The Pine Tree State kicked off a review of its tourism PR account on Oct. 2, putting the mid-six-figure account in play for the second time in two years.
Maine's Office of Tourism is taking pitches through Nov. 13 to pitch story ideas to travel trade and consumer media, guide social media, and handle other PR projects aimed to promote travel to the New England locale known for its outdoor pursuits, lobster and rugged shoreline.
The Dilenschneider Group, New York, currently handles the $700K account through a partnership with Portland, Me.-based Burgess Advertising & Marketing.
Proposals are due Nov. 13.
Carolann Ouellette, director of the Office of Tourism, is heading the review and has RFP copies (carolann.ouellette [at] maine [dot] gov).
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