepreneurial thinkers who always challenge convention, in an effort to help our clients think, act and be different.
Food, beverage and nutrition is a cornerstone practice at RF|Binder. We have worked with over 60 food and beverage companies, brands and institutions that are building or seeking better solutions for people and planet, that offer consumers better options, more choice, more enjoyment, or that are building a more sustainable food future. We’ve worked at both the brand and corporate level, for both Fortune 500 food and beverage companies and start-ups, and spanned the industry with QSR, restaurant, B2B ingredients and CPG brands as well as wine, beer and distilled spirits brands, country trade groups and industry associations. We have a growing specialty in working with emerging food innovations, such as food technology and plant-based ingredients. With our deep understanding of the food and beverage landscape, we help clients discover what’s next for their business.
Rogers & Cowan
1840 Century Park East, 18th Floor
Los Angeles, CA 90067
Mark Owens, CEO
Holly Beverly, Vice President
How do you whip up excitement for the “McDonald’s of the future,” with touchscreen ordering and mobile payment, or shine the spotlight on aspiring artists vying for their first break into filmmaking in the Coca-Cola and Regal Films Competition?
Partner with Rogers & Cowan, a global IPG-owned firm with a decades-long track record in talent and entertainment PR that also has a deep bench of food, beverage and hospitality experts.
Programs for McDonald’s, Coke and others routinely rack up millions of impressions, boost brand image, drive social sharing and influence cultural conversations.
The agency also counts Betty Crocker, Bertolli, Illy, Nestea, Evian, Edible Arrangements, Heineken, Wheaties, Cheerios, Le District, L’Appart, Harry’s, Esther & Carol, Two Forks, the Pennsy Food Hall and Mayacamas Vineyards among its roster of clients, using a mix of owned, earned and paid media, celebrities, digital influencers, live events and data-driven tactics to produce measurable results.
2-14 Fair Lawn Ave.
Fair Lawn, NJ 07410
Chris Rosica, President
Rosica Communications is an integrated PR and online marketing company that promotes and protects companies, brands and people. Founded in 1980, the firm serves a diverse clientele with deep expertise in food and beverage and consumer products. Agency President Chris Rosica is a culinary school graduate (Johnson & Wales University) and worked in the hospitality/hotel, food manufacturing and foodservice industry for more than a decade. He is also a graduate of Florida International University’s School of Hospitality Management. The agency’s PR and communications capabilities include positioning and messaging, thought leadership, media relations, social media management, influencer marketing, crisis communications, content marketing, corporate communications, cause marketing, direct marketing, media training and blogger outreach. Rosica’s social media services include strategy, management, branding, content development/optimization, and follower acquisition. The agency’s online marketing team, based in New Windsor, NY, is a Google Certified Partner and specializes in SEO, online reputation/reviews, online advertising (PPC and social ads), website development, and WordPress security.
As a “thinking partner” focused on achieving clients’ objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. The national PR firm creates and disseminates compelling, authentic stories and messaging to tell our client-partners’ good news in a powerful, effective fashion, while supporting their sales and communications goals. Rosica’s process includes:
• Strategically identifying clients’ business and marketing goals/objectives;
• Identifying target audiences, influencers and key opinion leaders;
• Honing client positioning, stories and key messages, tailoring them to each audience;
• Developing measurable, integrated and creative PR, social media and internal/external communications programs;
• Proactively communicating with clients;
• Aggressively securing results, evaluating against pre-determined strategic objectives; and
• Repurposing and leveraging content and PR coverage to augment SEO, sales activities, online reputation, tradeshow marketing, analyst relations and direct marketing.
Clients Include: Bridor, Copper Chef, CELSIUS, American Flatbread Pizza, Power Air Fryer Oven.
Please visit www.rosica.com for case studies and additional information.
Member of the Worldcom
Public Relations Group
2 Oliver Street, Suite 402
Boston, MA 02109
Joan Schneider, CEO & Founder
Phil Pennellatore, President
How do you make ice cream newsworthy in winter, motivate the media to swoon over grilled cheese sandwiches, or build consumer and influencer awareness for a startup or emerging brand? Ask Schneider Associates. We are passionate about creating and executing innovative and measurable campaigns to launch, re-launch and accelerate growth for food and beverage brands. We know how to craft fully integrated communications programs that create news while solving business challenges.
