FleishmanHillard has brought in Christina Liao from The Coca-Cola Co. to lead research, analytics and data for the firm.
Liao headed Coca-Cola's knowledge and insights team as group director, specifically focused on determining return on investment across the beverage giant's paid, earned, shared and "owned" media.
She was previously VP of analytics at market research firm CMI.
At Omnicom-owned FH, Liao, a China native and Ph.D. candidate at Georgia State Univ., is a senior partner and senior VP, charged with managing the firm's alliance with sister unit Annalect. She is relocating from Atlanta to St. Louis.
FH president and CEO Dave Senay noted the firm's ability to "gather, make sense of, and apply" research and analytics for clients is now "critical."
Have a comment? Send it to 
No comments have been submitted for this story yet.