Brand Definition has been named North American agency of record for Enterprise Ireland. The New York City-headquartered agency will head PR, social media and content strategy outreach for innovation and entrepreneurship in Ireland as well as promote Irish businesses operating in the U.S. and Canada.
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Enterprise Ireland, an Irish State agency, has offices and incubator hubs in New York, Austin, Mountain View, Boston and Toronto.
The U.S. is Ireland’s second largest export market ($3 billion), with Irish companies employing tens of thousands of people across the country.
“The opportunity to do more business and achieve robust long-term growth is very compelling but requires us to explain our global ambition and promote our capacity to realize that ambition. Brand Definition will support us in this mission,” said Sean Davis, director of North America, Enterprise Ireland.
Brand Definition, founded in 2010, specializes in consumer and business technology markets. The agency is led by managing director Daniel O’Connell, director of operations Philip Weiss, and director of digital Chris Hertzog.
Client experience includes Harman, Hitachi, Assa Abloy, Legrand, and Milestone Systems.
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