amy georgeAmy George has returned to Mothers Against Drunk Driving to lead marketing and communications as a senior VP for the Dallas-based organization.

George took up the post on Jan. 2 and heads branding, marketing, social media, digital, media relations and internal comms. for the national camapaign against underage drinking and drunk driving.

She was previously a communications and PR staffer at MADD from 2002-07, when she departed for VP-marketing and comms. slot at Cooper Aerobics.

George was previously media relations manager at The LeMaster Group and started out in TV journalism in the Lone Star State.