Stride Rite, which has marketed children's shoes for more than 100 years, is looking for a PR partner, according to an RFI that it reportedly circulated
The Wolverine Worldwide unit says it wants to support its "Built for Childhood" platform introduced in July.
The platform is designed to highlight product innovation, expanded distribution and meaningful social media engagement. The company also wants to promote its 2016 collection.
Stride Rite, which has 250 outlets in the US and makes the Hush Puppy, Keds, Saucony brands, is targeting millennial moms (18 to 35) with kids up to eight with a focus on toddlers from one-to-five years old.
Wolverine, which is based in Rockford, Mich, posted flat revenues of $1.3B and net income of $65.3M during the first-half of the year.
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