ICF's health communications operation has locked up work for the US Centers for Disease Control and Prevention worth up to $34.4 million.
The Fairfax, Va.-based consulting giant will work across nine different pacts on assignments covering campaign development, research, creative, digital advertising, traditional and social media, social marketing, and stakeholder engagement.
The account includes the CDC Office on Smoking and Health, National Center for Emerging and Zoonotic Infectious Diseases (sepsis, infection control and travel-related diseases), National Center for Injury Prevention and Control, and National Center for Chronic Disease Prevention and Health Promotion (Nat'l Diabetes Prevention Program).
ICF earlier last year picked up duties to promote the CDC's guidelines for prescribing opioids for chronic pain, a bid to combat prescription opioid abuse around the country.
Said senior VP Kris Tremaine: “We continue to bring marketing innovation and employ the latest tools, tactics, and technologies to ensure that CDC’s campaigns reach the right audience, with the right message, through the right channel.”
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