Barkley, the Kansas City-based independent ad/PR firm, has picked up the Vanity Fair lingerie account.
MDC Partners’ Crispin Porter + Bogusky had handled advertising, while Omnicom's Ketchum did PR.
Kirby Kriz, ad/PR director at VF, said Barkley’s has strong creative insights and understands the female customer.
Neither Crispin nor Ketchum defended that account, according a report in the Kansas City Business Journal.
Vanity Fair lingerie is part of Warren Buffett’s Berkshire Hathaway.
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