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Food & Beverage Public Relations - Our Annual Review


O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Mar. '15 Food & Beverage PR Magazine (PDF)

Main Index of Issues

Our March edition provides an in-depth look at changing trends in public relations for the food and beverage industry.

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Food & Beverage PR:
 

ALLIDURA CONSUMER

450 West 15th Street, 7th Floor
New York, NY 10011
212/229-8400
Fax: 212/229-8496
www.allidura.com
allswell.allidura.com
Twitter: @allidura

Whether cars or cameras, diapers or detergent, health has never been more ubiquitous than it is today.  For some brands, health may be a new focus.

Fortunately, it’s always been at the center of ours. And, we’ve taken this knowledge and enthusiasm to some of the world’s largest brands to help them connect with today’s socially charged, health-minded consumers.

Allidura Consumer, part of the inVentiv Health Public Relations Group, takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement.

Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products, and food and beverage companies.


ARTISAN PRODUCTION HOUSE

110 East 25th Street, Floor 2
New York, NY 10010
347/351-4804

Erin Lahey Schwitter, Producer/Partner, erin@artisanproductionhouse.com
Kara Leibowitz, Producer/Partner, kara@artisanproductionhouse.com

Artisan Production House is a full service production company specializing in food and lifestyle publicity. We are known for our integrated brand strategy through satellite TV junkets, live / launch events, videos and celebrity talent partnerships. We work with you to tell your story and give it relevance, producing brand content that provides consumers something worth talking about. Our personal relationships with TV producers and media influencers throughout the country and high-end production capabilities (film-style shooters, editors and graphic designers) produce meaningful business results.


BIZCOM ASSOCIATES

16301 Quorum Dr. #150-A
Addison, TX 75001
214/458-5751
scottwhite@bizcompr.com

At BizCom Associates, we like food. Our client list is loaded with some of the most well-known brands in the restaurant and franchising industry. In fact, for over a decade we’ve helped launch some of the hottest young start-up chains or reposition and promote established multi-national brands.

From Red Mango’s frozen yogurt to Wingstop’s spicy hot wings, our team of writers, publicists and designers continually come up with creative publicity and promotional campaigns that drive sales to both consumers and franchise investors. We’ve helped our clients launch award-winning programs ranging from national new product launches to grass-roots, local store marketing promotional efforts.

Our current roster features high profile brands that include Edible Arrangements, Red Mango Frozen Yogurt and Smoothies, Huddle House, RedBrick Pizza, Capriotti’s and Smoothie Factory, among others.


BLAZE

1427 Third St. Promenade, Suite 201
Santa Monica, CA 90401
310/395-5050
310/395-5001
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, President

Blaze is the trusted partner of choice for lifestyle challenger brands hungry for a real piece of the marketshare.  Blaze has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution.   With more than two decades of relationships and a solid team founded in strategic approaches, Blaze is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.

Clients include: Blue C Sushi, Brewery Ommegang, Bridgepoint Foods, International Spirits, KeVita Sparkling Probiotic Beverages, Marriott Hotels, Michael’s Restaurant Group, Mint Leaf Restaurants, Nawgan Alertness Beverage, ON Beverages, Stickhouse Gelato.


CAROLYN IZZO INTEGRATED COMMUNICATIONS

37 North Broadway, Suite 1
Nyack, NY 10960
845/358-3920 Fax: 845/358-3927
info@ciicnews.com
www.ciicnews.com

Carolyn Izzo-Feldman, President
Patricia Fahie, Executive VP
Kate Wark, Senior Vice President

Carolyn Izzo Integrated Communications (CIIC) is a highly respected public relations firm in the food and beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for nearly 20 years, CIIC has been dedicated to servicing food and beverage brands.

Our experience in the F&B arena is notable, having launched our agency by putting Krispy Kreme Doughnuts on the map in the Northeast in the ‘90s. Since then, CIIC has represented a number of F&B brands, including, but not limited to, The Original Soupman, Sandella’s, Morton’s The Steakhouse, Marriott Hotels International, Kona Red Beverages, New Leaf Brands iced teas and lemonades and California Pizza Kitchen. We are adept at launches, openings and franchisor relations, and we are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage, and access for our clientele.

The CIIC team is made up of enthusiastic and connected PR professionals. Your CIIC service includes day-to-day principal-led servicing from company executives, media specialists in New York and Miami who can build and escort an A-list media tour, arrange your appearance on network television shows, manage product sampling, and plan top-level events in your key markets.

It is our implicit goal to deliver the best value and the best results. This is why President Carolyn Izzo-Feldman launched her own PR firm in 1996 — to create the most incredible team of PR pros to back her mission. 


CISION

130 E. Randolph St., 7th Floor
Chicago, IL 60601
866/639-5087
info.us@cision.com

Cision is here to help you serve up savory media outreach. Cision features over 2,700 profiles on today’s freshest food and beverage journalists and bloggers, pitching advice from the tastemakers themselves, and actionable social demographics to beef up your campaigns. We have everything you need to dish out your story. Learn more at cision.com.


Bimbo Bakeries

In a category that has been feeling the heat of fad diet trends for years, Bimbo Bakeries (parent company of Arnold, Brownberry, and Oroweat bread) wanted a campaign that focused attention on the goodness of whole grains and called upon Coyne to lead the charge. With sandwiches leading as the number-one usage for sliced bread, Coyne developed an integrated communications campaign that included digital, PR and social efforts that celebrated the bread and the whole grain nutrition it provides.

COYNE PUBLIC RELATIONS

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

5 Bryant Park, 28th Floor
New York, NY 10018
212/938-0166

12400 Wilshire Blvd., Suite 535
Los Angeles, CA  90025
310/395-6110

Tom Coyne, CEO
Tim Schramm, Senior VP
Lisa Wolleon, Senior VP

Working in the food and nutrition space has been a cornerstone of Coyne since the agency’s inception over twenty years ago.  From representing well-established category leaders to growing challenger brands, Coyne combines sound strategic counsel, cutting edge creative elements and flawless execution to achieve a client’s communications and business goals. 

Coyne has represented many of the most prominent and successful food brands in the world, including Del Monte Foods, Newman’s Own, General Mills, PepsiCo, Kraft, The Hershey Company, Eggland’s Best, Bimbo Bakeries, Just Born, Campbell’s, McCormick, Perrigo Nutritionals, and DuPont Nutrition & Health’s soy protein business, among others. 

We’ve introduced scores of products, launched numerous breakthrough campaigns and initiatives, and helped brands navigate significant industry challenges and crisis situations. We immerse ourselves in our client’s business, becoming an extension of the communication and brand teams.

We create compelling storytelling, and match these skills with our broad and deep media relationships to drive new levels of attention for brands. Through proprietary tools, we identify, engage and activate the influencers who reach a brand’s audience authentically.  We understand how to tap into and amplify the voice of the brand evangelists. Our registered dietician network, consisting of 100+ influential and connected RD’s and nutritionists, can be utilized to build, launch, and sustain campaign initiatives.

