Reporters Step Up (A Bit) Use of AI
Wed, Mar. 13, 2024
By Steve Barnes
AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.
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AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.
A new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.
Thought leadership can make made B2B brands more "powerful and attractive to buyers," according to Edelman report.
The deadline for O'Dwyer's 2024 rankings of PR firms, a benchmark study of the growth of the industry annually since 1970, is Mon., Mar. 11, 2024.
More consumers are showing a willingness to splurge, and brands need to keep things personal if they want to connect with those potential big spenders, according to 5WPR’s 2024 Consumer Culture Report.
Trust levels in NGOs, businesses, government and media are continuing to decline in developed countries such as the US, France, Germany and UK, while many of their developing neighbors are seeing trust levels holding steady or rising.
CEOs are taking a step back from CSR, DEI and ESG to put an increased emphasis on the bottom line, according to a new study from Boathouse, and that’s changing what they expect from their marketing staffs and CMOs.
The use of AI grew rapidly for PR pros in 2023, and it looks like that growth is set to continue through 2024, according to a report just released by public relations management platform Muck Rack.
Social media platforms are making big money off of young users, according to a new study led by the Harvard T.H. Chan School of Public Health.
Healthcare and life sciences companies are expecting artificial intelligence, along with other technological advances, to give the industry a boost in 2024, counterbalancing the effects of economic and political uncertainty.
The number of PR agencies that are expecting to see a jump in either revenue or profits when they close the books on 2023 has taken a considerable hit from last year, according to a new study released by legal firm Davis+Gilbert.
The deadline for O'Dwyer's 2024 rankings of PR firms, a benchmark study of the growth of the industry annually since 1970, is Mon., Mar. 11, 2024. New to the rankings is the breakout of “public affairs” into its own specialty apart from “environmental / sustainability” PR, bringing total number of PR specialties ranked to 21.
An increased emphasis on marketing and developing digital channels led to higher levels of customer engagement over the past year, according to the newly released Global Marketing Engagement Index 2023 from Team LEWIS.
Americans view disinformation as one of the top societal issues currently facing the country—and even view it as a more pressing threat than border security, climate change, terrorism and other critical issues, according to an Institute for Public Relations report.
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Fully remote work is taking a nosedive in popularity among both communications leaders and CEOs, and while hybrid is leading the way, fully in-person workplaces are making a surprising comeback in executive suites.
Consumer tech marketers are missing the boat when it comes to the 117 million Americans over the age of 50, according to a new study from Clarity.
2023 has been a tough year for PR agencies. According to an annual RSW/US report, a rocky economy has put a strain on client budgets this year, resulting in fewer new business retainers, slower referrals and longer sales cycles. And that’s not even the worst of it.
Communications leaders are playing a larger role in every aspect of a company’s decision making, according to a newly released report from Edelman.
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