The International County Management Assn. wants to hire a PR firm to help position the DC-based group as the leader for best practices in local government management.
Founded in 1914, ICMA provides publications, data, training and professional development to more than 11,000 members.
 |
According to the RFP, ICMA media relations efforts are haphazard and reactive. Staffers develop 20-30 press releases a year and field inquiries from reporters.
As a result, “the organization continues to maintain a relatively low brand recognition profile among media and organizational thought leaders.”
ICMA finds it increasingly difficult to compete for visibility and brand awareness against other groups “perceived as having a much ‘sexier’ brand.
It is looking for a PR firm to develop and execute a media relations strategy “that identifies, develops, and places stories in influential general interest, trade, niche media and social media channels” in the US and overseas.
ICMA also wants “opportunities to leverage the expertise of its membership to increase visibility of professional local government management.”
Proposals are due Aug. 25. They go to [email protected] with ICMAHO/MEDIARELS/2017 in the subject line.
Michele Frisby fields questions at [email protected].
Have a comment? Send it to 
No comments have been submitted for this story yet.