ReviveHealth has been named integrated marketing agency of record for Vanderbilt University Medical Center (VUMC), and tapped to develop the brand strategy for Vanderbilt Health Affiliated Network, one of the largest physician-led networks in the country.

ReviveHealth

The Nashville-based agency had been working with Vanderbilt since 2012, helping the academic medical center with specific PR needs.  Duties expanded in 2015 as VUMC sought to add a digital-first mindset to its marketing strategy.

Vanderbilt University Medical Center

Nearly three-quarters of consumers turned to the Internet first for health answers, according to Pew Research. Google reported in 2015 that one in 20 searches on the web is for a health-related topic.

Consumers are more invested than ever in their healthcare decisions, forcing hospital and health system marketers to tackle many different marketing communications disciplines.

“Vanderbilt is rapidly innovating its approach to healthcare delivery, and we needed an agency partner that not only understands our clinical and business strategies, but can help us with creative tools and tactics to engage consumers across all platforms,” said VUMC chief marketing officer Jill Austin.

Weber Shandwick acquired ReviveHealth at the beginning of 2016, joining their science and pharma expertise with ReviveHealth’s insight into the B2B world of healthcare systems and services.

ReviveHealth ranks as the seventh largest healthcare agency in the country by O’Dwyer’s, reporting 2015 healthcare net fees of $10 million.

“We have diversified our capabilities and put purpose at the core to be able to help our clients navigate the advertising and digital landscape, and evolve and grow their businesses using the most innovative platforms and tools across all channels and capabilities,” said Brandon Edwards, chief executive officer of ReviveHealth.