Our internal digital group, Studio C, is a full-service content production studio consisting of digital strategists, multimedia designers, website developers, and in-house creatives that offer clients a seamless extension of Coyne’s public relations initiatives.


CURRENT LIFESTYLE MARKETING

875 N. Michigan Ave., Suite 2700
Chicago, IL 60611
312/929-0500
www.talktocurrent.com 

Current is an agency that lives up to its name. To us, being Current means constantly thinking of new ways to connect brands with their consumers by uncovering real insights that inspire purpose-driven programs and deliver measurable results. With expertise in content strategy, public relations and social, we help clients engage their target audiences through a strategic blend of media, influencer and advocate initiatives.

Bread and butter IS our bread and butter. From creating a made-for-TV premier barbecue competition for Kingsford charcoal to identifying food waste as an issue that Glad Food Protection can help solve, we cook up award-winning work for a variety of food and beverage brands including Brita, goodnessknows, Hidden Valley, Johnsonville, Shamrock Farms and Soy Vay.

Founded in 2006, the Current team collaborates across offices in New York, Chicago, Dallas, Los Angeles and San Francisco. Talk to Current and discover our winning recipe.


FINEMAN PR

150 Post Street, Ste. 620
San Francisco, CA 94108
415/392-1000
www.finemanpr.com

Michael Fineman, President

Fineman PR, founded in 1988, specializes in Brand PR and crisis communications for food and beverage clients. Our strength is in building compelling brand identities, especially for consumer-facing companies.

Current client experience includes full service communications for California-based Foster Farms Poultry. Work includes Brand PR and consumer product promotion, issues management, retailer and other special events, plant and facility openings, employee communications, scenario planning, community relations, food safety education, social and digital media initiatives, and customer relations.

Agency work also includes wine PR and multicultural communications for nutritional supplements and retail restaurant chains.


FINN PARTNERS

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5807
cliff@finnpartners.com
www.finnpartners.com

Cliff Berman, Senior Partner

Finn Partners has outstanding food and beverage capabilities, matched by an impressive list of food and beverage — both nonalcohol and spirits — clients.
Particular areas of strength and expertise include branding, lifestyle marketing, nutrition, health and wellness, and promotional events.

A sampling of our food and beverage clients includes: Whole Foods, Cinnabon, Omaha Steaks, Dole, Thermador, Happy Egg, Reserve (restaurant reservations app), Pinnacle Vodka, Beringer Wines, Penfolds, Bev Mo!, and others.

Our programs and media contacts span the food and beverage media and, through social media, we are very active in programs that directly engage consumers.

On behalf of food and beverage clients we have developed an expansive list of influencer contacts among celebrity chefs, bartenders, working chefs, leading food and beverage bloggers, and others.


FoodMinds staffers

The team at FoodMinds.

FOODMINDS, LLC

328 S. Jefferson St., Suite 750
Chicago, IL 60661
312/258-9500
Fax: 312/258-9501
lcubillos@foodminds.com
www.foodminds.com

FoodMinds is an award-winning consulting and communications company boldly transforming the world view of food, nutrition and health. We harness communications, science and public affairs to establish unique selling propositions and produce novel food and nutrition programs. Clients come to FoodMinds when they want to create a better story that makes a difference, and tell it in a way that achieves their objectives through measurable results.

FoodMinds brings together the right mix of talented, seasoned and motivated professionals — from registered dietitians, consumer marketers and media strategists to PhDs, science writers and public affairs experts — to shape a new food frontier with our clients where people are healthier and happier.

Clients include:  Almond Board of California, American Heart Association, Applegate, Can Manufacturers Institute, Dairy Management, Inc., General Mills, Hass Avocado Board, National Cattlemen’s Beef Association, Nestlé, Sabra Dipping Company, The Walt Disney Company, and Welch’s.


FRENCH/WEST/VAUGHAN
 
112 East Hargett St.
Raleigh, NC 27601
919/832-6300
www.fwv-us.com  
  
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Exec. VP / Director of Client Services / Principal
 
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 87 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

FWV is home to one of the country’s largest food and beverage practice areas and has been ranked in the top 20 nationally by O’Dwyer’s for more than a decade. A leader in launching head-turning, results-driven marketing campaigns, FWV currently works with some of the world’s foremost companies and brands, including Hood River Distillers, Pendleton Whisky, BRAND Napa Valley, Melitta Coffee, Grain and Barrel Spirits, Moe’s Southwest Grill and Smithfields Chicken ‘N Bar-B-Q.

FWV has also produced award-winning campaigns that significantly increased product sales for the likes of The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Elevation Burger, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Whole Foods Market and Diageo North America (Bulleit Bourbon), among many others.

The agency also executes multi-faceted digital and social media campaigns tied to effective earned media campaigns that together stimulate product trial, increase brand awareness and drive purchase intent.


GIBBS-RBB STRATEGIC COMMUNICATIONS

New York, NY
www.Gibbs-rbb.com

Christine Barney, Principal
Tina Elmowitz, Principal
Jeff Altheide, Principal
Ron Loch, Principal

When does one-plus-one equal three? When two independent agencies come together to zero in on changing the communications landscape in the food and beverage industry.  Gibbs-rbb is a joint venture between two best-in-class agencies, G & S Business Communications and rbb Public Relations, built to manage communications from soil to shelf. This new joint venture offers an enlightened approach to food and beverage public relations — a holistic understanding of supply chains and global issues to help companies target the Conscious Consumer, a $200 billion market of discerning consumers making buying decisions based on factors such as health, sustainability and corporate social responsibility.

Gibbs-rbb provides expertise and counsel from agribusiness all the way to product introductions. With 88% of all consumers showing signs of Conscious Consumer activity, Gibbs-rbb built a platform of communicating along the entire supply chain for brands seeking to grow their market share.

Gibbs-rbb’s leadership team’s food and beverage and CPG experience has been cultivated both in their professional and personal experience.  Fostered by his Illinois farm roots, Jeff Altheide has spent more than 30 years in the industry, supporting public affairs, marketing and corporate communications programs in crop and livestock production, processing, packaging, and other aspects of the global food industry. Christine Barney, author of The Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion, is known for developing multifaceted marketing communications campaigns that drive consumer action and loyalty. Tina Elmowitz has focused on consumer promotions and driving product trial for more than 20 years, bringing a breadth of award-winning experience, including Starbucks Coffee Company, M&M’s, Duncan Hines and Vlasic. Finally, Ron Loch has more than 25 years of experience serving clients in various market segments along the food value chain, and is a leading voice in the CSR movement, collaborating with global Fortune 500 companies.

Gibbs-rbb has offices in New York, Chicago, Miami and Raleigh.

Let Gibbs-rbb put our experience to work for your brand. Contact Jeff Altheide at JAltheide@gibbs-rbb.com or 312/648-6700.


The Dead Rabbit

The Dead Rabbit, an award-winning cocktail bar known around the world, and a client of Hanna Lee Communications.

