Costa Rica has moved its tourism PR account to Coral Gables-based Cheryl Andrews Marketing Communications, following a review.
Burson-Marsteller previously handled the work.
The Tourism board of Costa Rica released an RFP late last year for a two-year, $360K pact covering the U.S., Canada, Europe and other markets.
Ireth Rodriguez, deputy manager and marketing director of the board, called it a "thorough search," noting CAMC has a "keen understanding of the distinctiveness of our country."
Costa Rica wants to be seen as a leader in sustainable tourism and stand out among Central American and Caribbean destinations.
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