700 12th St., NW, #800
Washington, D.C. 20005
Food and beverage companies globally are navigating an increasingly complex external environment. Greater regulatory activity across all aspects of their businesses mean that companies must take a more integrated, stakeholder-centric approach to the way they communicate. APCO helps clients create brand value by connecting thoughtful insight about stakeholders to powerful and measurable activation campaigns.
APCO’s global Food & Consumer Products practice, led by Executive Director Stephanie Lvovich, has worked with global market leaders in the food and beverage sector to manage their corporate reputation and raise their profile in target markets, build stakeholder partnerships, position their businesses on sustainability and health & nutrition issues, engage on trade and standards issues, manage labor issues, launch new products and enter new markets.
Clients in this field include Mars, PepsiCo, Walgreens, KFC, WalMart, the World Cocoa Foundation, National Council of Chain Restaurants, and Share Our Strength.
225 Santa Monica Blvd., 3rd flr.
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: Big Red Soda, Blue C Sushi, Brewery Ommegang, Bridgepoint Foods, Claremont Hotel Club & Spa, International Spirits, KeVita Sparkling Probiotic Beverages, Marriott Hotels, Michael’s Restaurant Group, Nawgan Alertness Beverage, ON Beverages.
When SUPERVALU’s Jewel-Osco banner learned that it would receive the country’s last shipment of Twinkies in select Chicago area stores, Carmichael Lynch Spong declared “Twinkie Tuesday” on Dec. 12, 2012. This campaign leveraged the inherent excitement around the last Twinkie delivery to generate consumer and media
interest in Jewel-Osco — with just three days to get the word out.
CARMICHAEL LYNCH SPONG
110 North Fifth Street
Minneapolis, MN 55403
Julie Batliner, Managing Director
Grete Lavrenz, Senior Principal, Chair, Food and Beverage
If you can no longer stomach the same stale, tasteless ideas, perhaps it’s time for some fresh thinking. Carmichael Lynch Spong leads the food, beverage, nutrition and wellness arena — representing some of the biggest brands.
Our list of envied food and beverage clients includes: retail (SUPERVALU and Save-A-Lot); packaged goods (Arla Dofino and Castello cheeses, Jack Link’s Beef Jerky, Jennie-O Turkey, MOM Brands cereals), ingredients (DSM), and food and beverage containers and storage (Genuine Thermos Brand).
We work with food industry leaders, consumer groups, celebrity chefs, nutritionists, commodity groups, regulatory organizations and experts in general, on a regular basis. Our relationships go beyond media. We know the right people to target with the right program, product, campaign or cause. And they know us.
Carolyn Izzo Integrated Communications executives (Left to Right): Carolyn Izzo-Feldman, President; Patricia Fahie, Executive Vice President; and Kate Wark, Senior VIce President.
CAROLYN IZZO INTEGRATED COMMUNICATIONS
37 North Broadway, Suite 1
Nyack, NY 10960
Carolyn Izzo-Feldman, President
Patricia Fahie, Executive Vice President
Kate Wark, Senior Vice President
Carolyn Izzo Integrated Communications (CIIC) is a highly respected public relations firm in the food and beverage space. Our staffers bring many years of experience from several of the country’s top PR firms and for nearly 18 years, CIIC has been dedicated to servicing food and beverage brands.
Our experience in the F&B arena is notable, having launched our agency by putting Krispy Kreme Doughnuts on the map in the Northeast in the ‘90s. Since then, CIIC has represented a number of F&B brands, including, but not limited to, The Original Soupman, New Leaf Brands iced teas and lemonades and California Pizza Kitchen. We are adept at launches, openings and franchisor relations, and we are known for our networking expertise and extensive contacts in the trade, media and influencer categories, which we leverage to increase the level of reach, media coverage, and access for our clientele.
The CIIC team is made up of enthusiastic and connected PR professionals. Your CIIC service includes day-to-day principal-led servicing from company executives, media specialists in New York and Miami who can build and escort an A-list media tour, arrange your appearance on network television shows, manage product sampling, and plan top-level events in your key markets.
It is our implicit goal to deliver the best value and the best results. This is why President Carolyn Izzo-Feldman launched her own PR firm in 1996 — to create the most incredible team of PR pros to back her mission.
855 Boylston Street
Boston, MA 02116
Bill Fleishman, CEO
Byron Calamese, Sr. Vice President
Peggy O’Shea Kochenbach, MBA, RD, LDN, Vice President
Connecting food and beverage brands to consumers has been a passion at Cone Communications for over three decades. We have a deep understanding of what motivates consumers, the issues that matter most to them, and the factors that drive their purchase decisions. We use these insights to create best-in-class communication strategies that drive business growth for category leaders such as Lindt, Ben & Jerry’s, Glutino, Saffron Road, and General Mills brands Yoplait, Pillsbury, and Cheerios, to name a few. Extraordinary results come from experts who are passionate about your business, and possess a keen understanding of the category. With a staff that includes many passionate foodies, food bloggers and a registered dietitian, we are in a unique position to translate complex nutritional and ingredient messages in ways that resonate with consumers and deliver campaigns that are authentic, credible and relevant.
We are ready to share our creativity, passion and expertise. With teams fully immersed in the food and beverage space, our specialty areas include product launches, social media executions, influencer engagement, media events, brand positioning, issues-based engagement, promotions and celebrity campaigns.
THE CONNECTED TABLE
77 Fifth Avenue
New York, NY 10003
Melanie Young, Chief Connector
The Connected Table® specializes in brand and image building through marketing and promotional campaigns, media relations, sponsorships, education, business-to-business and lifestyle events in wine, spirits, food, publishing and causes. We connect U.S. and overseas organizations and companies with key influencers throughout the nation, including media, wine and food industry leaders and lifestyle movers and shakers.
