The city of Clearwater has reappointed Imagine Communications as its PR agency following a competitive pitch.
"Imagine Communications looks to build upon their progress in cementing the Floridian icon’s status as America's premier beach destination for all ages," Gabriele Sappok-Klink, president of the New York-based firm, told O’Dwyer’s via a email.
She said her firm "looks to build upon their in cementing the Floridian icon’s status as America’s premier beach destination for all ages."
Imagine, which has worked the account for three years, recently launched Clearwater's "Turn off the Cold," promotional push.
Sappok-Klink said the effort drew more than 50K snowbirds entering an online contest to win a trip to the city.
Clearwater, which USA Today called the "Best Beach Town" in the country, has a population of about 110K.
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