The Rhode Island Commerce Corporation, the official economic development organization for the state of Rhode Island, has named travel and tourism shop NJF its agency of record.

Rhode Island Commerce Corporation

Rhode Island’s EDO has retained NJF for the purpose of leading its tourism PR efforts in the U.S. The agency will focus on raising awareness and interest in Rhode Island travel, and will build relationships with key media and influencers in a bid to helping leisure, business and meetings, incentives, conferences and exhibition travel to the state.

Travel, hospitality and entertainment marketing agency MMGY Global acquired New York-based NJF in October.