PitchFriendly, software that helps you with media outreach, tracked 100,000 pitches sent through its program in 2016. 29 percent were sent on Wednesdays, 16 percent on Mondays and understandably only 1 percent went out on a Sunday.
Just under 28 percent of all pitches are ever opened. Friday has the best opening odds at 32 percent; Monday is 30 percent.
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Wednesday, which is the most popular day to send, offers the worst chance of getting your pitch read at 23 percent.
Follow-up pitches follow the same open rates as initial pitches.
Smaller media lists offer the best open rates. User with 30 or fewer media contacts experienced more than a 50% overall open rate. Lists averaging 162 contacts had less than a 25 percent average open rate.
PitchFriendly was developed by Joel Andren and Paul Denya. Together they founded PR startup PressFriendly in 2013.
Free demo is here: https://www.pitchfriendly.com/users/sign_up
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