Donna Gibbs, who held top posts at PlanetOut, Nike and digital shop Bluetext, is set to join Pacific Lutheran University this month as VP of marketing and communications for the 123-year-old Tacoma, Wa., institution.
Gibbs exits a managing director slot at Washington, D.C.-based Bluetext, after helping the firm establish its West Coast operations with clients like Google, Cisco and Intel.
She was previously a senior VP at LGBT media company PlanetOut, executive VP at Racepoint Group and Weber Shandwick and VP of corporate communications for Nike. She worked abroad in Malta and Spain as CMO for Layers.com and ISSIMediaSystems. She started out in PR with Apple and Mattel.
Gibbs joins 3,400-student PLU on Sept. 16 to head its new division of marketing and communications. The private university was founded by Norwegian Lutheran pioneers in 1890.
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