Chime Communications' sports PR and marketing unit Fast Track has won a competitive pitch to handle the FIFA U-17 World Cup tournament, the global soccer competition slated for the United Arab Emirates for players under 17 years old.

uaeThe FIFA organizing committee kicked off a competitive pitch process in August 2012 for the 15th U-17 World Cup assignment.

The tournament, which will take place in all five Emirates from Oct. 17-Nov. 8 and is held every two years, is the largest soccer tournament ever held the UAE, which has been unsuccessful so far in wooing the adult World Cup.

"“This will be the biggest football event ever in the UAE and we are looking forward to helping make it an extremely successful event later this year.
 said Fast Track Middle East director Ben Faber.

The 2013 tournament is the first where the U.S. failed to qualify.

Mexico is the reining champ. “This will be the biggest football event ever in the UAE and we are looking forward to helping make it an extremely successful event later this year.”