Boutique travel and tourism firm Turner has been named North American PR agency of record for global hospitality brand Barceló Hotel Group.

Turner

Barceló maintains more than 100 hotels and resorts in 20 countries across Europe, North America, Africa, Latin America and the Caribbean through four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. The family-owned brand was founded in Palma de Mallorca, Spain, in 1931.

Turner is charged with promoting Barceló’s four brands in the North American market. The Fahlgren Mortine unit previously represented the Barceló's Latin American flagship hotels, the Barceló Maya Grand Resort and Barceló Bávaro Grand Resort.

Turner, which maintains offices in New York, Chicago and Denver, is ranked by O’Dwyer’s the sixth largest travel PR firm by net fees. The agency plans to break ground on a Miami office some time later this year.