In-house services include media strategy and press management, event production, sponsorship and spokesperson management, social media campaigns and full service writing.
Coyne PR helped Peeps expand its reach beyond Easter season through events such as this Santa Hop in Times Square in December.
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
1065 Avenue of the Americas 28th Floor
New York, NY 10018
604 Arizona Avenue, Suite 10
Santa Monica, CA 90401
Tom Coyne, CEO
Richard Lukis, President
Tim Schramm, Senior Vice President
Lisa Wolleon, Vice President
Heather Krug, General Manager, West Coast
Coyne PR is one of the nation’s leading independent public relations agencies, combining sound strategic counsel with cutting edge creative elements to achieve superior communications goals for its clients.
Coyne’s Food & Nutrition team has worked with many of the most prominent food brands and companies in the world, and developed some of the most talked about and long-running programs in their histories. Our client experience includes Del Monte Foods, General Mills, PepsiCo, Kraft, The Hershey Company, Eggland’s Best, Bimbo Bakeries, Just Born, Campbell’s, McCormick, Perrigo Nutritionals, thinkThin, and DuPont Nutrition & Health’s soy protein business, among others. We’ve introduced scores of products, launched countless campaigns and initiatives, and helped brands navigate significant industry challenges and crisis situations.
The Food & Nutrition team has also created a powerful RD Network consisting of 25+ influential and connected registered dieticians and nutritionists that are utilized for a range of activities, including media relations, trend spotting, category insights, and peer-to-peer influence.
The agency also boasts an internal digital and design group, whose capabilities include creative strategy, social media campaigns, community management, digital production, full service design, video production, website design & development, mobile applications & programs and webcasts & e-learning.
Christine Deussen, President of Deussen Global Communications.
DEUSSEN GLOBAL COMMUNICATIONS INC.
37 West 37th Street, 6th Floor
New York, NY 10018
Christine Deussen, President
Noted for its depth and breadth of experience in the wine, spirits, epicurean, and hospitality sectors, Deussen has built steady success for its clients since 2002. For example, Laurent-Perrier Champagne, a client of 10 years, saw a 57% increase in Deussen-generated media placements from 2012 to 2013. Campaign tactics including media relations, digital interface, and celebrity partnerships accelerate our clients’ image, awareness, and growth. As one example, a “flash” campaign for the Fonseca BIN 27 Artist Bottle generated 22 million media impressions, with an advertising equivalency value of $1.6 million, over a 4-month period. Ongoing charitable partnerships include support of The Fisher House, The Waterkeeper Alliance, the Los Angeles County Museum of Art (LACMA), and JustOneShift (the latter designed by Deussen in partnership with gaz regan). Deussen’s relationships with top sommeliers, mixologists, chefs, and authors offer ready access to top trends, while innovative social media campaigns offer consumer engagement.
330 Townsend St., Ste. 119
San Francisco, CA 94107
Fineman PR, founded in 1988, specializes in Brand PR and crisis communications for food and beverage clients. Our strength is in building strong and appealing brand identities, especially for consumer-facing companies.
Current client experience includes full service communications for California-based Foster Farms Poultry. Work includes Brand PR and consumer product promotion, issues management, retailer and other special events, plant and facility openings, employee communications, scenario planning, multicultural outreach, community relations, food safety education, social and digital media initiatives, and customer relations.
Agency work also includes wine PR, multicultural communications for nutritional supplements, and brand positioning for food service industry leader, Guckenheimer, and L.A.-based Sterling Meat Company.
301 East 57th Street, 4th Floor
New York, NY 10022
Cliff Berman, Senior Partner
Finn Partners has outstanding food and beverage capabilities, matched by an impressive list of food and beverage — both non-alcohol and spirits — clients. Particular areas of strength and expertise include branding, lifestyle marketing, nutrition, health and wellness, and promotional events.
A sampling of our clients past and present includes Whole Foods, Cinnabon, Crystal Geyser, Kellogg’s, Good Earth Coffee, Gatorade, Tonnino tuna, Happy Egg, Snapple and others. In the beverage alcohol area clients include Beringer Wines, Pinnacle Vodka, BevMo!, Greg Norman Wine Estates, Penfolds, and Seagram’s.
Our programs and contacts span the food and beverage media and, through social media, we are very active in programs that directly engage consumers.
On behalf of food and beverage clients we have developed an expansive list of influencer contacts among celebrity chefs, bartenders, working chefs, leading food and beverage bloggers, and others.
328 S. Jefferson St., Suite 420
Chicago, IL 60661
Laura Cubillos, RD, Bill Layden, Sue Pitman, MA, RD, Partners
FoodMinds is a food and nutrition consulting and communications company specializing in food, nutrition, health and wellness. We harness communications, science and public affairs to establish unique selling propositions and produce novel food and nutrition programs. We shape the dialogue and debate in grocery aisles and board rooms, at science meetings, on blogs and beyond. We create pathways for new opportunities and growth that transfer perceptions and influence decisions and actions. In short, we don’t just tell your story better — we help you tell a better story that makes a difference.
FoodMinds brings the right mix of talented, seasoned and motivated professionals — from registered dietitians, consumer marketers and media strategists to PhDs, science writers and public affairs experts — to challenge the status quo and achieve great things for our clients.
Clients: American Heart Association, Applegate, Can Manufacturers Institute, Council for Responsible Nutrition, Dairy Management, Inc., Dairy Research Institute, Grocery Manufacturers Association and Food Marketing Institute, Hass Avocado Board, Hillshire Brands, Kellogg, Micropharma, Midwest Dairy Association, National Confectioners Association, Nestle, Nutrient Rich Foods Coalition, Sabra Dipping Company, United States Dairy Export Council, The Winning Combination, and Welch’s.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 84 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.
