ReputationChanger.com, a four-year-old player in the competitive digital reputation market, has acquired the domain Brand.com in a six-figure deal and will change its name to suit the move.
The move follows competitor Reputation.com's switch from Reputation Defender in 2011.
Michael Zammuto, president of Brand.com, said with the change "we are communicating to businesses and individuals worldwide that our mission is to protect their brands across the entire digital landscape."
He noted the new domain should attract 300% more global monthly searches than its nearest competitor.
Added Zammuto: "We give brands real peace of mind, and that is why there is no better name for our service."
The online reputation market, or ORM, helps clients bury negative content on the Internet and watch for criticism and other unflattering information about individuals and companies.
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