PROI Worldwide has added six new executives to its global crisis leadership team.
Caroline Duffy, founding partner of Jackson Spalding in Atlanta, is now chairman of the Americas Crisis Group. Andy Likes, senior VP for The Vandiver Group in St. Louis, will assist Duffy as vice-chairman.
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Marcel Trachsel will head the EMEA Crisis Group as chairman. He serves as managing partner for int/ext Communications in Switzerland. Tobias Muller, managing partner for Klenk and Hoursch in Germany is vice-chairman to Trachsel.
Lena Soh takes over the Asia-Pacific Crisis Group as chairman. She is managing partner for Huntington Communications in Singapore. Neil Green, CEO for Senate SHJ in Australia and New Zealand, is vice-chairman.
“Time is the key to responding to a crisis and our global team responds 24 hours a day, no matter where a crisis may happen around the world,” said Richard Tsang, global chairman, PROI Worldwide.
With more than 70 agencies across five continents, PROI is the world’s largest partnership of independent agencies with 5,000 staff servicing over 6,200 clients worldwide.
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