FWV is home to one of the nation’s largest food and beverage practice areas and has been ranked in the top 20 by O’Dwyer’s for more than a decade. A leader in launching head-turning, results-driven marketing campaigns, FWV currently works with some of the world’s foremost companies and brands, including Hood River Distillers (Pendleton Whisky, 1910 Rye Whisky, Yazi Ginger Vodka, Broker’s Gin and Sinfire Cinnamon Whisky), Melitta Coffee, Island Club Brands and its Carnaval Brazilian Wines, Moe’s Southwest Grill, and Elevation Burger.
FWV has also produced award-winning campaigns that significantly increased product sales for the likes of The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Mia Francesca Trattoria, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Whole Foods Market and Diageo North America (Bulleit Bourbon), among many others.
New product launches have included Melitta’s Café Collection of fine coffees, Sinfire Cinnamon Whisky, 1910 Rye Whisky, NESTEA COOL, Diet NESTEA, Gold Peak, DASANI Plus, Arbor Mist varietal wines, Dolphins & Friends snack crackers, Orville Redenbacher’s popcorns and Pemmican Beef Jerky.
The agency also executes multi-faceted digital and social media campaigns tied to effective earned media campaigns that together stimulate product trial, increase brand awareness and drive purchase intent.
The Manhattan Cocktail Classic Gala at New York Public Library. Hanna Lee Communications provides PR for the event each year.
HANNA LEE COMMUNICATIONS INC.
575 Madison Avenue, 10th Floor
New York, NY 10022
Hanna Lee, President
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News’ Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W3 Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.
Hanna Lee Communications’ client experience includes the Manhattan Cocktail Classic, Campari, The Dead Rabbit, Louis Royer Cognac, Santa Teresa Rum, PAMA Pomegranate Liqueur, Hangar 1 Vodka, TINCUP American Whiskey, Leblon Cachaça, Cooper Spirits’ Lock Stock & Barrel Rye Whiskey, Atsby Vermouth, Pisco Control C, Sobieski Vodka, Marie Brizard Liqueurs, Melibea Urban Mediterranean Restaurant, GRACE Restaurant and Pub, Michael’s New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, San Domenico New York (now SD26), Japan Week, Wines of Croatia, Terra Andina Chilean Wines, Mionetto Wines, G7 Portuguese Wine Consortium and others.
Hanna Lee Communications is active on social media where it shares agency, client and industry news. For more information, please visit www.hannaleecommunications.com
Hunter PR worked with celebrity pastry chef and executive chef of Charm City Cakes, Duff Goldman, to help raise awareness of Pompeian’s new Grapeseed Oil Spray and teach Americans how to
enhance their holiday baking recipes. Together, Pompeian and Duff Goldman launched the Pompeian Baking for Better Challenge, a contest where at-home bakers had the chance to win $5,000 for their local food bank during the 2013 holiday season.
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson, Partners
Celebrating our 25th anniversary in 2014, Hunter Public Relations is an award-winning, top-ranked independent marketing communications firm specializing in consumer brand and lifestyle public relations with particular expertise in food, beverages, wines and spirits. Clients include some of the countries most iconic and respected food and beverage companies including Kraft Foods (Jell-O, Kraft Macaroni & Cheese), Post Foods, Smithfield, E&J Gallo Winery (Barefoot, Gallo Family Vineyards), Diageo (Johnnie Walker, Don Julio Tequila), and Outback Steakhouses. Tabasco Brand Pepper Sauce, our first client 25 years ago, is still a client today.
Our New York-based, 100-person firm offers a full suite of strategic marketing PR services including: research and insights; traditional and digital media relations; social media marketing; Hispanic strategies and solutions; corporate/social responsibility initiatives; special event production and sponsorships; product introductions and anniversaries; nutrition and recipe initiatives; talent negotiations, entertainment integrations; spokesperson media tours; and crisis counseling. Hunter PR’s award-winning graphic and digital design team creates everything from program logos and collateral materials to innovative, custom social and digital media applications in house. Revitalizing mature brands, creating buzz around new products and building awareness among key influencer groups (including the epicurean and nutritional health communities) are among the firm’s specific areas of expertise.
JB CUMBERLAND PUBLIC RELATIONS
133 W. 25th Street, Flr. 9E
New York, NY 10001
Cluttered categories and overstocked retail shelves — in a market flooded with competing products and messages, companies face the challenge of standing out, selling-in and selling-through: this is what we are hired to do! For more than 25 years, JB Cumberland Public Relations (JBC PR) has been helping clients distinguish themselves from competitors and imitators, while helping them achieve their ultimate goal: selling products! We achieve this goal through strategic media campaigns, constantly leveraging our outstanding contacts with key editors, writers, producers and bloggers in the industry; through social media and online projects; through special events, seminars and TV appearances — always adapting our strategy and tactics according to the client’s needs. We understand our clients’ markets, their businesses and their products — particularly in the food and beverage practice — so much so that many of our clients’ wholesale business’ have tripled since our partnerships began. A myriad of past clients have become category leaders without dropping a dime on advertising, and we have assisted in the process of creating new niche markets. This is what we have done and continue to do for both American and European brands as diverse as Australian Lamb, Foods of Germany, ZeroWater, Bodum Coffee, iSi Espuma Cuisine and Whippers, Curious Chef, Twinings Tea, St. Dalfour Fruit Spreads, Nambé, Fusionbrands, Joseph Joseph, Revol and Cristel cookware, and most recently, Iittala, Prepara, Quench and Monbento.