HANNA LEE COMMUNICATIONS

3 Columbus Circle, 15th floor
New York, NY 10019
212/527-9969
www.hannaleecommunications.com

Hanna Lee, President

Headquartered in New York, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It specializes in hospitality and lifestyle PR, including spirits, wine, food, bars/restaurants and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.

The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News’ Platinum PR Awards, PRWeek Awards, SABRE Gold Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W3 Awards.

Hanna Lee Communications’ client experience includes Danny Meyer’s Union Square Hospitality Group’s Porchlight Bar, The Dead Rabbit, Manhattan Cocktail Classic, Campari, Louis Royer Cognac, Santa Teresa Rum, PAMA Pomegranate Liqueur, Hangar 1 Vodka, Stranahan’s Colorado Whiskey, TINCUP Whiskey, Leblon Cachaça, St-Germain Founder Rob Cooper’s Lock Stock & Barrel Rye Whiskey and Slow & Low Rock and Rye, Forbidden Root Brewing Company, Tijuana Picnic, The Happiest Hour, Holiday Cocktail Lounge, Suffolk Arms, American Summits Premium Bottle Water and others.

Hanna Lee Communications is active on social media where it shares agency, client and industry news. “Like” us on Facebook at facebook.com/HannaLeeCommunications, and follow us on Twitter at @hannaleenyc and on Instagram at instagram.com/hannaleenyc. For more information, please visit hannaleecommunications.com.


HUNTER PUBLIC RELATIONS

41 Madison Avenue, 5th Floor
New York, NY 10010-2202
smormar@hunterpr.com
www.hunterpr.com
212/679-6600

Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson, Partners

Celebrating our 25th anniversary in 2014, Hunter Public Relations is an award-winning, top-ranked marketing communications firm specializing in consumer brand and lifestyle public relations with particular expertise in food, beverages, wines and spirits.  Clients include some of the countries most iconic and respected food and beverage companies including Kraft Foods (Jell-O, Kraft Macaroni & Cheese), Post Foods, Smithfield, E&J Gallo Winery (Barefoot, Gallo Family Vineyards), Diageo (Johnnie Walker, Don Julio Tequila), and Outback Steakhouses.  Tabasco Brand Pepper Sauce, our first client 25 years ago, is still a client today.

Our New York-based, 100-person firm offers a full suite of strategic marketing PR services including: research and insights; traditional and digital media relations; social media marketing; Hispanic strategies and solutions; corporate/social responsibility initiatives; special event production and sponsorships; product introductions and anniversaries; nutrition and recipe initiatives; talent negotiations, entertainment integrations; spokesperson media tours; and crisis counseling.  Hunter PR’s award-winning graphic and digital design team creates everything from program logos and collateral materials to innovative, custom social and digital media applications in house.  Revitalizing mature brands, creating buzz around new products and building awareness among key influencer groups (including the epicurean and nutritional health communities) are among the firm’s specific areas of expertise.


ICR

685 Third Avenue, 2nd Floor
New York, NY 10017
Fax: 646/277-1201
www.icrinc.com

Thomas M. Ryan, CEO, Co-Founder
Don Duffy, President

Established in 1998 and privately held, ICR partners with companies to develop strategic communications programs that achieve business goals, manage risk, and enhance the value of the enterprise. The firm’s pairing of capital markets veterans and senior communications professionals provides a highly-differentiated offering, one that continues to serve as the foundation for significant growth.

Today, ICR has approximately 500 clients across 20 industries and is one of the largest independent agencies in North America. The firm maintains offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.

In 2014, ICR once again saw double digit revenue growth driven by new client wins including Weibo, La Quinta Holdings, Freshpet, Rubicon Project, Extended Stay, AltheaDx and Paramount Group, among others. In January of 2015, ICR hosted the 17th Annual ICR XChange, the firm’s annual investor conference, which drew more than 150 private and public company management teams and over 2,000 attendees.


Kimberly Miller

Kimberly Miller, President of Ink Link Marketing.

Ink Link Marketing

7900 NW 155th St., Suite 108
Miami Lakes, FL  33016
305/631-2283
info@inklinkmarketing.com
www.inklinkmarketing.com

Kim Miller, President
Kampi Chaleunsouk, Senior VP of Client Services
Lexi Rich, Director of Client Services

Ink Link Marketing is a full-service marketing communications firm that specializes in the restaurant, foodservice and hospitality industries.

Specializations include PR, promotions, LSM, new product launches, grand openings, corporate communications and crisis communications. Collectively, the Ink Link Marketing team has over 35 years experience in marketing, public relations and promotions. Ink Link is headquartered in South Florida with a satellite office in the Los Angeles area.

Foodservice clients include: Church’s Chicken, The Krystal Company, Ovation Brands (parent company to Ryan’s, HomeTown Buffet, Old Country Buffet, Country Buffet, Fire Mountain and Tahoe Joe’s) and MIC Food.


Jim Beam Kentucky visitors' center

JSH&A helped Jim Beam drive visits to its Kentucky visitors’ center during the busy holiday season by hosting the inaugural Jim Beam Home for the Holidays dinner, a bourbon-inspired event led by seventh-generation master distiller Fred Noe.

 
Alexia Foods
Leveraging media partnerships with Meredith Corp. and Scripps Network, JSH&A helped Alexia Foods curate content for Facebook, Twitter, Pinterest and AlexiaFoods.com that offered families weeknight meal solutions and reinforced the brand’s quality ingredients.

JSH&A COMMUNICATIONS

2 TransAm Plaza Dr., Ste. 450
Oakbrook Terrace, IL 60618
jim@jsha.com
www.jsha.com

Jonni Hegenderfer, Jim Kokoris, Cheryl Georgas, Partners

For 25 years, Chicago-based JSH&A has helped leading food and spirits brands drive consumer awareness, engagement and advocacy through integrated PR and social media programs that deliver high-impact results.

Named a top Consumer Marketing Agency of the Year, JSH&A has won multiple awards for media relations, influencer engagement and social media programs executed on behalf of brands like Jim Beam®, El Tesoro de Don Filipe® Tequila, Manwich, Alexia Foods and Safest Choice Eggs.

This success is a result of our strategic approach to program development. We pride ourselves on understanding our clients’ audiences — what influences their decision-making and the channels they turn to for recommendations and inspiration. We then identify strategies and tactics that break through the noise in compelling, informative ways.

Whether it’s identifying new ways for Jim Beam to share its heritage story with national media, or engaging influencers to help Alexia Foods drive awareness and trial of its all-natural side dishes and veggies, we consistently bring great thinking and results to our clients.


Chef Jacquay Pfeiffer

Chef Jacquay Pfeiffer of The French Pastry School presenting on artisanal European baking methods at Kellen’s client event – the 2014 Research Chef’s Association’s Annual Conference & Culinology® Expo.

