|Category: Financial PR & Investor Relations||Return to Latest News|
BackBay Communications has been tapped as marketing and PR agency partner for ACG Boston and its DealFest Northeast event June 7-8 in Boston, the largest M&A gathering in the region.
The opinions of a few influential players in any given stock drive the behavior of the larger herd of investors, and thus, can have a profound impact on valuation as well as implications for a company’s financial communications strategy.
PR firms working in the finance industry are netting historic fees, yet find themselves besieged by changes affecting everything from fiduciary regulations to a reallocation of assets, all to an increased demand for digital offerings that consumers now expect when utilizing financial services.
Election survey by Dukas Linden PR and MHP Communications shows a majority of institutional investors regard digital media as their primary news source and favor Hillary Clinton in the election.
Chipotle, the Mexican fast food chain in a long slog out of last year's E. coli outbreak, has engaged Joele Frank, Wilkinson Brimmer Katcher as the company eyes a new potential threat: activist investor Bill Ackman.
Tailored Brands, the revamping men's apparel retailer behind Jos. A Bank and Men's Wearhouse, has brought in corporate communications and investor relations veteran Julie MacMedan as VP of IR.