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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Category: PR ServicesReturn to Latest News
Fri., Sep. 30, 2016
O’Dwyer’s Has Special Package for PR Firms Joining Database
By Jack O'Dwyer

Special PackagePR firms that join the O’Dwyer database now will receive an extra three months of exposure plus access to the O’Dwyer website for the next 15 months, a copy of the 2016 O’Dwyer’s Directory of PR Firms, and O’Dwyer magazine subscription through December 2017.

Category: PR Services
Thu., Sep. 22, 2016
Event Shops Merge in DC, LA
By Editorial Staff
poncher, wayneWashington and Los Angeles-based event producers CWA and Roundboxx are merging to form a powerhouse shop to produce political, sports and corporate events.
Category: PR Services
Wed., Sep. 21, 2016
Cision Bulks Up C-Suite Team
By Editorial Staff
cisionCision has added two top executives in the chief strategy officer and chief information officer roles.
Category: PR Services
Mon., Sep. 19, 2016
Sysomos Taps Heffring as CEO
By Editorial Staff
Peter HeffringAnalytics platform Sysomos has tapped Peter Heffring as CEO, a year after the San Francisco-based company acquired social marketing service Expion, which Heffring co-founded and led.
Category: PR Services
Wed., Sep. 14, 2016
Lyons Launches San Francisco Office
By Jon Gingerich
Lyons PRLyons Public Relations has expanded to the West Coast with the addition of a San Francisco office.
Category: PR Services
Thu., Aug. 11, 2016
Strauss Books DNC Coverage
By Editorial Staff
dncWashington-based Strauss Media Strategies oversaw the booking of hundreds of radio and TV interviews during the Democratic National Convention in Philadelphia July 25-28.
Category: PR Services
Mon., Aug. 8, 2016
Cision Brings in CEO from Oracle
By Editorial Staff
kevin akeroydCision has brought in Oracle senior VP Kevin Akeroyd as CEO, as the PR software heavyweight moves forward from absorbing rivals Vocus and PR Newswire.
Category: PR Services
Fri., Aug. 5, 2016
Visual Journalism is Just Journalism
By Vilan Trub
Vilan TrubAs industries evolve, there comes a period when the new becomes unrecognizable compared to the old. That time has come for journalism and the role multimedia now plays in storytelling.
Category: PR Services
Mon., Aug. 1, 2016
Opinion Research Guru Shafer to Brunswick in DC
By Editorial Staff
Peter ShaferPeter Shafer, a research and analytics vet of Toluna, KRC Research and Harris Interactive, has joined Brunswick Group in Washington as a partner in its Insight operation.
Category: PR Services
Fri., Jul. 15, 2016
MediaMiser Completes Agility Acquisition
By Jon Gingerich
Media MiserMediaMiser has finalized its acquisition of PR Newswire's former global media contact database platform, Agility.
Category: PR Services
Wed., Jul. 13, 2016
Finn Partners Picks Up Greenfield Belser
By Jon Gingerich

greenfield belderFinn Partners has acquired Washington, D.C.-based marketing services firm Greenfield Belser.

Category: PR Services
Tue., Jun. 28, 2016
Wieck Unveils Tritium
By Jon Gingerich
WieckWeb development and content management company Wieck is launching a new digital platform titled Tritium.
Category: PR Services
Fri., Jun. 24, 2016
Auritt Nabs PSA Honor
By John O'Dwyer
NeighborWorks Mortgage Scam PSAAuritt Communications Group won the 2016 National Communicator Award of Distinction for their work on a public service announcement for NeighborWorks. 
Category: PR Services
Mon., Jun. 20, 2016
4media Secures Stateside Presence
By Jon Gingerich
4MediaLondon-based PR services collective The 4Media Group of Companies has opened new offices in New York, Chicago and Bentonville, AK.
Category: PR Services
Wed., Jun. 15, 2016
UBM Clears Justice Dept Hurdle in PR Newswire Deal
By Editorial Staff
justice deptUBM said it expects US Dept. of Justice clearance shortly of its $841M sale of PR Newswire to Cision.
Category: PR Services
Tue., May 17, 2016
Ukrainian Pleads Guilty in Press Release Hacks
By Editorial Staff
dept of justiceA 28-year-old Ukrainian man pleaded guilty May 16 in federal court in New Jersey to hacking Marketwired, PR Newswire and Business Wire and stealing confidential information from press releases in a conspiracy to reap $30M in profits.
Category: PR Services
Thu., May 12, 2016
PR Newswire Sells Off Agility
By Editorial Staff
InnodataPR Newswire has inked a deal to sell its US and UK Agility media intelligence business to Innodata.
Category: PR Services
Tue., May 3, 2016
Survey: Journalists Don’t Find PR Press Content Useful
By Jon Gingerich
ISEBOXMost media centers and digital newsrooms established by the communications industry don’t meet the needs of the press, according to a recent survey of journalists.
Category: PR Services
Mon., Apr. 11, 2016
16 Tips for Successful Satellite Media Tours
By Alex Hinojosa
Alex HinojosaA satellite media tour remains an effective public relations tactic that can generate high-quality results that matter to your clients. (1 reader comment)
Category: PR Services
Thu., Mar. 10, 2016
Former CNN Anchor to Host Media Tours
By Jon Gingerich

Bobbie BattistaFormer CNN anchor and “Talkback Live" moderator Bobbie Battista has entered an exclusive contract with KEF Media to host co-op media tours.

Category: PR Services
O'Dwyer's Poll:
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Ignore Trump
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Focus on Pence
Focus on Congress
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Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
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O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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