470 Park Ave. South, 4th Floor North
New York, NY 10016
Ed Moed, Managing Partner & Co-Founder
Janine Gordon, President
Maggie O’Neill, Partner & Senior Director
JGAPeppercomm is the consumer, lifestyle specialty group within Peppercomm, an award-winning, independently owned 19-year-old integrated marketing communications agency headquartered in New York, with offices in San Francisco and London.
Our approach marries Peppercomm’s breadth of fully-integrated marketing services with JGAPeppercomm’s high-touch boutique approach and depth of experience in the food and beverage, consumer, luxury lifestyle and not-for-profit categories.
With clients ranging from fine dining and QSR to FMCG and wine and spirits, JGAPeppercomm’s team of experts has all the ingredients, know-how and passion to build and nurture brands. Over the years, we have worked with such market leaders as Procter & Gamble, General Mills, Sunrise Soya Foods, Dean & DeLuca, Malibu-Kahlua International, Diageo, Bacardi Imports, DiSaronno, Glenlivet, The Capital Grille, ‘21’ Club, Texas de Brazil, pinkberry, Blimpie International, TGI Fridays, Dr. Praeger’s, French Culinary Institute and Zagat Dining Guide, among others. Clients value the genuine involvement and personal service of senior members of the JGAPeppercomm team.
The key to success, we believe, is to understand premium brand values. We craft compelling stories based upon a thorough appreciation of your brand’s attributes. Our approach is focused on “outside in” thinking: strategy and execution that let clients envision — and realize — the potential of connecting with their target audiences more effectively and more meaningfully than ever before.
We listen to our clients’ needs and to those of their stakeholders. By putting ourselves at the table with your customers, we are able to fully engage and build powerful connections with them — where they live, work, play, shop and share. To insure optimum results, we repeat these high-impact tactics, refining, as needed.
This approach drives the strategy for all our integrated marketing services, including PR / social media, branding, experiential / events, crisis communications, celebrity endorsements, strategic alliances, licensing, digital/creative services and more. At JGAPeppercomm, we consistently deliver four-star, business-building results for the brands we serve.
If you’re hungry for more, please visit us at jgapeppercomm.com, drop us a line at firstname.lastname@example.org or call 212/931-6185.
J Public Relations Founding Partner, Jamie Lynn Sigler, and Partner, Sarah Evans.
J PUBLIC RELATIONS
1620 5th Ave., Suite 700
San Diego, CA 92101
J Public Relations is one of the top hospitality, luxury lifestyle and social media firms in the country, with a client roster that includes brands the world-over. A bi-coastal force with offices in New York and California, along with a strong presence in Arizona, JPR offers an integrated approach to cultivating fresh, creative and thoughtful media campaigns. Every member of the JPR team has an unparalleled passion for achieving press with a purpose, while understanding the digital landscape of today.
Founded 10 years ago in California, the agency expanded to New York City in 2009. Today, JPR is a bi-coastal powerhouse of more than 30 experienced, passionate publicists. This allows JPR to provide invaluable media saturation across the country, no matter where a client is based. The JPR team is a group of savvy specialists, experienced at launching brands and keeping them relevant through buzz, creativity and programming.
For more information, please contact email@example.com or call 619.255.7069.
JSH&A helped Beam Inc. further raise awareness and drive trial of the brand’s award-winning whisk(e)y portfolio by hosting a series of Great Whisk(e)y Debate events in key U.S. markets. The events, created by JSH&A president Jim Kokoris and celebrating 15 years, reached more than 1,200 key sales associates and whiskey loyalists in 2013.
JSH&A’s “Case of the Mandays” campaign reminded moms nationwide
that Manwich is an easy weeknight meal solution. Influencer
engagement, Twitter parties and sponsored content drove moms to
Manwich.com and generated online conversations about the brand
2 TransAm Plaza Dr., Suite 450
Oakbrook Terrace, IL 60618
Jonni Hegenderfer, Jim Kokoris, Cheryl Georgas, Partners
Celebrating 25 years, JSH&A is a Chicago-based marketing communications agency that helps leading food and spirits brands drive consumer awareness, engagement and advocacy by creating integrated PR and social media programs that deliver high-impact results.
Named a top Consumer Marketing Agency of The Year, JSH&A has won multiple awards for creative campaigns and strategic influencer engagement programs executed on behalf of clients like The Hershey Company, ConAgra Foods, Beam Inc., McDonald’s and Safest Choice Eggs.
We take pride in our extensive food and spirits industry knowledge and offer services including: media relations, blogger and influencer engagement, social media strategy, social channel management, event marketing and product launch support.
Whether it’s inspiring moms to take back Monday dinnertime with the help of Manwich, driving awareness and trial of limited-edition seasonal HERSHEY’s products or helping the world’s No. 1 bourbon share its heritage story with national media, we deliver strategic, results-driven programs.
355 Lexington Avenue, 15th Floor
New York, NY 10017
Joan Cear, Vice President
1100 Johnson Ferry Rd., Suite 300
Atlanta, GA 30342
Debra Berliner, Vice President
750 National Press Building
529 14th Street N.W.
Washington, DC 20045
Francie Israeli, Vice President
With more messages about food options, diet, nutrition and safety than ever before, how do you break through the clutter? Kellen Communications combines decades of experience with ingenuity and cutting edge tactics to make a measurable impact for our clients.
We deliver integrated marketing communications solutions executed by specialists in publicity and promotion, nutrition communications, digital marketing and social media strategy and execution, issues management and crisis communications, public affairs, website development and graphic design. In addition, Kellen’s team includes registered dietitians and scientists who specialize in food and beverage.
A leading resource for the food and beverage industry, Kellen has strong relationships with traditional and digital media outlets that cover this sector and extensive networks among health professional communities, academia and government regulators. From farm to fork, our professionals have the experience to help clients both promote and protect their products.
