International wearable device maker Healbe has named New York-based agency Feintuch Communications as its PR agency of record.
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Healbe manufactures calorie-counting wearable technology such as its GoBe 2 Smart Life Band fitness tracker, which helps users measure their fitness and weight loss goals by tracking calories burned, activity level, heart rate, blood pressure, stress and hydration levels and sleep status. The Russian startup, whose U.S. headquarters are located in Redwood City, CA, was founded in 2012.
Feintuch will handle the launch of the GoBe 2, which will include strategy, messaging, media relations and a product review program. In addition, the agency is assisting in the production of marketing materials, as well as providing social media support and industry analyst outreach.
Healbe first teamed up with Feintuch on a project basis in late 2016 to debut the GoBe 2 at annual trade show CES.
The Healbe account will be managed by Feintuch Comms. president Henry Feintuch and senior account director Doug Wright.
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