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Cision State of Media 2015
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Category: Crisis CommunicationsReturn to Latest News
Fri., Apr. 24, 2015
Popeyes Copes with Pregnant Manager Firing
By Greg Hazley
 
popeyesFast-food chicken franchise Popeyes has moved to contain fallout from a Houston TV news report about the firing of a pregnant employee that went viral online and was widely picked up by news outlets.
Category: Crisis Communications
Wed., Apr. 15, 2015
Abernathy Schools For-Profit Corinthian on PR
By Greg Hazley
 
corinthianCorinthian Colleges Inc., the for-profit college slapped with a $30M fine by the Dept. of Education April 14 is relying on Abernathy MacGregor for PR support.
Category: Crisis Communications
Fri., Mar. 27, 2015
Pilots Groups Hit Media, Leaks on Germanwings Crash
By Greg Hazley
 
fvrThe Montreal-based International Federation of Air Line Pilots Associations condemned the "leaking" of content from the Germanwings Flight 9525 cockpit voice recorder, following the jetliners crash in the French Alps on March 24.
Category: Crisis Communications
Wed., Mar. 25, 2015
Lufthansa Navigates PR Aftermath of Deadly Crash
By Greg Hazley
 
crashBurson-Marsteller is aiding client Lufthansa after the deadly French Alps crash by its budget airline Germanwings.
Category: Crisis Communications
Wed., Mar. 18, 2015
FEMA Expands Ogilvy's Work
By Kevin McCauley
 
FEMA logoFEMA has awarded a five-year $130M contract for flood risk communication/mitigation to a joint venture of Michael Baker International, technology and engineering consultant, and Ogilvy Public Relations.
Category: Crisis Communications
Tue., Mar. 17, 2015
Rev. Dollar Depends on 5W PR
By Kevin McCauley
 
Creflo Dollar5W Public Relations is repping televangelist Creflo Dollar, who has come under fire for his bid to raise $65M from his followers to buy a private jet.
Category: Crisis Communications
Wed., Mar. 11, 2015
47 Republican Fiddlers in Foreign Policy
By Joe Honick
 
The 47 Republican Senators who sent a juvenile though threatening letter to Iran made themselves, their party and the US look even more foolish in foreign policy.
Category: Crisis Communications
Tue., Mar. 10, 2015
H+K Works to Get Metrorail's Rep Back on Track
By Kevin McCauley
 

metroHill+Knowlton Strategies and O'Neill and Assocs. are working to restore the battered image of Washington's Metrorail subway system.

 
Category: Crisis Communications
Tue., Mar. 3, 2015
Was Netanyahu's PR Play Worth It?
By Kevin McCauley
 
netanyahuIsrael's Prime Minister Benjamin Natanyahu speaks before Congress and then goes home to Israel. Damage done. Was it worth it?
Category: Crisis Communications
Tue., Mar. 3, 2015
Lumber Liquidators Pushes Back on '60 Minutes' Report
By Greg Hazley
 
llLumber Liquidators, which saw its share price plummet after a critical "60 Minutes" report about alleged health and safety failures in its flooring materials, has responded by questioning the news program’s methodology and blaming its financial woes on short-sellers.
Category: Crisis Communications
Mon., Feb. 9, 2015
One Bad Call is All it Takes
By Fraser Seitel
 

fraser seitelReputation is a most perishable commodity, which may take years to build but can be lost in the blink of an eye. Just ask Pete Carroll or Brian Williams.

Category: Crisis Communications
Fri., Feb. 6, 2015
Is Nationwide Just Playing the Long Game?
By Joe Eichner
 
boyNationwide took a lot of heat for its controversial Super Bowl ad warning parents about at-home risks faced by their kids. The ad though may benefit Nationwide's brand in the long run.
Category: Crisis Communications
Mon., Feb. 2, 2015
Super Bowl Redux: Only The Winning Team Wasn't Deflated
By Arthur Solomon
 
Super Bowl XLIX will be remembered more for 'Deflategate,' which is the latest black mark against the NFL and its embattled commissioner, that the epic game contest that played out in the Arizona desert.
Category: Crisis Communications
Thu., Jan. 22, 2015
A Decade Later, Hurricane Katrina Remains Relevant
By Ann Edelman
 
Ann EdelmanHurricane Katrina will be remembered for the death and destruction it left behind. But it also changed the way we as an agency think about crisis — or disaster — communications.
Category: Crisis Communications
Thu., Jan. 15, 2015
Crisis Preparation in the Digital Age
By John McInerney
 
John McInerneyIn the age of digital communications, crises incubate, hatch and unfold before an audience of millions of consumers, investors and businesses at near-blinding speed. But what happens when the company crisis is your own?
Category: Crisis Communications
Wed., Jan. 14, 2015
Dynamic Media Environment Blurs Crisis Lines
By Alex Stanton
 
Alex StantonWhere does one news cycle end and the next begin? What’s the difference between “traditional” and “digital” media?  Where’s the line between reporting and advocacy? Does credibility still matter?
Category: Crisis Communications
Tue., Jan. 13, 2015
Communications Tips on Navigating Title IX
By Ashley McCown
 
Ashley McCownEven before the recent Rolling Stone article on a UVA student who alleged she was sexually assaulted by fraternity brothers imploded, frequent and hard-hitting media coverage had put an increasingly sharper focus on a challenging reality facing colleges and universities across this country.
Category: Crisis Communications
Mon., Jan. 12, 2015
Blog: Obama's PR Team Shoots Itself in Foot--Once Again
By Kevin McCauley
 
Daily News cover Jan. 12, 2015Obama's PR handlers screwed once again as America's commander-in-chief and Vice President skip anti-terror solidarity march in Paris.
Category: Crisis Communications
Mon., Jan. 12, 2015
The Best Crisis Defense: The Truth
By Fraser Seitel
 
Fraser SeitelThere’s a reason that Chris Christie won’t win the Republican nomination for President and Bill Cosby may never perform stand up again.
Category: Crisis Communications
Mon., Jan. 12, 2015
When Crisis Hits, Look for Nuance Over Formulas
By Jessica Tiller Trzyna
 
Jessica TrzynaThere’s no paint-by-number approach to a crisis. Every disaster takes on a life of its own, and off-the-shelf approaches may not be only ineffective — they can also backfire.
Category: Crisis Communications
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February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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