Inside News of PR & Marketing Communications

Last Updated: Fri., Nov. 24, 2017 @ 11:39 am

Category: PR ResearchReturn to Latest News
 

'Human Touch' Tops Tech, Says Grayling

Tue, Jul. 25, 2017

By Steve Barnes

Grayling chartDespite the advancing technological tide, when it comes to influencing consumers there’s still nothing that beats the human touch, says survey by Grayling.

US Colleges Reach PR Tipping Point

Wed, Jul. 12, 2017

By Kevin McCauley

Pew Research CenterAmerica’s colleges reach a PR tipping point as a solid majority of Republicans for the first time expresses a negative view of higher education. (2 reader comments)

AI, Influencers & Millennials Drive PR Research

Wed, May 10, 2017

By Editorial Staff

University of Florida College of Journalism & Communications White PaperArtificial intelligence, influencer marketing and a focus on millennials are the top three trends that will drive public relations research this year, according to a new white paper from the University of Florida College of Journalism and Communications.

CCOs & CMOs Wary of Trump

Thu, May 4, 2017

By Editorial Staff

A Time of Change: How CCOs and CMOs are Handling a New Presidential AdministrationA new study by Peppercomm and the Institute for Public Relations shows the extent to which communications departments are prepping in the event an action by the administration affects them or their industry.

Self-Driving Cars Worry 'GenZennials'

Tue, Apr. 11, 2017

By John O'Dwyer

Ketchum's Next-Gen Guide to the Connected RideA study by Ketchum of the youngest millennials (ages 20-24) and the top end of generation Z (ages 16-19) shows 43 percent fear autonomous vehicles could get hacked.

O'Dwyer's Releases Annual PR Firm Rankings

Tue, Mar. 28, 2017

By John O'Dwyer

O'Dwyer's PR Firm RankingsEdelman leads the way again with $874.9M in 2016 net fees, but there was some jostling at the top with W2O Group ($122.7M) bumping APCO ($120.6M) down to third place and several newcomers to the top ten.

O’Dwyer's Rankings Key to New Biz

Thu, Feb. 23, 2017

By John O'Dwyer

O'Dwyer's Rankings of PR FirmsEach year O’Dwyer’s ranks PR firms by net fees in key specialties such as technology, healthcare, financial/IR, food & beverage, and travel, plus in major PR hubs like New York, Chicago, and LA.  Deadline to take part is Fri., Mar. 3: Download instructions (PDF)

Wednesday is Pitch Day

Thu, Feb. 2, 2017

By Editorial Staff

PitchFriendly chartUsers of PitchFriendly’s media outreach software in 2016 sent almost one-third of 100,000 pitches tracked on Wednesdays.

PR Bonuses Decline, Hourly Rates Up

Fri, Jan. 27, 2017

By Editorial Staff

The Official PR Salary & Bonus ReportCorporate communications and PR agency bonuses were down 13.3 percent and 3.1 percent respectively nationwide in 2016 while PR firm hourly rates increased 25.6 percent, according to latest report from Spring Associates.

Major Brands Question Efficacy of Digital

Fri, Jan. 27, 2017

By Editorial Staff

SMIStandard Media Index has released its 2016 data on real advertising cost and spend showing a slowdown in the growth of digital by almost 50 percent year-over-year.

Echo Chambers, E-Tailing to Trend in 2017

Fri, Dec. 2, 2016

By Editorial Staff

Blowback To The Future: The Trends That Will Shape 2017We’ll all continue to disregard anyone with a different point of view and retailers will use in-store beacons to track shoppers on their smart phones says Havas in their forecast of trends for 2017.

Nevada Seeks Firm to Measure Tourism Marketing

Thu, Apr. 23, 2015

By Greg Hazley

nevadaNevada is searching for a firm to measure the effectiveness of its tourism marketing efforts over the next two years, including PR, advertising and other outreach.

Understanding the 'Backfire Effect'

Fri, Apr. 10, 2015

By Kevin McCauley

gravesPeople become more entrenched in their viewpoints when presented with facts that show they are clearly wrong, Chris Graves, Ogilvy chairman, said today at the Arthur Page Society conference.

Page Society Reports on 'Future of CCO' Project

Thu, Apr. 9, 2015

By Kevin McCauley

iwataIBM PR chief Jon Iwata outlined preliminary findings of the  "future of the chief communications officer" research project during today's session of the Arthur Page Society's spring seminar held at Manhattan's Conrad Hotel.

H+K's Lawrence Finds Finn Post

Mon, Mar. 23, 2015

By Kevin McCauley

chris lawrenceChris Lawrence, who was senior VP in Hill+Knowlton Strategies' research unit, has moved to Finn Partners as director of research in its Washington office.

 

APCO Research Guru Dumont to Brunswick

Fri, Feb. 6, 2015

By Greg Hazley

bryan dumontBryan Dumont, who led APCO Worldwide's Insight opinion research operation, has moved to Brunswick Group as a partner in London.