The Inside News of PR & Marketing Communications

Last Updated: Thu., Apr. 19, 2018 @ 3:46 pm

Category: PR ResearchReturn to Latest News

'Fake News' May Have Sealed the Deal for Trump

Thu, Apr. 5, 2018

By Kevin McCauley

TrumpThree “fake news” stories may have convinced enough 2012 Obama backers to vote for Trump, costing Clinton the White House, according to Ohio State University researchers. (2 reader comments)

Top 25 PR Firms Posted Solid Gains in '17

Wed, Mar. 28, 2018

By John O'Dwyer

2018 O'Dwyer's Rankings of PR FirmsTwenty-one of the top 25 firms in O'Dwyer's 2018 rankings enjoyed positive growth in fee income, with 11 charting double-digit gains. No. 1 firm Edelman, up 2.1 percent, neared the $900M mark, while No. 2 W2O surged 17.6 percent to $144.3M in income.

IPR Cites Fake News Among Top PR Research Insights

Tue, Feb. 20, 2018

By Steve Barnes

IPRDigital literacy, brand positioning and the effects of fake news and social media are among the topics addressed in the Institute for Public Relations’ list of the Top 11 Public Relations Research Insights for 2017.

PR Salaries Up, Bonuses Down

Fri, Feb. 16, 2018

By Steve Barnes

The Official Public Relations Salary & Bonus Report: 2018 EditionSalaries are up in the PR business, but bonuses have taken a hit, according to the Official PR Salary & Bonus Report, published by executive search firm Spring Associates.

PR Employment Lags Behind 2009 Peak Year

Wed, Jan. 31, 2018

By Steve Barnes

PR Underground chartPR employment lags behind 2009 peak year, according to report from PR Underground. Providence (RI) and Durham-Chapel Hill (NC) offer best value.

Trust in US Institutions Collapses

Mon, Jan. 22, 2018

By Kevin McCauley

Edelman Trust Barometer 2018The 2018 Edelman Trust Barometer finds trust in US institutions registers the biggest drop in the poll's 18-year history. Trust in media also is in free fall. (5 reader comments)

Museum of PR to Honor Black PR Pioneers

Tue, Jan. 9, 2018

By Steve Barnes

Kenneth MorrisThe little-known stories of the Black PR pioneers who helped shape today’s PR industry will be the subject of a Feb. 1 event being sponsored by the Museum of Public Relations.

Cision Acquires Prime Research

Tue, Dec. 26, 2017

By Kevin McCauley

Prime ResearchCision today announced a deal to acquire Prime Research, measurement and analysis firm with more than 700 employees in six countries.

Definers Quits Controversial EPA Contract

Tue, Dec. 19, 2017

By Kevin McCauley

Joe PounderDefiners Public Affairs today quit its no-bid $120K media monitoring contract with the Environmental Protection Agency, saying the work had become a "distraction."

C&W Hooks Hooper

Thu, Dec. 14, 2017

By Kevin McCauley

Kristin HooperCohn & Wolfe has named Kristin Hooper, who was senior message and intelligence lead at the National Education Assn. as senior VP in its branding & insights unit.

Trump Ranks as PR's Biggest Winner, Loser in '17

Fri, Dec. 8, 2017

By Steve Barnes

TrumpDonald Trump is the biggest PR winner—and loser—of 2017 according to a survey of more than 1,000 U.S. adults commissioned by Bospar PR. (1 reader comment)

UN, UNICEF Top B-M's Social Media Rankings

Wed, Nov. 29, 2017

By Steve Barnes

UN logoThe United Nations and UNICEF have more social media followers than any other international organizations, according to a new study from Burson-Marsteller. (1 reader comment)

'Human Touch' Tops Tech, Says Grayling

Tue, Jul. 25, 2017

By Steve Barnes

Grayling chartDespite the advancing technological tide, when it comes to influencing consumers there’s still nothing that beats the human touch, says survey by Grayling.

US Colleges Reach PR Tipping Point

Wed, Jul. 12, 2017

By Kevin McCauley

Pew Research CenterAmerica’s colleges reach a PR tipping point as a solid majority of Republicans for the first time expresses a negative view of higher education. (2 reader comments)

AI, Influencers & Millennials Drive PR Research

Wed, May 10, 2017

By Editorial Staff

University of Florida College of Journalism & Communications White PaperArtificial intelligence, influencer marketing and a focus on millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications.

CCOs & CMOs Wary of Trump

Thu, May 4, 2017

By Editorial Staff

A Time of Change: How CCOs and CMOs are Handling a New Presidential AdministrationA new study by Peppercomm and the Institute for Public Relations shows the extent to which communications departments are prepping in the event an action by the administration affects them or their industry.

Self-Driving Cars Worry 'GenZennials'

Tue, Apr. 11, 2017

By John O'Dwyer

Ketchum's Next-Gen Guide to the Connected RideA study by Ketchum of the youngest millennials (ages 20-24) and the top end of generation Z (ages 16-19) shows 43 percent fear autonomous vehicles could get hacked.

O'Dwyer's Releases Annual PR Firm Rankings

Tue, Mar. 28, 2017

By John O'Dwyer

O'Dwyer's PR Firm RankingsEdelman leads the way again with $874.9M in 2016 net fees, but there was some jostling at the top with W2O Group ($122.7M) bumping APCO ($120.6M) down to third place and several newcomers to the top ten.

O’Dwyer's Rankings Key to New Biz

Thu, Feb. 23, 2017

By John O'Dwyer

O'Dwyer's Rankings of PR FirmsEach year O’Dwyer’s ranks PR firms by net fees in key specialties such as technology, healthcare, financial/IR, food & beverage, and travel, plus in major PR hubs like New York, Chicago, and LA.  Deadline to take part is Fri., Mar. 3: Download instructions (PDF)