Founded in 1945 as Sumner, Rider & Associates, Kellen Communications is a division of Kellen Company, an employee-owned firm with offices in New York, Washington D.C., Atlanta, Chicago, Denver, Brussels and Beijing.
400 North Robert Street
St. Paul, MN 55101
Josh Kohnstamm, President
Greg Zimprich, SVP of Agency Operations and Strategic Insight
Twin Cities-based Kohnstamm Communications was ranked the third best food and beverage PR agency and ranked top ten for corporate social responsibility by TopPR Agencies.com (2014). The firm has extensive national food and beverage client experience, especially in the fast-growth natural and organic channel. Kohnstamm is nationally recognized for its use of traditional and social media to effectively catalyze brands. SVP Greg Zimprich brings proven PR industry experience to lead the agency, including 19 years with General Mills as Dir. of Brand PR, where he launched more than 100 new products and created nationally recognized brand marketing capabilities.
Kohnstamm’s current food and beverage clients include Noosa Yoghurt, Angie’s Popcorn, 3M Food Safety, Reed’s Ginger Brew, The Honest Kitchen, truRoots/Smuckers, and Way Better Snacks. Kohnstamm was instrumental in generating robust PR for brands whose companies were purchased in part as result of its great PR work, including Honest Tea, Naked Juice, Icelandic Glacial, and Happy Baby.
Lane launched celebrity chef José Andrés’ first line of artisanal Spanish food products, José Andrés Foods, to the US market in 2013.
905 SW 16th Avenue
Portland, OR 97205
500 Fifth Avenue, Suite 2720
New York, NY 10110
Wendy Lane Stevens, President
LANE elevates brands, drives trial and builds sales from the influential culinary hubs of New York and Portland, Ore. With more than 20 years of experience in the food, beverage and consumer products industries, LANE tracks trends and monitors consumer sentiments from coast to coast. Drawing on insights garnered from firsthand experience as well as from media, blogger, influencer and consumer circles, LANE’s multifaceted campaigns connect across social and digital media, traditional media, stores and restaurants, and events.
LANE’s award-winning campaigns have produced measurable results for brands including José Andrés Foods, Moonstruck Chocolate Co., Snake River Farms, Double R Ranch, International Olive Council, Oregon Strawberry Commission, Dutch Bros. Coffee, Wines from Spain, E. & J. Gallo Winery, The Wine Group, Sokol Blosser Winery, Hood River Distillers, and Widmer Brothers Brewing.
155 N. Michigan Ave., Suite 609
Chicago, IL 60601
Brenda McDowell, Principal
M&P provides public relations and digital communications services to a variety of consumer food and beverage clients. Whether building buzz with editors, reaching consumers via social media or working with blogger partners, M&P programs are tailored to clients’ needs and designed to deliver.
A launch party in a trendy uptown loft or via Twitter, filming man-on-the-street videos, managing brand ambassador programs, or conducting a contest on Pinterest, are all in a day’s work.
The M&P in-house test kitchen extends client offerings beyond traditional public relations programming to include hands-on expertise in recipe development, food and wine pairings, contest judging and more.
Culinary-focused, consumer-connected and client-centered, our success is proven on behalf of current and past clients including Dreamfields Pasta, Seneca Foods, Safest Choice Pasteurized Eggs, Seattle Sutton’s Healthy Eating, Wilton Enterprises, Quaker Oats and National Cattlemen’s Beef Association.
MARX LAYNE & COMPANY
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
Michael Layne, Managing Partner
Marx Layne has been providing cost-effective marketing, public relations and social media services on a local, regional and national basis to the food and beverage sector since 1987.
Services offered to clients include media relations, product publicity, crisis and issues management, internal communications, special events planning, social media, online reputation management, direct mail, e- blasts, graphic design, Web development, and brochure and newsletter production.
Clients include fine dining restaurants, quick service restaurants, supermarket chains, and food and beverage manufacturers and suppliers.
Matthew McConaughey and Camilla Alves helped kick off The Macallan Masters of Photography: Elliott Erwitt edition, at a launch party for 300 tastemakers and Hollywood elite at the Leica Gallery in
Los Angeles, at an event produced by M Booth.
300 Park Avenue South
New York, NY 10010
Margaret Booth, Chairperson
Dale Bornstein, CEO
Rich Goldblatt, SVP, Group Director
Lauren Swartz, SVP, Director, Wine & Spirits
M Booth’s Food & Beverage practice enjoyed a healthy and spirited 2013. On the new business front, the agency’s Better4You offering captured two new clients — the Global Organization for EPA and DHA (GOED) and Beyond Meat.
M Booth is leading a strategic communications effort for GOED that underscores the role Omega-3s play in heart health, brain health, infant development and other functions. Using social and traditional media, the campaign targets influencers, media and consumers. For Beyond Meat, makers of plant-based protein foods, M Booth is spearheading a strategic communications effort to generate consumer awareness.
With a long history working in the food and wellness arena, M Booth is AOR for The Schwan Food Company, focusing on generating awareness and trial for leading grocery brands including Red Baron, Freschetta, Edwards and Mrs. Smith’s. The agency handles the online grocer, Schwan’s Home Service, as well, and, in 2013, helped launch its new fundraising program, Schwan’s Cares.
M Booth’s Better4You offering is bolstered by a board of leading national advisors in food and nutrition, wellness, fitness and parenting. This past year, the offering added a formalized research and account planning capability led by Bonnie Ulman, co-founder and president of The Haystack Group. An expert on issues relating to women and family, Ulman is author of two books — Trillion-Dollar Moms: Marketing to a New Generation of Mothers and Hustle: Marketing to Women in the Post-Recession World.
