50+ Market Turned Off by Consumer Tech PR
Wed, Nov. 8, 2023
By Steve Barnes
Consumer tech marketers are missing the boat when it comes to the 117 million Americans over the age of 50, according to a new study from Clarity.
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Consumer tech marketers are missing the boat when it comes to the 117 million Americans over the age of 50, according to a new study from Clarity.
2023 has been a tough year for PR agencies. According to an annual RSW/US report, a rocky economy has put a strain on client budgets this year, resulting in fewer new business retainers, slower referrals and longer sales cycles. And that’s not even the worst of it.
Communications leaders are playing a larger role in every aspect of a company’s decision making, according to a newly released report from Edelman.
Information about new products/services and deals drives people to follow brands on social media, according to Sprout Social.
Influencers are playing an increasingly central role in the social marketing playbook for brands, according to newly released research from Sprout Social, a provider of social media management software.
Although a wide range of social and personal factors are impacting Gen Z’s relationship with the food they eat, a new study from Ketchum says that a few hot-button topics—sustainability and animal welfare—are having a greater effect on what Gen Z consumers say than on how they actually spend their money on food.
Both consumers and employees increasingly expect companies to be engaged on social topics, according to the results of a new survey from Weber Shandwick, KRC Research, Powell Tate and United Minds.
Traditional advertising remains the top way for pet parents to find out about new pet-related products and brands, according to a new survey commissioned by FWV Fetching.
The power of Gen Z is becoming increasingly apparent across the marketing landscape, according to the newly released 2023 Edelman Trust Barometer.
By harnessing the power of data-driven insights, PR professionals can tailor their messaging, engage with target audiences more effectively, and make informed decisions that yield positive outcomes for their clients or organizations.
PR firms in the U.S. and Canada saw healthy operating profits in 2022 in addition to increased revenues and billing rates, as well as higher staff salaries, according to an annual industry survey by Gould+Partners.
PR pros working at brands tend to take home bigger paychecks than those employed by agencies, and the PR field as a whole remains more financially rewarding than journalism, according to a new study from Muck Rack.
Joele Frank and FGS Global are at the top of the heap in Mergermarket’s global rankings of PR advisors for 1H 2023.
Having an effective presence on digital media can play a big role in helping CEOs manage their companies’ reputations and connect with their employees, a new study from H/Advisors Abernathy finds, but many corporate leaders are failing to take full advantage of the reputational benefits that digital media offers.
BGR Group unveils Impact Index, a data-based analysis that gauges the clout that foreign countries have in the US and DC, and provides up-to-the-minute insight about what is being said about them.
Less than a third of Americans (31 percent) understand the goals of the Black Lives Matter movement "extremely or very well," according to Pew Research Center.
Finn Partners has launched a diagnostic tool that enables brands to understand how product and purpose priorities factor into consumer purchasing decisions.
Senior leaders at financial services companies look at budget constraints as their biggest hurdle when it comes to meeting communications and marketing goals this year, according to a new study from Cognito Media.
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