KELLEN

355 Lexington Avenue, 15th Floor
New York, NY 10017
212/297-2100
www.kellencommunications.com

1100 Johnson Ferry Rd., Suite 300
Atlanta, GA 30342
404/836-5580

750 National Press Building
529 14th Street N.W.
Washington, DC 20045
202/591-2440

Joan Cear, Senior Vice President
Rick Cristol, President
Debra Berliner, Senior VP

With more messages about diet, nutrition and food safety than ever before, how do you break through the clutter? Kellen combines decades of experience in food and nutrition with ingenuity and influence to make a measurable impact for our clients. We deliver integrated marketing communications solutions executed by specialists in publicity and promotion, nutrition communications, digital marketing and social media strategy, issues management, public affairs, website development and graphic design. In addition, Kellen’s team includes registered dietitians, food scientists and technologists who bring unmatched expertise to our clients’ programs. A leading resource for the food and beverage industry, Kellen has strong relationships with media outlets that cover this sector and extensive networks among health professional communities, academia and government regulators. From farm to fork, our professionals have the experience to help clients both promote and protect their products. Founded in 1945 as Sumner Rider & Associates, Kellen is an employee owned firm with offices in New York City, Washington, D.C., Atlanta, Chicago, Denver, Brussels and Beijing.


LAMBERT, EDWARDS & ASSOCIATES

Grand Rapids—Lansing—Detroit
616/233-0500
lambert-edwards.com/FoodBevPR

Jeff Lambert, Principal
Matt Jackson, Senior Director, Food and Beverage

Lambert, Edwards & Associates (LE&A) was founded in 1998 and has grown to become a top-60 PR agency, a top-20 investor relations firm and one of the largest food & beverage PR firms in the nation. LE&A is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Our team is comprised of more than 40 professionals from global agency, Fortune 500, Wall Street and dot.com backgrounds, serving publicly traded and privately held clients in 20 states and six countries.

We’ve established our position as a leading food & beverage PR firm as a result of the successful design, launch and execution of PR programs on behalf of prominent national brands including Chiquita®, Boulder Canyon Natural Foods™, Jamba®, Moose Tracks®, T.G.I. Friday’s snacks™, Seattle’s Best Coffee® and others. National earned media coverage from Associated Press, GMA, Good Housekeeping, Men’s Health, Rachael Ray Magazine, Today and others earned the LE&A team the top award from Bulldog Reporter for Best New Product Launch in 2012.

Give us a call to find out how your brand may benefit from our experience.


Moonstruck Chocolate Co.

LANE consistently garners national coverage for Moonstruck Chocolate Co.’s whimsical artisan chocolates, including its Chocolate Turkey, Bark Bars and Oregon Distillers Collection, which were featured on the TODAY Show, The Nibble, Parade, O, The Oprah Magazine and Redbook in 2014.

LANE

New York | Oregon | California
www.lanepr.com
wendy@lanepr.com
503/221-0480

Wendy Lane Stevens, President

LANE builds buzz and drives trial and sales for brands from coast to coast. With over 25 years of experience across the food and beverage industry, LANE’s seasoned specialists know how to target messages and elevate brands. Drawing on insights garnered from firsthand experience as well as from media, influencer and consumer circles, LANE’s multifaceted campaigns connect across traditional and digital media, retailers and restaurants, and events.

LANE’s award-winning campaigns have produced measurable results for national and international clients in the wine, beer and spirits; water, juice and coffee; and natural, organic and specialty food categories including José Andrés Foods, Moonstruck Chocolate Co., Snake River Farms, Double R Ranch, International Olive Council, Oregon Strawberry Commission, Trailblazer Foods, Dutch Bros. Coffee, Tree Top, Earth2O, Wines from Spain, E. & J. Gallo Winery, Cupcake Vineyards, Sokol Blosser Winery, Hood River Distillers and Widmer Brothers Brewing.


MAKOVSKY

16 East 34th Street, 15th Floor
New York, NY 10016
212/508-9600
www.makovsky.com

Ken Makovsky, President & CEO
Gil Bashe, EVP, Health, Practice Chair
Lee Davies, SVP, Health
Tom Jones, SVP, Health
Arielle Bernstein, MPP, GVP, Health
Alexandra Peterson, MBA, GVP, Health
Laney Landsman, VP, Health

Named “Healthcare Agency of the Year” by The Holmes Report, Makovsky leads the healthcare communications field in its ongoing mission to improve the health of patients served by biotech, pharmaceutical and health service companies through advocacy campaigns, corporate awareness programs, brand communications and disease education.  The Practice has received more than 20 creative industry awards recently, including “Best in Healthcare,” “Best Education/Public Service Campaign,” and “Best of the Best” PR campaign across all industry sectors. Recently the agency has been named “Mid-Size Agency of the Year” and “Best Place to Work,” among over 200 other awards over the years.

Makovsky staff are experts in product communications, consumer health, rare diseases, specialty pharma, patient advocacy, media relations, and issues engagement.  We demonstrate deep knowledge of science, understanding of reimbursement policy, and sensitivity to the multifaceted interactions between patients, physicians, payers and policy agencies.   Owing to that expertise, in 2013 Makovsky was tapped to handle 25% of all FDA PDUFA communications.  It is the industry product launch agency.

Our integrated communications approach enables clients to navigate the complex healthcare marketplace with clear results.  The firm’s award-winning efforts show creativity in connecting audiences via social media, coalition building and thought leader events such as TEDMED, Prix Galien and medical congresses including ACOG, ASCO, ACC, ESC, NLA, AHA and ICAAC. 

Depth of health-industry experience from the biopharma industry, media, payer, and reimbursement communities enables Makovsky clients to help patients gain access to care at a time when care and cost are intertwined.  Part of the Agency’s success is in understanding how health needs are communicated.  The firm’s annual survey on patient use of social media is guiding industry decisions on investment in online platforms and is detailing the shifts between mobile and desktop information access.  The ease of use and ability for patient communities to mobilize around urgent needs is changing how information can be exchanged.

Our commitment to client delight has resulted in a 90%+ year-to-year client-retention rate since 2004.  Select Makovsky Health clients include:  Actavis, Affinity Health Plan, Amarin, BMJ (formerly the British Medical Journal), Bristol-Myers Squibb, Duchesnay USA, H. D. Smith, Galien Foundation, The Jed Foundation, ICL, Kowa Pharmaceuticals, The Medicines Company, Merck, Vanda and WebMD.


Jenni Rivera La Gran Señora Tequila

Marketing Maven executes the media relations and social media for Jenni Rivera La Gran Señora Tequila at a consumer activation event.

MARKETING MAVEN

135 East 57th Street, 4th Floor
New York, NY 10022
212/967-5510
www.MarketingMavenPR.com
info@marketingmavenpr.com

Los Angeles Headquarters
310/994-7380

Lindsey Carnett, CEO & President, lindsey@marketingmavenpr.com
Natalie Rucker, VP of Business Development, natalie@marketingmavenpr.com

From an iconic tequila brand to an upscale burrito chain, the bicoastal team at Marketing Maven knows how to navigate food and beverage PR and social media campaigns. We specialize in showcasing your brand and increasing sales with unique pitch concepts distributed to top media for national TV, radio, newspaper, magazine and online coverage.

Is Spanish language media important to your target demographic? We have a bicultural Hispanic marketing department with a real-time pulse on cultural trends and connections to increase awareness.

