W20 Group has hired Lionel Menchaca, chief blogger at Dell Inc., which is the midst of a go-private deal backed by founder Michael Dell.
Menchaca, an 18-year veteran of the Round Rock, Tex.,-based computer company, was in charge of more than 500 bloggers.
Joining W20's global media and engagement team in Austin, Menchaca reunites with Bob Pearson, president of the PR firm and former VP-communities & conversations at Dell.
Meanwhile, W2O bolstered its London global technology practice via the addition of Annalise Coady, who was interim president of FleishmanHillard’s High Road Communications digital shop in Canada.
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