USC Annenberg School for Communication and Journalism today announced a $3M donation to endow the Jayne and Hans Hufschmid Chair in Strategic PR & Business Communication.

USC
Hans and Jane Hufschmid with Dean Ernest Wilson
According to the announcement, the school is looking for a candidate to fill the slot who is an "expert on the rapid convergence that is taking place among the various communications disciplines, new models of articulating the 'corporate message,' and the relevance of these new conditions for small and large businesses alike."

Elizabeth Garrett, provost and senior VP/academic affairs, sees an the "opportunity to recruit a renowned scholar studying how message creation and distribution in the 21st century can help institutions become more successful."

The Hufschmids are USC graduates. Hans co-founded GlobeOp Financial Services and was principal at Long-Term Capital Management and co-head of its London office.  Jayne is an independent PR counselor.

The Hufschmids also have contributed $300,000 to endow the USC Trojans football team kicker position.