We believe branding consistency is crucial so Marketing Maven’s social media department works closely with the media relations team on campaign strategy, content creation, promotion concepts and social media advertising execution. In addition to traditional reporting and advertising metrics, we offer a share of voice reporting, sentiment analysis and key influencer identification. This helps in competitor benchmarking, analyzing segments and discovering potential partners.


Nik and Lijana Wallenda

Nik and Lijana Wallenda walked a high wire 80 feet above the City of Detroit to promote McDonald’s coffee. The event and media campaign orchestrated by Marx Layne & Company generated nearly $1 million in media coverage.

MARX LAYNE & COMPANY

31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 ext.105
mlayne@marxlayne.com
www.marxlayne.com

Michael Layne, Managing Partner

Marx Layne has been providing cost-effective marketing, public relations and digital media on a local, regional and national basis to the food and beverage sector since 1987.

Services offered to clients include media relations, product launches, grand openings, crisis and issues management, internal communications, special events planning, community engagement programs, social media, online reputation management, direct mail, eblasts, graphic design, web development, and brochure and newsletter production.

Clients include luxury hotels, four-star and quick service restaurants, supermarket chains, and food and beverage manufacturers and suppliers. We have successfully introduced concepts new to Michigan, Illinois, Indiana, Florida and other markets.

Our creativity is boundless with one example being when Marx Layne conceptualized and managed all aspects of a product launch for a global restaurant brand that featured Nik Wallenda walking a high wire 80 feet above the City of Detroit, generating nearly $1M in national media coverage. Wallenda later went on to break Guinness World Records crossing Niagara Falls and the Grand Canyon.


MAXWELL PR + ENGAGEMENT

3934 SW Corbett Ave.
Portland, OR 97239
503/231-3086
Fax: 503/231-3089
vicky@maxwellpr.com
www.maxwellpr.com

47 Maple St.,
Burlington, VT 05401
802/338-2556
chrystie@maxwellpr.com

Jennifer Maxwell-Muir, Founder & Principal
Vicky Hastings, Mng. Dir./West
Chrystie Heimert, Mng. Dir./East
Erika Simms, VP

Maxwell is an independently owned, Portland-based public relations and consumer engagement agency specializing in media and blogger relations, social media engagement, content marketing, consumer promotions and sampling for national brands. We work with leaders in the natural and organic food and beverage industry, premier tourism destinations and attractions, and businesses advancing new models that leave the world a better place.

Clients: Argyle Winery, Columbus Foods, Dave’s Killer Bread, Diamond Foods, Dr. Praeger’s Sensible Foods, Kettle Brand, Kohana Coffee, La Terra Fina, McMenamins Pubs, Restaurants and Historic Hotels, Oregon Cherry Growers, Pacific Foods, Pamela’s Products, Travel Astoria-Warrenton, U.S. Dry Pea & Lentil Institute, and Zenger Farm.


Sur La Table

As AOR for Sur La Table, M Booth is spearheading a campaign to drive store traffic and media outreach tapping the retailer’s resident chefs.

M BOOTH

300 Park Avenue South
New York, NY 10010
212/481-7000
www.mbooth.com

Dale Bornstein, CEO
Rich Goldblatt, SVP, Group Dir.
Lauren Swartz, SVP, Dir., Lifestyle, Wine & Spirits
Ilene Smith, RD, Nutrition Dir.

This past year was a delicious one for M Booth Food & Beverage Group.  The Group added GODIVA and Noosa Yoghurt to its robust lineup of clients. For GODIVA, the team created a program titled “Game Over, Game On.” The multi-channel campaign included original video content and advertising on sports-related websites, as well as social-channel takeovers.  For Noosa Yoghurt, a fan favorite of M Boothers, the team kicked off a campaign comprising influencer and media outreach, as well as digital support and events to help drive awareness for its great-tasting, farm-fresh, Aussie-style yoghurt.

With a long history in the wellness space, M Booth’s Better4You offering is bolstered by a prominent lineup of experts in nutrition, food science and issues management.  The agency had major success in leading a strategic communications and influencer effort to generate national awareness and trial for Beyond Meat, the emerging plant-based protein and meat alternative.  National broadcast and print features sizzled, sparking a major uptick in online visitors and a boost in sales at the distributor and retail levels. Switching from “meat” to fish, the agency led a strategic communications for the Global Organization for EPA and DHA (GOED) to highlight the role that Omega-3s play in heart health.  Working in tandem multi-channels, M Booth succeeded in driving sales in a test market that will serve as a template for a national rollout in 2015. 

From a national tailgating campaign to a celebration around National Pi Day, M Booth continued to build buzz for The Schwan Food Company, generating national and regional awareness for its leading grocery brands: Red Baron, Freschetta, Edwards and Mrs. Smith’s.  The agency also helped launch Schwan’s Cares, an online-generated fundraising program that demonstrated a significant sales impact for the Schwan’s Home Service division. For Sur La Table, we’ve continued to position the brand as a culinary authority by securing national and local TV segments with the brand’s Resident Chefs from across the country.

Agency experience includes work for Unilever spreads and dressings, Tropicana, Dole Juices, Kellogg’s, Quaker, Heinz, Pirate’s Booty, Mrs. Dash, The National Pasta Association, Ronzoni and McNeil’s Sun Crystals sweetener.

M Booth’s dedicated Lifestyle, Wine & Spirits team has evolved into an integrated lineup of lifestyle and digital experts.  In 2014, the team added Patrón to its roster of top-shelf brands, serving as public relations AOR. Across the bar in the ever-trending Italian Bitters category, the team bolstered its work with Campari America as PR AOR for Campari + Aperol brands, leveraging bartender, chef and foodie brand advocacy to drive the charitable Negroni Week initiative — which sparked a 40% jump in sales.
M Booth continued its 10+ year tenure working across Edrington’s Scotch brands The Macallan Single Malt Scotch Whisky, Highland Park Single Malt Scotch Whisky and The Famous Grouse Scotch Whisky along with Brugal Rum, creating integrated programs to reach key media, influencers and tastemakers through luxury activations, brand partnerships, promotional events and intimate tastings, as well as major product launches among the likes of The Macallan Rare Cask, Highland Park Dark Origins and The Macallan Masters of Photography Mario Testino Edition.  Simultaneously, the integrated team manages The Macallan’s and Brugal’s digital channels, developing content and strategic visual storylines married with social-channel engagement that includes partnerships with digital influencers and like-minded brands for cross-promotion. 

NOLET’S Finest Gins as well as Italian-American wine importer and marketer Banfi Vintners — producers of the wines of Castello Banfi — also continue longstanding work with the team. 


MWW

304 Park Avenue South, Fl. 8
New York, NY 10010
212/704-9727
tnaughton@mww.com
www.mww.com

Tara Naughton, Executive VP, Consumer Lifestyle Marketing

The food and beverage industry is in a constant state of evolution, where shifting consumer tastes (quite literally), new government regulations, and volatile commodity markets are continually changing the landscape. In this type of environment, we know that staying ahead of the industry trends is key to establishing and maintaining trust in your brand — and we can help your brand remain fluid while seizing opportunities before your competitors.

