The Hoffman Agency has appointed Jason Cao as general manager of its China operations.  He’ll be responsible for overseeing Hoffman Agency’s Beijing and Shanghai locations.

Jason CaoJason Cao

Most recently Cao was general manager of the Beijing operations for WE Communications and served as tech practice head and business development lead.  The 18-year veteran has experience with global and regional clients in information technology, consumer electronics, automation, manufacturing, chemical and energy.

“We are confident that Jason’s professional reputation and rich leadership experience in China will have a profound impact on our clients and on driving the business,” said Cassandra Cheong, managing director, Asia Pacific, The Hoffman Agency.

Hoffman Agency’s China operation recently picked up Thales, global technology leader for aerospace, transport, defense and security markets and signed Business France, the French government’s economic development entity.

“2017 will be a tipping point as we experience technological shifts in artificial intelligence (AI), virtual and augmented reality (VR/AR), Internet of things (IoT), robotics, blockchain and big data. With enterprises jumping onto the ‘big tech’ bandwagon, I hope to leverage our collaborative approach across geographies and cultures to build on our powerful brand and strong business foundation, while hammering home our ‘big tech’ proposition to navigate this fast-moving ecosystem,” Cao said.

The Hoffman Agency is one of the few independent PR consultancies with global reach, operating out of nine offices across Asia, the U.S. and Europe.