The Tombras Group has defended its multimillion-dollar marketing communications account with the National Highway Traffic Safety Administration, following a review.
Tombras, the nine-year incumbent based in Knoxville, Tenn., with an office in Washington, pitched with Knoxville PR firm AkinsCrisp Public Strategies, Hispanic Communications Network and digital agency Huge for the pact, which could hit $209M in billings over five years.
NHSTA rolled the review in early February for agency support of its safety campaigns for issues like seat belt use ("Click It or Ticket") and drunk and distracted driving.
Alice Matthews, senior VP, heads Tombras/D.C.
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