At MWW, we make our clients Matter More™ to their stakeholders by establishing relationships between brands and consumers through integrated public relations and marketing activities that drive awareness, engagement and consideration. We expand media coverage beyond food media and into influential traditional and digital lifestyle outlets, creating brand relevance and developing emotional connections that drive trial and brand loyalty. Whether it’s establishing a restaurant as a top-choice for dining or creating demand for a new product launch in a competitive category, we help position our client brands as a vital ingredient in consumers’ lifestyles. Let us be the recipe to your success.


OGILVY

The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
212/880-5200
christopher.myles@ogilvy.com
www.ogilvypr.com

Christopher Myles, Exec. VP, Brand Marketing Director

Long before consumers walk into a store or click the “buy” or “reservation” button, they are engaged in digital conversations that drive their perceptions and purchases. To this end, Ogilvy has grown the world’s largest global team to deliver digital and social solutions to influence and amplify traditional media relations delivering on the promise of an integrated paid, owned and earned media solution.

Using an integrated model for designing programs combining a client’s owned media with strategies meant to drive word of mouth, gain visibility and initiate conversations both online and offline is especially important for our food and CPG clients. A strategic overlay of traditional media and social relations along with paid digital media extends the reach of our programs, enhances positive perception and increases sales.

The caliber of Ogilvy’s clients allows us to attract and retain extremely talented practitioners, who combine deep technical expertise and industry know how to conquer challenging business situations, difficult messages and shifting global trends for clients such as Darden Restaurants, Nestle, DuPont, KFC, Taco Bell, FAGE, among dozens of others. Additionally, we have a staff of seasoned professionals — including in-house food and nutrition experts and a national network of RD consultants — that is in tune with current and future trends in food and beverage.


PADILLACRT

1101 West River Pkwy., #400
Minneapolis, MN 55112
612/455-1700
PadillaCRT.com

320 West 13th Street, 7th Floor
New York, NY 10014
212/229-0500

Mark Raper, President
Pablo Olay, Vice President, Food, Beverage & Nutrition
Jason Stemm, Vice President, Food, Beverage & Nutrition

PadillaCRT is a top 15 independent public relations and communications company. We use insightful strategies to help our clients develop deep connections with their audiences. Our 360-degree approach includes research, branding, marketing, advertising, design, digital, social, mobile, media relations, corporate and investor relations and crisis management.

Over the years, we have built one of the strongest, most experienced marketing and branding teams of food, beverage and nutrition professionals in the country. We represent both brands and marketing cooperatives, and we cover all audiences: consumer, foodservice, retail and manufacturing. Our food and beverage teams’ unique in-house resources include a culinary studio proximate to national media in New York City and an extensive beverage alcohol and food-focused library. Clients in the food and beverage sectors include Hass Avocado Board, Land O’Lakes, Les Vins Georges Duboeuf, North Carolina Sweet Potato Commission, Prosciutto di Parma, U.S. Highbush Blueberry Council and Wines from Rioja (Spain).

PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents.


PEPPERCOMM

470 Park Ave. South
4th Floor North
New York, NY 10016
212/931-6100
Fax: 212/931-6159
agencymarketing@peppercomm.com
www.peppercomm.com

Steve Cody, Co-CEO &Co-Founder
Ed Moed, Co-CEO & Co-Founder
Ann Barlow, Partner & President, West Coast
Janine Gordon, President, Luxury & Lifestyle
Maggie O’Neill, Partner & Managing Director

Peppercomm is an award-winning strategic marketing and communications firm headquartered in New York City with offices in San Francisco, Boulder and London that listens first, last and always. We pride ourselves on listening to our clients’ needs as well as the wants and needs of their various audiences. That focus on listening before engaging (or creating) inspired not only our tagline: “Listen. Engage. Repeat.” but our strategic approach.

Our integrated team of specialists work together to create cohesive campaigns that leverage the right communications and marketing vehicles across all touch points. From major household names to elite luxury brands, we have helped clients reposition and rebrand; launch entirely new brands and position global brands in the U.S. market; build websites and social footprints; launch content strategies; create brand experiences; drive executive visibility; prepare for and mitigate crises; engage key audiences and ultimately deliver results for our clients. 

Our experience runs deep and includes work for brands such as Procter & Gamble, General Mills, Sunrise Soya Foods, Dean & DeLuca, Malibu-Kahlua International, Diageo, Bacardi Imports, DiSaronno, Glenlivet, The Capital Grille, ‘21’ Club, Texas de Brazil, pinkberry, Blimpie International, TGI Fridays, Dr. Praeger’s, French Culinary Institute and Zagat Dining Guide, among others.


Zona Fresca

Pierson Grant Public Relations orchestrated a guest segment and food tasting for client Zona Fresca, a dynamic restaurant franchisor, to appear live in studio on a popular South Florida radio and TV show.

PIERSON GRANT PUBLIC RELATIONS

6301 N.W. 5th Way, Suite 2600
Ft. Lauderdale, FL 33309
954/776-1999
www.piersongrant.com
www.highimpactdigital.com

Maria Pierson, CEO
Jane Grant, President

Pierson Grant’s fresh thinking builds brand identity and boosts sales for food and beverage clients. The full-service firm generates publicity for openings and product introductions, brings creativity to special events and community relations and leverages the power of social media through its High Impact Digital division.  Experienced members of the professional staff are skilled at issues management for food and beverage clients. 

Clients include International Dairy Queen and Olive Garden, among others. The firm also provides strategic public relations and marketing services for emerging companies and franchisors, such as Zona Fresca, and innovative local restaurants such as Shooters Waterfront and Doris Italian Market. Based in Fort Lauderdale, Pierson Grant is a member of the IPREX global network.


Cranberry Marketing Committee

Pollock Communications and the Cranberry Marketing Committee get ready to talk cranberries with school foodservice professionals at the 2014 School Nutrition Association Annual National Conference in Boston, MA.

POLLOCK COMMUNICATIONS

665 Broadway, Suite 1200
New York, NY 10012
212/941-1414
Fax: 212/334-2131
lpollock@pollock-pr.com
www.lpollockpr.com

Louise Pollock, President

Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, beverage, health & wellness, and lifestyle clients.  Pollock Communications is the leader in food and nutrition healthcare professional marketing and key opinion former advocacy outreach. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. For more than 20 years, we have been advisors to Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, media, retail professionals and the healthcare community, Pollock Communications delivers results that change consumer perceptions and protect and enhance a brand’s position in the market. We utilize evidence-based science and influencer advocacy to achieve measurable results in brand awareness, consumer perceptions, healthcare professional (HCP) recommendations, media coverage and purchasing decisions.

In addition to PR practitioners and marketers, our staff includes media-savvy Registered Dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. We have developed traditional and social media programs, as well as in-store and influencer promotions that reach target influencers, media and consumers. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media Registered Dietitians, celebrity chefs, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.   

