The appointment of Paula Payton as director of Strategic Communication, Marketing and Media Mgmt. programs at New York University, a title that drops "PR" although there is still an M.S. in PR and corp. comms., may herald a new era in this section of NYU.
The NYU School of Continuing and Professional Studies has adopted the new name of Strategic Communication, Marketing and Media Management for a department that offers graduate degree programs and noncredit offerings in PR, marketing and graphic communications. Removal is part of trend to discard PR in business/educational worlds. Program founder John Doorley leaves.
Jim Weiss, CEO of W2O Group, $62 million firm in healthcare, tech and consumer, told 200 students at San Jose State University Nov. 5 that his firm is looking for grads that have passion, computer and social skills and who “play to win vs. playing not to lose.”
Tenured PR professor at Quinnipiac University who helped develop PRSA's code of ethics moves to Florida International University in Miami as associate dean of research and graduate programs for its school of journalism and mass communications.
The University of Texas at Austin has received a $50M grant from the Moody Foundation to establish the Moody College of Communications, which is the largest endowment received by any U.S. public college for the study of communications.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.