PRSA should copy International Association of Business Communicators which has dropped its accreditation program, switched its printed magazine to online, and sees cultivating small PR firms as its future.
Trade organizations, including PRSA and NAPL (the printing org whose CEO Joseph Truncale will join the Society as CEO on Jan. 12, 2015), are poor and late financial reporters. Top staffers make far more than most members.
IABC and PRSA, again proving you can’t teach an old dog new tricks, are opting for high-priced association execs to "lead" them instead of hands-on PR pros who can handle facts surfaced by traditional and blogger press.
The banning of Wikipedia critic Gregory Kohs from the WP meeting in New York May 30-June 1, a decision “not subject to reconsideration or appeal,” echoes similar press barriers put up by PR Society of America and American Legislative Exchange Council.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.