The practice and staff experience includes work for Unilever Spreads and dressings, Tropicana, Dole Juices, Kellogg’s, Quaker, Heinz, Pirate’s Booty, Mrs. Dash, The National Pasta Association, Ronzoni and McNeil’s Sun Crystals sweetener.
M Booth’s dedicated Wine and Spirits team added the luxury brand, Krug Champagne, to its roster of top-shelf brands in 2013 It is currently serving as both public relations and social media AOR. The agency also began working with Campari, as well as projects for Cynar, Cabo Wabo tequila’s Cabo Diablo extension, Frangelico, Aperol and SKYY Vodka’s Infusions line.
As AOR for 10 years handling the Scotch portfolio of Rémy Cointreau USA, Inc., including The Macallan Single Malt Scotch Whisky, Highland Park Single Malt Scotch Whisky, and The Famous Grouse, the spirits group focuses on reaching key media, influencers and tastemakers through luxury activations, brand partnerships, promotional events and intimate tastings. Partnering with famed photographer Elliot Erwitt, M Booth helped launch The Macallan “The Flask” edition and M Decanter, as part of the fourth installment of The Macallan’s Masters of Photography series.
M Booth continued its work with Brugal Rum launching Brugal Extra Dry Rum and premium sipping rum Brugal 1888. M Booth’s digital team also managed Brugal’s social channels, developing content that has increased fans across Facebook, Twitter and Instagram from fewer than 500 fans to more than 40,000 in just over a year.
Rounding out the M Booth Spirits portfolio are NOLET’S Finest Gins, which expanded distribution, as well as American wine importer and marketer, Banfi Vintners.
One Meadowlands Plaza
East Rutherford, NJ 07073
Michael W. Kempner, Founder, President & CEO
Alissa J. Blate, Executive Vice President, Global Consumer Marketing Practice Leader
The food and beverage industry is in a constant state of evolution where shifting consumer tastes and preferences, new government regulation and volatile commodity markets are continually changing the landscape. In this environment, staying ahead of trends is the key to establishing and maintaining brand trust and relevance and seizing opportunities before your competitors do — while avoiding the pitfalls. At MWW, we make our clients Matter MoreTM by establishing relationships between brands and consumers through integrated public relations and marketing activities that drive awareness, engagement and consideration. We expand media coverage beyond food media and into influential traditional and digital lifestyle outlets, creating brand relevance and developing emotional connections that drive trial and brand loyalty. Whether it’s establishing a restaurant as a top-choice for dining or creating demand for a new product launch in a competitive category, we help position our client brands as a vital ingredient in consumers’ lifestyles. Our clients include: McDonald’s, The Hillshire Brands Company, Atkins Nutritionals, D’Artagnan, Sbarro Italian Eatery, Senseo Coffee, and United Natural Foods, among many others.
OGILVY PUBLIC RELATIONS
The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
Mitch Markson, President, Global Brand Marketing and CCO, Purpose Branding
Our deep, abiding and passionate love affair with all things related to what we eat, and the drinks we imbibe, has made us among the most sought after and relevant PR partners in this arena. Our respect, insights, relationships and track record with some of the world’s greatest chefs, restaurateurs, mixologists and food purveyors has been critical to our ongoing successes in this category. Understanding the fickle tastes of today’s discerning customer is built into our collective DNA and palettes.
Our proprietary on-the-ground, in the store, at the table, off the shelf research allows the team to develop fresh, strategic campaigns on behalf of our food and beverage clients including: Nestle, DuPont, KFC, Taco Bell, FAGE, among dozens of others.
Additionally, we have a staff of seasoned professionals — including in-house food and nutrition experts and a national network of RD consultants — that is in tune with current and future trends in food and beverage.
PIERSON GRANT PUBLIC RELATIONS
6301 N.W. 5th Way, Suite 2600
Ft. Lauderdale, FL 33309
Maria Pierson, CEO
Jane Grant, President
Pierson Grant’s fresh thinking builds brand identity and boosts sales for food and beverage clients. The full-service firm generates publicity for openings and product introductions, brings creativity to special events and community relations and leverages the power of social media through its High Impact Digital division. Experienced members of the professional staff are skilled at issues management for food and beverage clients.
Clients include International Dairy Queen and Olive Garden, among others. The firm also provides strategic public relations and marketing services for emerging companies and franchisors, such as Zona Fresca, and innovative local restaurants such as Shooters Waterfront. Based in Fort Lauderdale, Pierson Grant is a member of the IPREX global network.
Supermarket Registered Dietitians enjoyed a culinary farm-to-fork
experience at Natirar Farms organized by Pollock Communications
on behalf of Unilever soft spread brands.
665 Broadway, Suite 1200
New York, NY 10012
Louise Pollock, President
Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, beverage, nutrition and health & wellness clients. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years, including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. We know how to capitalize on emerging health and wellness trends and create new ones that interest media, consumers and health professionals. Our knowledge of the latest health & nutrition research and science and our understanding of food policy enables us to deliver actionable consumer and market insights and practical health & lifestyle wellness benefits for brands and commodities.
In addition to PR practitioners and marketers, our staff includes media-savvy Registered Dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media Registered Dietitians, celebrity chefs, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
Clients: Ajinomoto Food Ingredients, LLC, American Society of Hypertension, Brassica Protection Products, LLC, Cranberry Institute, Cranberry Marketing Committee, Dairy Management, Inc., Gourmet Nut, PepsiCo Global Nutrition Group, Prestige Brands: PediaCare, FiberChoice and Beano, Purdue Products: Senokot and Colace, Tea Council of the USA, The Dannon Company, Unilever Brands: Promise, Country Crock and I Can’t Believe It’s Not Butter!, and USA Rice Federation.