We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan.  It includes assessing the environment for challenges and opportunities, setting the job-to-be-done, creating a strategy, identifying key targets, agreeing on a campaign theme, developing impactful tactics with measurable objectives and determining KPIs.
Clients: Abbott, Ajinomoto Food Ingredients, LLC, American Society of Hypertension, BackJoy, Brassica Protection Products, LLC, Cranberry Institute, Cranberry Marketing Committee of the USA, Dairy Management Institute, Global Dairy Project, Good Health Snacks, Gourmet Nut, PepsiCo Global Nutrition Group, Prestige Brands: PediaCare, FiberChoice and Beano, Purdue Products: Senokot and Colace, Tea Council of the USA, The Dannon Company, Unilever Brands: Promise, Country Crock and I Can’t Believe It’s Not Butter!, and USA Rice Federation.


Waldorf Astoria New York’s roof-to-table program

Quinn won HSMAI’s Best of Show for the launch of the Waldorf Astoria New York’s roof-to-table program. Worldwide coverage in more than 275 TV and print outlets produced over 3.4 billion impressions.

QUINN

48 West 38th Street, Penthouse
New York NY 10018
212/868-1900
www.quinn.pr
www.quinn.pr/ideas

407 Lincoln Rd
Miami Beach,‎ FL‎ 33139
786/600-3954

Florence QuinnPresident
Direct: 212/868-1900 x223
fquinn@quinn.pr

Quinn’s Food, Wine + Spirits division is becoming the go-to in FWS. We think like owners and brand managers to achieve client goals.  We drive top media results, creative ideas, digital/social media initiatives and important partnerships.  

Quinn won HSMAI’s Best of Show for the launch of the Waldorf Astoria New York’s roof-to-table program.  Worldwide coverage in more than 275 TV and print outlets produced over 3.4 billion impressions. The campaign spurred hundreds of requests to visit the rooftop phenomenon.

Within a few months of working with Del Frisco’s Restaurant Group, we drove thousands of dollars in revenue through creative programing, two profile features in the Wall Street Journal as well as the “Today Show,” CNN.com, Vanity Fair and ABC News. 

We brought Club W to its target audiences with a feature in the Wall Street Journal and a segment on Fox Business as well as placements in Bloomberg, Condé Nast, Wine Enthusiast, NYLON Guys, Refinery29 and the Boston Globe.

For the deep blu seafood grille in Orlando’s saturated restaurant market, we increased visitations by 22% with 60+ media placements, awards and accolades.  We are rolling out its second location.

For the iconic Versace Mansion in South Beach, Quinn re-launched its signature restaurant with articles in Conde Nast Traveler, Centurion, Departures, New York Times, The Telegraph, Harper’s Bazaar Germany, Vogue Brasil and segments on  E! and Extra TV.

In NYC, we launched Chelsea Market’s first cookbook in The New York Times, Town & Country, Cosmopolitan and Food Network.

Quinn represents Rome’s only three-Michelin-starred restaurant, La Pergola at the Rome Cavalieri, Waldorf Astoria Hotels & Resorts, where reservations are made months in advance.

TV placements run the gamut from Bravo’s “Top Chef Master,” “Top Chef: All Stars,” “The Chew” and the Cooking Channel to “Nightline,” CNN, “The Early Show,” “Today Show” and “The Martha Stewart Show.”

Our culture of teamwork and innovation fosters a highly productive atmosphere among 40+ professionals in NYC and Miami. The focus is on results for our lifestyle clients.


RF|BINDER

950 Third Avenue, 7th Floor
New York, NY 10022
212/994-7600
www.rfbinder.com
Twitter: @rfbinder

Amy Binder, CEO
Atalanta Rafferty, Chief Performance Officer

At RF|Binder, we understand the food, retail and restaurant industry in all its facets, and we bring a broad set of skills and knowledge to the food category. The brands we represent range from frozen foods and quick service restaurants to premium chocolate and specialty foods, to wines and beers from all over the world. We have substantial experience working with government associations and food cooperatives, developing and executing plans that work internationally, nationally, and at the local level. And our groundbreaking work with emerging bio-technology companies in educating the market about new and innovate product ingredients has generated significant media coverage and powered consumer trial and acceptance.  Continued attention from policy makers, advocacy groups and consumers on nutrition, labeling and ingredient transparency brings a whole new dimension and set of skills to promoting food categories and brands.

We have transformed Riesling from a niche to an “it” wine, bringing a younger audience into the fold, making it one of the fastest growing varietals and doubling its sales over ten years. We helped Talenti Gelato & Sorbetto become the best-selling gelato in the country, and launched its first ever pop-up store in New York City’s Bryant Park. We put Malaysian food on the map with a sweeping integrated marketing communications campaign, featuring large-scale consumer events, celebrity chef engagements, media and advertising campaigns and digital programs. We helped Truvia® natural sweetener become the country’s #2 sugar substitute and Dunkin’ Donuts retain the #1 ranking for customer loyalty in the coffee category for six years running.

RF|Binder brings market and industry insight, research-based strategy, and creative programming to its clients, as well as access to the key influencers shaping public opinion in the food and beverage space. We assist clients in engaging and educating influencers and understanding consumer behavior and purchase attitudes and in understanding market conditions.  We provide a wide array of services, from trade and consumer promotions, experiential marketing, influencer and traditional media outreach, to digital and social media campaigns, food/ingredient issues management, and trade and investor relations.

Current and recent clients include ACME Smoked Fish, Atkins Nutritionals, Baskin-Robbins, Cargill, Chilean Specialty Foods, The Culinary Trust, Dr. Praeger’s, Dunkin’ Donuts, The Hershey Company’s Scharffen Berger Chocolate Maker and Dagoba Organic Chocolate, Kayem Foods, La Brea Bakery, Love Beets, The Malaysian Trade Commission (Malaysia Kitchen for the World), Miller Coors (Pilsner Urquel), Smith & Wollensky, Solazyme, Talenti Gelato & Sorbetto, Truvia® natural sweetener, Wegmans, Vinho Verde, Wines of Germany, Wines of Sicily and YoCrunch.


ROGERS & COWAN

PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
www.rogersandcowan.com

Tom Tardio, CEO

Rogers & Cowan is a full-service entertainment marketing and PR agency offering consumer brands access and alliances with the powerful influences of the entertainment industry as well as an insider’s point of view on lifestyle and consumer trends. The agency has extensive expertise in the food and beverage categories working with packaged and bottled goods companies, entertainment brands and content, restaurants, and wine, beer and spirit brands.  Our teams provide food and beverage brands publicity and marketing campaigns, special event support, sponsorship activation, celebrity/influential seeding, promotional tie-ins, brand integration and social media strategies audits, campaign design, execution and measurement for our clients. 

We work with clients to launch new products, build awareness for national and international advertising campaigns, promote charitable initiatives, drive viewership for television and digital content, leverage celebrity spokespeople for media opportunities, integrate products into entertainment content, build and manage online communities, execute social media strategies and maximize awareness of sports and entertainment sponsorships and alliances, among others. 

