ChannelAdvisor Corp., the retail and manufacturing software-as-a-service provider that helps companies sell through eBay, Amazon and Google, is working with financial communications counsel as it plans an IPO worth up to $86.2M.

The 12-year-old Research Triangle Park, N.C., company engaged Norwalk, Conn.-based ICR amid its April 11 filing to sell shares and list its stock on the New York Stock Exchange as ECOM.

CAC offers software that helps retailers and manufacturers sell their products via Amazon, Google and eBay, among other online marketplaces. The company, which gets revenue from subscription fees and has been backed by several venture capital firms, said in its IPO prospectus that its 1,900 customers processed more than $3.5B in gross merchandise value last year worldwide.

Clients include Ann Taylor, Jos. A Bank, Dell and Sony, among others.

Revenue for 2010-12 rose from $36.7M to $53.6M. It posted a net loss of $4.9M last year.