SA also specializes in multi-unit marketing, creating grand opening events and launching new products or programs for franchises. Services include messaging, media relations, social media, special events, creative design, digital marketing, spokesperson training, influencer outreach and crisis communications.
Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies and communities to build awareness, excitement, and sales. Visit www.schneiderpr.com.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Mike Costabile, Managing Partner
Taylor executed brand story-telling and consumer engagement for Bulleit Bourbon’s Frontier Works campaign — a collaboration of artists and makers forging new frontiers. Taylor flipped the script on traditional advertising, uniting tattoo artists to create a 32 ft. tattoo billboard in LA. The feedback and resulting business impact were so strong that Taylor again drove top shelf business results through a customized partnership and cause marketing model, this time honoring neon. Iconic neon artist Lisa Schulte (AKA, The Neon Queen) was tapped to create a dynamic neon billboard in LA’s Grand Central Market, generating donations for The Museum of Neon Art. The campaign was then extended to consumers during the holiday season via a sale of neon art inside Bulleit bottles, with all proceeds benefitting neon sign restoration.
Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
Named “Consumer Agency of the Decade” by The Holmes Report, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte, and Atlanta. The agency provides a full array of services including: brand planning; creative; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event creative and production, multicultural; and talent procurement and training.
Taylor develops and executes marketing communications programs for category leading food and beverage brands, including — for the past 30 years — Diageo, the world’s leading premium drinks business. Via social campaigns and strategic media relations, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for Diageo’s adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Bulleit, among others.
The agency also partners with leading consumer food and QSR brands for a wide range of services, including product introductions, sponsorship activations, and digital strategy/social activation.
King Plow Arts Center
981 Joseph Lowery Boulevard
Atlanta, GA 30318
Trevelino/Keller has established its food, beverage and franchising practice as one of the more accomplished in the U.S., targeting emerging and middle-market companies across four channels: restaurants, franchising, manufacturing and associations. With its progressive foodie agency culture, from wine making to its own organic bee colony to seasoned salt production, as well as programs such as Red With Ted and Farm to T/K, the firm is sought after for international, national and hyperlocal programming in four core offerings: Public Relations, Digital/Social Marketing, Demand Generation and Creative Services.
With a commitment to launching new brands and re-establishing lost leaders, Trevelino/Keller’s disruptive approach to strategy and creative makes it one of the more innovative agencies in the industry. Its success cross fertilizing its food and beverage practice with franchising, environment, health, lifestyle and even technology, gives it a leg up on those agencies limited by a franchise or food and beverage only focus. Its balanced base of experience in B2B and B2C enable companies to consolidate their agencies for an integrated approach. The firm’s growth in digital/social marketing has resonated with those brands and concepts interested in a dual national and hyperlocal approach with tactics ranging from paid search, organic social, remarketing and social lead gen and the launch of its integrated SEO PR program.
Notable work includes Johnny Rockets, Corner Bakery Café, TCBY, Moe’s Southwest Grill, Starbucks Coffee Company, Mrs. Fields, National Foundation for Celiac Awareness, Great Southern Craft Beer Competition and the Atlanta Food & Wine Festival. The firm extends its commitment to food and beverage four times a year with its original Winepreneurs event series, hosted in partnership with Silicon Valley Bank, for entrepreneurs who love wine.
875 N. Michigan Ave.
Chicago, IL 60611
Gail Heimann, President
Janet Helm, MS, RD, Chief Food and Nutrition Strategist, North America
Weber Shandwick has built one of the largest and most successful food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning food categories like milk, mangos and pecans into brands with award-winning campaigns that change perceptions and build demand.
Our food clients range from the indulgent to functional, and they each have a story to tell. In today’s “always-on” world, we help brands engage always. We manage the online communities of our multiple food clients and have extensive experience in creating engaging content and managing issues. Our work involves launching new products, reinvigorating brands, establishing thought leadership, and leveraging scientific research to change the way consumers and influencers think about specific foods or ingredients.
We have a dedicated food and nutrition team that includes some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.
We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. Members of our food practice are even influencers in their own right as accomplished food writers, bloggers, Instagrammers and podcast hosts. Weber Shandwick created and continues to support the Nutrition Blog Network — an aggregator of more than 1,000 blogs written by registered dietitians. Our food specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.