950 Third Avenue, 7th Floor
New York, NY 10022
Amy Binder, CEO
Atalanta Rafferty, Executive Managing Director
Laura Giannatempo, Senior Managing Director, Food and Beverage
Today, the food and beverage industry faces new challenges, as well as new opportunities, with growing interest from consumers about the food they eat and the products they buy. Eating and cooking fresh foods, choosing healthy food options and using seasonal ingredients are established trends. Moreover, issues around health and obesity continue to be a frequent topic of conversation. Continued attention from policy makers, advocacy groups and consumers on nutrition brings a whole new dimension to promoting food categories and brands.
All these factors make for dynamic market situations and the need for flexible communications strategies. RF|Binder’s nimble structure and attunement to the fast-paced changes in the food industry and the food culture as a whole, enable us to respond quickly to meet our clients’ needs. Drawing from deep experience and knowledge of the evolving food and beverage world, RF|Binder has worked in every aspect of food and beverage marketing and public relations, creating award-winning programs for clients ranging from Dunkin’ Donuts to Cargill, from the 100th anniversary of the Fig Newton to Wines of Germany.
Thanks to our work, Riesling has gone from niche to “it” wine, bringing a younger audience into the fold and dispelling the myth that Riesling is just a sweet wine. We helped Talenti Gelato & Sorbetto become the best-selling gelato in the country and we put Malaysian food on the map with a sweeping integrated marketing communications campaign, featuring large-scale consumer events, celebrity chef engagements, media and advertising campaigns and digital programs. We helped Truvia natural sweetener become the country’s #2 sugar substitute and Dunkin’ Donuts retain the #1 ranking for customer loyalty in the coffee category for five years running.
RF|Binder brings market and industry insight, research-based strategy, and creative programming to its clients, as well as access to the key influencers shaping public opinion in the food and beverage space. We assist clients in understanding market conditions, influencers and consumer behavior and we provide a wide array of services, from consumer promotions, influencer and traditional media outreach to digital and social media programming, issues management, trade and investor relations.
Current and recent clients include Atkins Nutritionals, Baskin-Robbins, Cargill’s Truvia™ natural sweetener, Chilean Specialty Foods, The Culinary Trust, Dr. Praeger’s, Dunkin’ Donuts, The Hershey Company’s Scharffen Berger Chocolate Maker and Dagoba Organic Chocolate, Kayem Foods, Love Beets, The Malaysian Trade Commission (Malaysia Kitchen for the World), Miller Coors (Pilsner Urquel), Smith & Wollensky, Talenti Gelato & Sorbetto, Wegmans, Vinho Verde, Wines of Germany, Wines of Sicily and YoCrunch.
ROGERS & COWAN
PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
Tom Tardio, CEO
Rogers & Cowan is a full-service entertainment marketing and PR agency offering consumer brands access and alliances with the powerful influences of the entertainment industry as well as an insider’s point of view on lifestyle and consumer trends. The agency has extensive expertise in the food and beverage categories working with packaged and bottled goods companies, entertainment brands and content, restaurants, and wine, beer and spirit brands. Our teams provide food and beverage brands publicity and marketing campaigns, special event support, sponsorship activation, celebrity/influential seeding, promotional tie-ins, brand integration and social media strategies audits, campaign design, execution and measurement for our clients.
We work with clients to launch new products, build awareness for national and international advertising campaigns, promote charitable initiatives, drive viewership for television and digital content, leverage celebrity spokespeople for media opportunities, integrate products into entertainment content, build and manage online communities, execute social media strategies and maximize awareness of sports and entertainment sponsorships and alliances, among others.
Recent clients/projects have included Food Network, The Cooking Channel, EKOCYCLE with will.i.am and The Coca-Cola Company, Dasani, Simply Orange, Sprite Refreshing Films, Dylan’s Candy Bar, Betty Crocker, Lucky Charms, Wheaties, General Mills, JuiceBlendz, Madison’s New York Grill & Bar, Morton’s Steak House, Ferguson Wines, Skinnygirl Cocktails, Zipz Wine, Wines that Rock, Sobieski Vodka, Fanta Search for the 4th Fantana, The Munchies People’s Choice Food Awards, Club EATalian, and the Los Angeles Times Celebration of Food & Wine.
301 East 57th Street
New York, NY 10022
Kathy Bloomgarden, CEO
Scott Schneider, Chief Digital Officer
Maryann Watson, President, RFI Studios
John McInerney, Senior Vice President, Brand Marketing
In today’s food and beverage industry, there are more products and technologies vying for consumers’ attention every day, and in order to truly drive meaningful engagement, brands need an innovative and authentic communications strategy that encourages brand-to-fan connections. With this in mind, our emphasis is on activities that drive community building and consumer interaction. We help connect brands with emerging digital platforms and start-ups to engage consumers in new and meaningful ways while also helping to foster brand consumer experience that personalizes brands and differentiates them in a highly competitive market.
Ruder Finn works with food and beverage clients to develop and implement plans around building communities, event activations, product launches, sustaining product growth and visibility, brand partnerships as well as corporate social responsibility, environmental and health & wellness initiatives and more. Because each brand is different, we believe there is no one-size-fits-all approach to how to maximize impact.
Our experience also tells us that true connections in the food and beverage space are made by highlighting both product attributes and the visceral consumer reaction to a brand’s image. We work with clients to create meaningful content that resonates with consumers including engaging visuals and videos, and dynamic stories for digital and traditional mediums, helping brands to identify with existing and new consumers.
We’ve worked with consumer brands like Mondel?z International, PepsiCo, Caribou Coffee, Mountain Dew, Gerber, Propel, Quaker Oats, Kellogg’s, Chateau Margaux and Moet Hennessy Diageo.