Recent clients/projects have included Food Network, The Cooking Channel, Bertolli, The Coca-Cola Company, EKOCYCLE with will.i.am, NutriFusion, Sprite Refreshing Films, Dylan’s Candy Bar, Betty Crocker, Lucky Charms, Wheaties, General Mills, JuiceBlendz, Madison’s New York Grill & Bar, Morton’s Steak House, Ferguson Wines, Skinnygirl Cocktails, Zipz Wine, Wines that Rock, Sobieski Vodka, Fanta Search for the 4th Fantana, The Munchies People’s Choice Food Awards, Club EATalian, and the Los Angeles Times Celebration of Food & Wine.


RUDER FINN

301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com

Kathy Bloomgarden, CEO
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios
John McInerney, Senior Vice President, Brand Marketing

In today’s food and beverage industry, there are more products and technologies vying for consumers’ attention every day, and in order to truly drive meaningful engagement, brands need an innovative and authentic communications strategy that encourages brand-to-fan connections. With this in mind, our emphasis is on creative and social activities that drive community building and consumer interaction. We help connect brands with emerging digital platforms and rising social and online influencers to engage consumers in new and meaningful ways while also helping to foster brand consumer experience that personalizes brands and differentiates them in a highly competitive market.

Ruder Finn works with food and beverage clients to develop and implement plans around building communities, establishing brands, content creation, event activations, product launches, sustaining product growth and visibility and brand partnerships. Because each brand is different, we believe there is no one-size-fits-all approach to how to maximize impact.

Our experience also tells us that true connections in the food and beverage space are made by highlighting both product attributes and the visceral consumer reaction to a brand’s image. We work with clients to create meaningful content that resonates with consumers including engaging visuals and videos, and dynamic stories for digital and traditional mediums, helping brands to identify with existing and new consumers.

Ruder Finn has worked with many clients in the Food and Beverage industry, ranging from consumer brands such as Sour Patch Kids, McDonald’s and SodaStream to high lifestyle brands such as Chateau Margaux and Moet Hennessy Diageo.


Schneider Associates
Member of the Worldcom Public Relations Group

2 Oliver Street, Suite 402
Boston, MA 02109
617/536-3300
www.schneiderpr.com

Joan Schneider, CEO &Founder
Phil Pennellatore, President

How do you make ice cream newsworthy in winter, motivate the media to swoon over grilled cheese sandwiches, or build consumer and influencer awareness for a startup or emerging brand? Ask Schneider Associates. We are passionate about creating and executing innovative and measurable campaigns to launch, re-launch and accelerate growth for food and beverage brands. We know how to craft fully integrated communications programs that create news while solving business challenges.

SA also specializes in multi-unit marketing, creating grand opening events and launching new products or programs for franchises. Services include messaging, media relations, social media, special events, creative design, digital marketing, spokesperson training, influencer outreach and crisis communications.

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies and communities to build awareness, excitement, and sales. Visit www.schneiderpr.com


SPONG

110 North Fifth Street
Minneapolis, MN 55403
612/375-8500
www.spongpr.com

Julie Batliner, Managing Director
Grete Lavrenz, Senior Principal, Chair, Food and Beverage
Erika Collins, Director of New Business

If you can no longer stomach the same stale, tasteless ideas, perhaps it’s time for some fresh thinking. Spong leads the food, beverage, nutrition and wellness arena — representing some of the biggest brands. Our list of envied food and beverage clients includes: packaged goods (Arla and Castello cheeses, Jack Link’s Beef Jerky, Jennie-O Turkey, MOM Brands and Malt-O-Meal cereals); food and beverage containers and storage (Genuine Thermos Brand); and retail (SUPERVALU and Save-A Lot). We work with food industry leaders, consumer groups, celebrity chefs, nutritionists, commodity groups, regulatory organizations, social influencers, bloggers and experts in general, on a regular basis. Our relationships go beyond media. We know the right people to target with the right program, product, campaign or cause. And they know us.


The Bulleit Woody Tailgate Trailer

From the Golden Gate Bridge in San Francisco to the set of Today in New York, Taylor’s PR and social amplification of The Bulleit Woody Tailgate Trailer has transformed a mobile marketing unit into a conversation-driving staple for the nation’s fastest growing bourbon brand.

TAYLOR

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY  10118
212/714-1280
www.taylorstrategy.com

Tony Signore, CEO & Managing Partner
Bryan Harris, COO & ManagingPartner

Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.

The Holmes Report’s “Consumer Agency of the Decade,” Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte, and Austin. The agency provides a full array of services including: brand planning; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event production, Hispanic/multicultural; and spokesperson procurement and training.

Taylor develops strategic marketing communications programs for a number of category leading food and beverage brands, including — for the past 27 years —   Diageo, the world’s leading premium drinks business. For Diageo, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Sterling wines, among others. 
The agency also partners with leading consumer food brands for a wide range of services, including product introductions, sponsorship activations, and social media strategy.


Weber Shandwick

875 N. Michigan Ave., Suite 2400
Chicago, IL 60611
312/988-2400
www.webershandwick.com

Gail Heimann, President
Janet Helm, MS, RD, Chief Food & Nutrition Strategist, North America

Weber Shandwick has built one of the largest and most successful food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning food industry groups like milk and pork into brands with award-winning campaigns that have changed perceptions and built demand. 

Our food clients range from the indulgent to functional, and they each have a story to tell. In today’s “always-on” world, we help brands engage, always. We manage the online communities of our multiple food clients and have extensive experience in creating engaging content and managing issues. Our work involves launching new products, reinvigorating brands, establishing thought leadership, and leveraging scientific research to change the way consumers and influencers think about specific foods or ingredients.

We have a dedicated food and nutrition team that includes some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.

We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. Weber Shandwick created and continues to support the Nutrition Blog Network — an aggregator of more than 700 blogs written by registered dietitians. Our food practice specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.


ZENO GROUP

A Daniel J. Edelman Company 
44 E. 30th Street, 11th Floor 
New York, NY 10016 
212/299-8888
Fax: 212/462-1026 
www.zenogroup.com

Barby K. Siegel, CEO

Zeno Group is a global, integrated communications agency dedicated to transforming clients’ business.  We are proud to be at the table with some of the world’s leading food, beverage and nutrition brands including Taco Bell, Anheuser Busch, Hershey’s, Quaker Oats, Bacardi Rums, Four Seasons Hotels and Resorts, Blue Diamond Almonds and Pepperidge Farm, among others.

We work at the intersection of brand building and corporate reputation, delivering integrated, content-driven campaigns that inspire consumers and other stakeholders to take action and change behavior. 

Unafraid to challenge the status quo, we are driven daily by our “Fearless Pursuit of the Unexpected” — highly creative, breakthrough ideas, grounded in strategy and our insight-driven planning.

Our intense network collaboration and one P&L model ensures that clients have the full force of Zeno every day.  Senior leaders don’t just take care of the check; they’re right there in the kitchen with the rest of the team, creating, stirring and tasting along the way.

We sum this all up in one word:  Zeno-licious.

 
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