Member of the Worldcom Public Relations Group
2 Oliver Street, Ste. 901
Boston, MA 02109
Joan Schneider, CEO
Phil Pennellatore, President
How do you make ice cream newsworthy in winter, motivate the media to swoon over grilled cheese sandwiches, or turn the launch of an e-commerce site into a cool consumer event? Ask Schneider Associates. We are passionate about creating and executing campaigns to launch, re-launch and accelerate growth for our clients’ products and brands. We develop innovative and measurable campaigns with a 360-degree integrated approach to keep clients in the news year round. We know how to craft communications and social media programs that create news while solving business challenges for food and beverage brands. Multi-unit marketing is also a specialty — whether we’re creating grand opening events or launching new products or programs, we make the cash register ring for franchises. Services include messaging, media relations, social media, special events, creative design, digital marketing, spokesperson training, influencer outreach and crisis communications, among others.
Learn more at schneiderpr.com. We’re always launching new ideas. Let’s launch yours.
Taylor partners with category leading food and beverage brands, including Diageo’s Crown Royal Canadian Whisky. Over the past
year, Taylor has provided sustained counsel and support for the
brand’s newest integrated campaign, Reign On, which was launched
with the support of NBA legend Julius Erving (pictured) as part of the
brand’s NBA sponsorship. As Reign On evolves, Taylor is at the helm
of innovative programming to leverage the NBA partnership as well
as new product launches.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
Celebrating its 30th anniversary in 2014, Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
The Holmes Report’s “Consumer Agency of the Decade,” Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, and Charlotte. The agency provides a full array of services including: brand planning; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event production, Hispanic/multicultural; and spokesperson procurement and training.
Taylor develops strategic marketing communications programs for a number of category leading food and beverage brands, including — for the past 26 years — Diageo, the world’s leading premium drinks business. For Diageo, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Sterling wines, among others.
Taylor also partners with Nestle, for innovative product introductions in the ice cream category; Kraft, for product launches in the dairy category; and Taco Bell, for a variety of product introductions and sports sponsorship activations.
Managed by Trevelino/Keller, National Foundation for Celiac Awareness (NFCA) President Alice Bast kicks off the GREAT Kitchens Gluten-Free Chef¹s Table Tour at Mehtaphor in NYC, featuring
Chef Ambassador Jehangir Mehta.
King Plow Arts Center
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
Trevelino/Keller, quickly establishing its food and beverage practice as one of the more health-centric in the U.S., targets emerging and middle-market companies across four channels: restaurants, franchising, manufacturing and associations. With one of the more progressive foodie agency cultures, the firm brings an integrated approach through PR, Social, Branding and Marketing, to the table for product launches, brand revitalization, reputation management and category disruption. For global brands, Trevelino/Keller has band together three boutiques to form Consume Brands, designed to serve early stage and global brands with needs beyond communications including culinary arts, brand extension and product development.
Experienced in fine dining, casual, fast casual and quick service as well as packaged goods for foodservice, grocery and specialty, the firm¹s ambition is to get out in front of the market in relation to supporting a more responsible food society, promoting companies with healthy nutritional strategies, organics, sustainability and local initiatives.
The firm’s work with TCBY included the launch of its “Super Fro-Yo,” a super nutritional classification that distinguishes the brand from others in the category. In 2013, the firm worked closely with the National Foundation for Celiac Awareness and its Chef’s Table Gluten Free Tour. In 2014, it will launch the U.S. E-commerce presence for Santo Li, a natural occurring sparkling water with distinct nutritional benefits. For further information please email us at firstname.lastname@example.org.
875 N. Michigan Ave., Suite 2400
Chicago, IL 60611
Gail Heimann, President
Janet Helm, MS, RD, Chief Food and Nutrition Strategist, North America
Weber Shandwick has built one of the largest and most successful food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning food industry groups like milk and pork into brands with award-winning campaigns that have changed perceptions.
Our food clients range from the indulgent to functional, and they each have a story to tell. In today’s “always-on” world, we help brands engage, always. We manage the online communities of our multiple food clients and have extensive experience in creating engaging content and managing issues. Our work involves launching new products, reinvigorating brands, and leveraging scientific research to change the way consumers and influencers think about specific foods or ingredients.
We have a dedicated food and nutrition team that includes some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.
We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. Weber Shandwick created and continues to support the Nutrition Blog Network — an aggregator of more than 600 blogs written by registered dietitians. Our food practice specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.
60 Francisco Street
San Francisco, CA 94133
Jim Weiss, Chairman & CEO, W2O Group
Bob Pearson, President, W2O Group
Chris Deri, President, WCG
David Witt, Practice Lead, Consumer
WCG is a global communications company offering integrated marketing services to clients in consumer packaged goods, food and beverage. Among our clients, we service Red Bull, Hershey’s, General Mills, Michael’s, Warner Bros and more.
As part of the W2O Group, WCG is creating the positive future of communications by providing advance analytics and social listening to each marketing discipline.
Established in 2001 by Jim Weiss, a 25-year veteran in communications, the agency has grown to nearly 400 employees, with 190 housed in WCG, serving clients from offices in San Francisco, New York, Austin, Los Angeles, Minneapolis, Atlanta, Boston, and London.
WCG’s seasoned professionals specialize in analytics, public relations, content marketing, branding, design, digital, social and traditional marketing, influencer and advocacy relations and grassroots direct-to-consumer campaigns.
The company was named the 2013 Digital Agency of the Year and Specialty Agency of the Year by The Holmes Report, was ranked #4 of Top Independent PR Firms and was ranked #5 on PRWeek’s 2013 US Agency Rankings.
For more information, visit our website at wcgworld.com or follow us on Twitter @WCGWorld.